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Marketing And The Internet Of Things

Marketing Insider Group

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. The Internet of Things and Advertising. We’ve only really touched the surface of what the Internet of Things will make possible in advertising. The advertisers of today and the future have a very thin line to walk to maintain the balance.

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Programmatic Advertising Glossary & Brief History

Digilant

Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people ;-).

BtoB 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people. Tweet This! Share this on Facebook.

BtoB 100
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What Dr. Bronner’s Mad Scientist Marketing Can Teach Brands About Actually Giving a Crap

Contently

Or maybe it’s just the opening line from a 2010 Old Spice commercial. The company doesn’t spend any money on traditional advertising. What focus group or marketing agency would ever come up with it? I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world.

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Twitter’s demise would cost marketers an important, useful channel

Martech

But agile customer service and/or significant contributions to public debates, while raising brand profiles, isn’t advertising and doesn’t make Twitter any money. Google understood that and offered $10 billion for the company in 2010. So, if Twitter does implode, marketers will lose a significant, useful tool. TikTok $46.86