The 5 Top Media for Cold Prospecting
ViewPoint
JANUARY 26, 2012
The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. It’s great for target verification and data collection at the earliest stages of your campaign, too. With 18,500 business lists available for rent in the U.S.,
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