Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Where do image ads fit in the mix? Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Plus, there’s an added benefit to this technique: if you title posts for search, they’ll perform well in Twitter for the same reason. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Customer Experience Matrix

OCTOBER 29, 2023

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. This lets companies that want a warehouse-based system to still benefit from the mature capabilities those CDP vendors have developed over many years.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Webbiquity

FEBRUARY 16, 2011

Chris Cree details how the “follow company&# capability works on LinkedIn, while noting that rather than trying to incorporate every new feature under the sun (like a certain other popular social network), LinkedIn has been steadily adding new features, selectively, that fit with its corporate and professional focus.

Linkedin 100

Linkedin Tactics Tips Work Management 100

readwrite

NOVEMBER 30, 2011

Quarterly online ad revenue since 1999: Maybe it goes without saying that the future of advertising is online, but it’s good to know the numbers back that up. A steady climb in online ad revenue, even in a bad economy, means that the Web is working for consumers and brands alike. Online Ad Revenue Climbs to $7.9

Ads 40

Ads Advertising Agencies Mobile Advertising Advertisements 40

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A slick tool with free and fee-based options for creating graphical email signatures, adding interactive buttons and even tracking click-throughs from the different elements of your email signature. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Sprout Social

JULY 30, 2018

Since its launch in 2010, it’s grown to over 100 million monthly active users. Let’s review some Pinterest basics before we dive into how to set up a Pinterest Ad. Promoted Pin : A Promoted Pin is Pinterest’s version of an ad. You’re charged just like a regular cost-per-click (CPC) ad.

Paid Search Agency 84

Paid Search Agency Advertisements Advertising Ads 84

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

MAY 27, 2023

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. They also feature interviews with some of our industry’s most profound experts and influencers.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

illumin

DECEMBER 6, 2023

It also has a higher potential for ad revenue than competitors. In addition to giving marketers access to a large and diverse audience, Facebook’s ads manager functions almost as its own DSP, allowing marketers to purchase programmatic ads directly on Facebook itself. Benefits Facebook has many benefits for advertisers.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Marketing Insider Group

JANUARY 17, 2012

Mobile Ad Revenue. In addition to the 269% increase in spending on mobile search ads, IgnitionOne also reported that mobile impressions were up even higher at 317%. But are mobile search ads more effective? Marin reported that smart phone and tablet ads generated 31% and 37% higher click through rates than traditional search.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Dahle Communication

JANUARY 4, 2011

In fact, the Decker blog once again put Obama on the top 10 worst speakers in 2010.   Are Super Bowl Ads Worth the Cost?  - Super Bowl ads almost always have some very memorable ads each year.   100 Posts! What's our focus been? Maybe, but what can we learn from them? Is it worth the money spent?

Education 57

Education Twitter Keywords Ads 57

readwrite

JUNE 16, 2010

A report yesterday from PricewaterhouseCoopers found that online ad revenue is on the verge of surpassing print ads – an inspiring milestone for new media and convergence. As with the report regarding online ad revenues from yesterday, this news from the Financial Times is very encouraging for the online media industry.

Paid Search Agency 40

Paid Search Agency Ads Paper Conference 40

Ambal's Amusings

JANUARY 31, 2011

Interacting with others and adding to the dialogue on other people's blogs and in LinkedIn group discussions. What was your "Aha" moment in 2010? Specifically, I've established new connections and landed new clients by: Offering valuable information via practical blog posts, an eBook, and a report. Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Marketing Insider Group

JANUARY 18, 2021

In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. This may mean adding in additional features, but it’s worth it to ensure that it works for everyone. Finally, to be robust, your website should be the same experience for everyone who visits it.

Marketing Websites 262

Marketing Websites Guidelines Paid Search Agency Internet Marketing 262

Marketing Insider Group

AUGUST 5, 2020

Generation Z consists of people who were born from 1995 to 2010. Over a billion new middle-class consumers from countries like China, India, and Indonesia will be added to the global pool of consumers. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Source: [link].

