Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

And no, when someone fills out your form, they aren’t asking to be added to an email marketing list even if many, like Gary, know it will happen. More than 200 million numbers had already been added to the Do Not Call registry in 2010. That’s only Chrome, and just one ad blocker.

Rules 100
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The Dark Future of Native Advertising

Digital B2B Marketing

According to recent research from Chartbeat , native published content (or what they call native ad content) is suffering from low quality. On a typical article two-thirds of people are engaged for more than 15 seconds, on native ad content that plummets to about one-third. Unfortunately, they are still the exceptions.

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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. So unless you like rants based on forgotten college coursework, use the navigation or category links above to find another post. Look at Google and Facebook.