Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

MLT Creative

SEPTEMBER 8, 2010

If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential. Ideal for those looking to embrace the latest in brand engagement, monitoring, ROI, advertising and building communities. Do you want to have constant customer engagement?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Result was great! I will check it out.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. population between 2000 and 2010, rising from 35.3 million in 2010. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Monitor and repeat.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Hubspot

APRIL 3, 2017

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy. No sweat, right? Image via Adweek.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. She has had years of success as an entrepreneur, and international digital agency owner.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

SEPTEMBER 14, 2010

The sales or support representative should speak directly through whatever medium the contact prefers. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 If anything, social media are pushing companies to go back to marketing rather than focusing on advertising alone.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. You’re thinking that I’m crazy. But, I’m not. I’ve realized it’s THE TRUTH.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Conversations Re: Sales | Marketing | Social Media | Etc. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Chris Koch

JANUARY 15, 2010

Plus, many were advertisers, so the visits made it seem like we weren’t completely ignoring what they had to say. He wasn’t a marketer, but he had been sent by a marketer, who hadn’t bothered to accompany him or even send an agency PR person for translation and kind supplication. Except that today many of those sales guys are gone.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

JULY 20, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

FEBRUARY 17, 2012

She works at Clayman Advertising, Inc. , . Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about the specific content marketing angle, Jay’s post brought to mind what may be a key problem haunting the reputation of agencies in the business world.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Ad Agencies PR 116

Convince & Convert

JULY 26, 2010

Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. Ive founded 5 companies, and spent 15 years running digital marketing agencies. “I can publish search engine optimized pitches for free, really?&#

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Outgrow

JANUARY 22, 2020

He believes that affiliates who move forward will be the ones who understand the relationship between the affiliate, the advertiser, and the customer. You don’t need to wait for companies or PR agencies today to approach you. And soon, he got involved in affiliate product sales. His website today has over 200000 daily visitors.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Convince & Convert

JULY 28, 2010

Sure, it’s clever outdoor advertising, but given that “where am I going to get coffee tomorrow?&# As an inside salesrep and outside sales rep my clients knew I had answers for them even if I didn't have they needed. link] Don Ronlund Helpfulness might be your most effective sales tool. *5

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. On the flip side, I've also had the opportunity to see many agencies prosper as they've secured bigger and bigger clients that stick with them for years.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Convince & Convert

MARCH 4, 2010

You're almost to the point of sale. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

JUNE 22, 2010

You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It has to come from you.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

FEBRUARY 5, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. I’d sure appreciate if you could vote in the poll, and if you have comments about particular elements of the designs, please do sound off. Thanks for your help! Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Webbiquity

JANUARY 19, 2016

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. Just 14% tie social media to sales levels. ( ROI is still tough to measure.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Convince & Convert

JUNE 7, 2010

The third section of the book covers Zappos’ sale to Amazon.com (for $1.2 Ive founded 5 companies, and spent 15 years running digital marketing agencies. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. We are always trying to stay on top of the B2B trends in the marketing industry.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Convince & Convert

AUGUST 10, 2010

RK : Measuring social media’s direct impact on sales. Billions and billions of dollars are spent on advertising. Connecting the influence factor with the direct sales is impressive if possible. And with social media targeting, advertisers can be that much more efficient with their messages. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

QuanticMind

DECEMBER 5, 2019

Advertising is no exception to the personalization needs of travelers today. According to a recent report on travel advertising , personalization is the number one challenge for travel marketers today, with nearly half (46%) reporting that delivering personalized ads and offers in real-time is a top challenge for 2020. .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? I've read a lot about people who talk about matching the strategy to the objective, but have been left scratching my head about the real differences between, say, using social media to increase awareness or drive sales.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 14, 2010

Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

The ROI Guy

MARCH 23, 2011

With the economic recovery in 2010, top advertising firms and interactive agencies were finally able to report the return of healthy growth, according to BtoB Magazine's 2011 Top Agency Report. At Alinean, we were very pleased to be recognized by BtoB Magazine as one of the Top Agencies for 2011.

BtoB 40

BtoB Paid Search Agency Advertising Agencies Ad Agencies 40

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? You may need to engage in some brand anthropology, and have an agency help you find your one thing. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Sessions start October 5. Go to [link] to save 50% for a limited time. What’s Your Pitch?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167