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Biznology

MARCH 23, 2018

Did you know that both Google and Facebook use dear old direct mail for cold prospecting in their ad sales businesses? Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Marketers are abandoning print and face-to-face channels in droves. But hold on. I’ve seen actual samples.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. New vendors are being added more quickly than existing vendors can grow – so the industry is becoming more fragmented. Yet neither deal is a simple as a large marketing suite adding a CDP module.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

MLT Creative

JUNE 4, 2010

06/10/2010, Thursday BMA Atlanta: Summer Social at Uncle Julio's @ Uncle Julio's at Perimeter 6:00PM - 8:00PM Come join Atlanta area marketers for a night of eating, drinking and networking. 06/11/2010, Friday PRSA ?GA: 06/15/2010, Tuesday PRSA ? 06/15/2010, Tuesday PRSA ?GA: 06/17/2010, Thursday PRSA ?

Paid Search Agency 40

Paid Search Agency Advertising Agencies Enterprise Management Mobile Advertising 40

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Or you can attend the MarketingProfs Business-to-Business Forum , May 3 through 5, 2010, in Boston, MA, were Forrester will jointly present more on this topic. So what does all of this mean?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Contently

APRIL 5, 2022

It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. Meta aired a bizarre ad at this year’s Super Bowl: an animatronic dog was thrown in a trash compactor before being saved by a Quest 2 user.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Webbiquity

FEBRUARY 4, 2011

Alyssa Gregory lays out a quick and relatively easy three-step process for adding Google Analytics tracking to a Facebook page tab, while noting that Google Analytics is now the analytics package of choice on 56% of all websites. How to Add Google Analytics to a Facebook Page Tab by SitePoint. Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Martech

NOVEMBER 7, 2022

Musk’s purchase has made its finances even worse by adding debt and scaring off revenue. Google understood that and offered $10 billion for the company in 2010. In addition to his notoriety, Musk added a lot of debt to Twitter and that will likely prove the final nail in the coffin. TikTok $46.86 Facebook $30.75 LinkedIn $25.97

Cost 111

Cost Advertising Channels Advertising Agencies Paid Search Agency 111

EveryoneSocial

AUGUST 4, 2023

Organic traffic is down, ad costs are up, email is failing. And yet so many marketers keep going back to this playbook like it’s 2010. You could run some ads to promote your posts, but again, we’re back to spending money, and ads are fundamentally unsustainable, especially in B2B.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

Organic traffic is down, ad costs are up, email is failing. And yet so many marketers keep going back to this playbook like it’s 2010. You could run some ads to promote your posts, but again, we’re back to spending money, and ads are fundamentally unsustainable, especially in B2B.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

SmartBug Media

JUNE 13, 2023

Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010. Such features offer instant access to your audience, plus an added level of exclusivity because the time frame to view the content is limited.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

readwrite

APRIL 22, 2010

Top 10 Mobile Trends of 2010: – Part 1: Design & Development. In November, Google acquired AdMob , a mobile display ad serving platform, for $750 million. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. – Part 2: Apps, Apps, Apps.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Adobe Experience Cloud Blog

FEBRUARY 24, 2016

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. Currently, Google search displays their AdWords ads on the right side of the page: Say goodbye to these!

Adwords 48

Adwords Paid Search Agency Ads Thought Leadership 48

Brandwatch Marketing

JANUARY 7, 2019

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . By 2019, it’s said Instagram ad revenue could reach over $10bn. Instagram history statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

illumin

SEPTEMBER 25, 2023

This was followed in 2006 with the creation of Twitter and later by the 2010 launch of Instagram. Social media companies need to make money in order to operate and since usership on these sites is free, social ads are a critical part of their business model. This can be through ads or sponsored posts.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Remembering a super ad, agency and guy. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards. We can't wait to read more of his humorous and thoughtful analogies.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. CRN’s readership includes value-added resellers (VARs), consultancies, the system integrators (SIs), managed service providers (MSPs) and, to an extent, distributors. And then the conversation was two hours,” he added.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

The ROI Guy

FEBRUARY 18, 2010

Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location. Grew revenue by 26% and continued profitable growth for third straight year.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40