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Marketing And The Internet Of Things

Marketing Insider Group

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. We can also market these products and services more successfully because we can personalize marketing messages based on the data collected from each individual. The Internet of Things and Advertising. Source: [link].

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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap

Contently

Or maybe it’s just the opening line from a 2010 Old Spice commercial. The company doesn’t spend any money on traditional advertising. What focus group or marketing agency would ever come up with it? I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

Want to know how it applies to your ABM-informed advertising campaigns? That’s why businesses partner with agencies, vendors, consultants, etc. B2B advertising is no different. Does anyone remember the story of the pin factory? First, let’s consider the evolution of digital media spend.

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Top medical communications companies: Choosing the best for events

SpotMe Blog

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. That’s why we’ve created a list of the top medical communications companies to help you, along with our customers from 10 of the top 20 life science companies in the world, make the right decision when selecting the best MedComms agency for you.

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Why Digital Media is Killing TV Advertising

Hubspot

In the next few years, we're going to continue to see a decline of TV viewing -- and with it, a steep drop-off of traditional TV advertising in favor of using digital media as the preferred advertising platform. The Decline of TV Advertising. The Rise of Digital Advertising. Here, I'm going to explain why. Why the shift?

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. In the United States market, 24% of our media time is spent on the mobile device yet only 8% of advertising dollars are aligned there. That is a 700% increase since 2010. Video Marketing & Advertising.

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B2B Marketing Events Around The World - Dec 2010

MLT Creative

December 1-2, iStrategy 2010 Singapore Singapore: Analyze the current market growth, which are the latest platform to emerge and their impact and potential to be used in brand building. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.