Chris Koch

JANUARY 15, 2010

Plus, many were advertisers, so the visits made it seem like we weren’t completely ignoring what they had to say. At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently. But mostly we were. The content engine.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

MARCH 4, 2011

But unlike the old print subscription models, where publishers qualified their audiences by setting minimum requirements for things like role in the organization and buying power (which allowed them to justify high prices for advertising), online traffic is essentially random. Trouble is, with online that figure is closer to 100%.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

APRIL 30, 2010

I’m sure that there will be opportunities and reasons for B2B to advertise on these things eventually, but that’s the easy part. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com).

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MAY 14, 2010

That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a Tags: Marketing Strategy Social Media B2B marketing Business Customer Research IBM ITSMA Research marketing Marketing and Advertising Sandy Carter social media management social media strategy Subject matter expert Twitter. Anything to add?

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

NOVEMBER 20, 2009

Trade magazines are imploding as marketers continue to pull out of print advertising. Meanwhile, revenues from online advertising are doing little to stanch the bleeding. For example, when you add in digital revenues, total advertising revenues for the first half of 2009 are still down by 19%.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100