Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. I closely follow people on Twitter who are active in sharing information relevant to my job.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

KoMarketing Associates

APRIL 25, 2013

It then automates the follow up process and tracks the activity of every one of your prospects at any stage in the funnel. Plus, Marketo scores leads according to their specific activity in your sales funnel, so you have a better idea where they are in the buying process. Does marketing automation tie into B2B social media strategy?

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Industrial Marketing Today

JULY 9, 2010

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

APRIL 26, 2010

Instead of buying print ads in trade journals, they create their own blog and build an active community around it. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. This white paper aims to change that perception of them.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

MAY 5, 2010

Your online content needs to play a much more active role in moving site visitors along in his/her buy decision. A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Google Analytics is not specifically set up to measure social media activity but you can modify it by adding a free plugin like Social Media Metrics. This white paper aims to change that perception of them.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You have to actively promote your optimized site using social media, press (news) releases, blogs and offline tactics to tell your target audience about your site.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 11, 2010

This agrees with what I am hearing from my engineering and industrial clients, they are seeing a lot more activity but the average sales cycle has grown by an additional 90 ~ 120 days. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

AUGUST 20, 2010

The details page should show all available sizes, options and other selection criteria with active links to downloadable PDFs of datasheets. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. An active Twitter presence enables you to demonstrate strong customer service, rather than just claiming you offer it (after all, who advertises poor customer service?). Just as many of your customers are probably on Twitter, so are your prospects.

Twitter 100

Twitter Business Digg Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. We had real problems with lead quality.” “We

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Take for example your classic white paper. So here is my take …. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Are marketing and sales enablement teams producing the right presentations, white papers and tools for sales professionals to use in customer engagements?

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% At the same time B2B buyers are actively seeking guidance and information on how to solve specific problems, how to evaluate available solution options, and to learn about peers’ experiences with a vendor. in 2011 - the most dramatic change for any social media metric in the survey.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Online Marketing Institute

DECEMBER 23, 2010

Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

ViewPoint

SEPTEMBER 20, 2012

He also notes the current political environment is injecting a note of restraint into the economy and business activity, adding that there has not been of lot of action in Congress based on each side waiting for its side to prevail in the fall elections. To me, it’s just that the economic malaise and volatility are a bit surprising.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Convince & Convert

MAY 27, 2010

Flowtown Just Keeps on Getting Better Flowtown , the uber-awesome social anthropology tool that allows you to enter customers’ email addresses, and find out where they’re active on the social Web, has rolled out an amazing new integration with Wufo0 – the easy-to-use online form builder. The way Donovan McNabb hates T.O.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. Commit to lead nurturing. Which marketing programs will generate new leads and at what conversion rates.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

The ROI Guy

OCTOBER 5, 2010

As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. Delivering interactive white papers, executive assessment tools, and calculators can deliver the customized content that buyers demand.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

Vidyard

JULY 7, 2016

“Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. It’s not just about activity-based marketing like it used to be with campaigns, emails, webinars, and whitepapers. Don’t just focus on white papers and webinars — use video to engage your customers.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

markempa

MAY 20, 2005

Also, we’d like to understand your practice’s focus better because we are actively working this market and expect to find opportunities that need strategic expertise such as yours. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. lauraramos : #EE09: all this [marketing] activity amounts to 18 to 30% of the pipe.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

APRIL 4, 2011

Pop-out the activity stream to keep a real-time feed of what the SEW community is saying, reading and sharing. A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. I am doing PPC for a franchised company with several locations. Newsletter problems?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

B2B Marketing Zone Posts

MARCH 3, 2010

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Fearless Competitor , February 6, 2010 There is no question in my mind. Best of B2B Marketing.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Adobe Experience Cloud Blog

MAY 11, 2011

Are you leveraging white papers and webinars? When leads are falling off, you typically don’t have the information as to ‘why’ unless you are engaging in activities to understand the revenue cycle.If In fact, a 2010 Nielsen Global Consumer Report found that 57% of online respondents considered reviews prior to buying. .

Lead Generation 48

Lead Generation Generation Marketing Qualified Leads Leads 48

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. All rights reserved.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 10, 2010

Because the website is so important, B2B marketers and business owners really need to ensure that their sites are up to snuff before beginning a social media campaign or developing a content strategy because the website needs to support these activities in order for them to be successful. The main focus was the printed product brochure.

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40