Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010. You may see a theme here.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

LeadSloth

OCTOBER 20, 2010

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Sales Enablement.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Marketing Insider Group

OCTOBER 7, 2010

The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. The prospect’s answer will tell you what you need to do to advance the sales cycle.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

AUGUST 5, 2020

Those who meticulously planned out their marketing activities based on what they knew at the start of the year found themselves needing to scrap their plan and start from scratch. Generation Z consists of people who were born from 1995 to 2010. Budget is not wasted on prospects who are less likely to result in a sale.

Trends 339

Trends Planning Enterprise Management Paid Search Agency 339

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Interesting, though the “Who’s searching for you&# feature appears to be more a spammy sales tool than a functional offer. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

OCTOBER 2, 2019

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. Employee retention in the sales field continues to be an issue. In 2018, the average sales professional tenure was reported to be 1.5 years , down by half from 2010.

Work Management 83

Work Management Marketing Management Training Allocation 83

B2B Marketing Directions

FEBRUARY 5, 2023

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

Ambal's Amusings

JANUARY 31, 2011

This experience included a variety of sales, marketing, business development, and management positions. Combining successful technical, sales and writing careers, Sarah provides a rare perspective to every project. “Seeing how a mix of social-networking and social-media activities can positively impact my business.”

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Facebook has three billion active users. One of the most important metrics to track is the return on investment of marketing activities. Fast forward to 2020.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yet, sales-marketing alignment remains a hot topic and an ongoing challenge for marketing and sales leaders. Yesterday, I performed a Google search using the term "sales and marketing alignment."

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

markempa

MAY 9, 2006

« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. View this post on Instagram A post shared by Stojo (@stojo) Ombar Chocolate , a chocolate company, did the same thing but also added that proceeds from their sales would go to a foundation. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 9-14, DMA : 2010 San Francisco, CA: The only Global ROI Marketing Event, focusing on direct and digital marketing integration across all channels.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Overall, the edtech market is growing rapidly and is expected to continue to grow in the coming years, with online education and B2B sales being particularly strong areas of growth. Venture capitalists (VCs) invested $20.8

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Using it, you can contact prospects actively looking for a solution similar to yours. Building a cross-functional team ABM requires a cross-functional team that includes sales, marketing, and customer success.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Convince & Convert

DECEMBER 28, 2014

We wrote that in 2010, but in many ways that book feels more current than ever. Our job vs. skill model from The NOW Revolution in 2010. Is social media a tool for sales? speaking of which, I have some extra copies of The NOW Revolution at home. If you’d like one, I’ll send you signed copies for $9 (USA only).

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Seismic

MARCH 18, 2021

When I first launched a social selling program in late 2010, I recruited volunteers to see if we could prove that social media was an effective tool for financial advisors. When we piloted LinkedIn Sales Navigator (then LinkedIn Sales Executive), I learned that, although starting small was the easiest option, there was a significant downside.

Ad Building 52

Ad Building Sample User-Generated Content Training 52

Marketing Insider Group

NOVEMBER 12, 2013

They also identified something they called “social anarchy” or uncoordinated social activity happening across organizations because of silos, a lack of leadership, and a clear social vision. There is some progress as more organizations are moving to “hub and spoke” organizational models around social resources and activities.

Business 100

Business Social Media Content Act-On 100

ViewPoint

OCTOBER 15, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

Onalytica B2B

JANUARY 8, 2019

I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I clearly remember how as a sales rep, I controlled the information my prospects and customers received.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

MAY 21, 2007

Still, those sales people succeed in spite of it all. They must, in one way or another, generate their own leads to meet their revenue and sales targets that’s independent of corporate marketing programs. And instead of calling it lead generation, sales people will probably call it prospecting.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. It serves as the basis for your sales and marketing strategy.&# Marketers sell stuff and sales people market stuff. We should have a continuous level of activity in the marketplace.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. The companies selected for the appointment setting program MUST be chosen by sales.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

The ROI Guy

FEBRUARY 18, 2010

Announced as value-based sales & marketing tool vendor of record at EMC, Juniper Networks and NetApp, with continued standardizations at valued, long-time customers Microsoft, HP and IBM. Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Marketing Insider Group

OCTOBER 28, 2010

I have used sales pipeline return on marketing spend. If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Create a “train schedule&# of activities that starts early in the year and ends late.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. If so, the revenue per active client would actually be a bit higher than I've calculated here. million in 2009 and $21 million in 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. This is a foundational activity. Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. Think sales, leads, pipeline.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? More sales. More leads. Greater awareness.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

JUNE 24, 2010

Identify what activities your prospects engage in with their mobile devices. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

markempa

DECEMBER 21, 2006

« Podcast: Sales and Marketing the Six Sigma Way | Main | Podcast: What Sales Really Needs From Marketing » Budget Wars: Sales & Finance vs Marketing I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Mobile growth is hot. Social networking follows at 41%.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Aberdeen

DECEMBER 7, 2020

With such abrupt changes impacting businesses around the world, merger and acquisition (M&A) activities have naturally come to a near full stop — until recently. First in this week’s M&A activity list is the cloud CRM provider Salesforce buying business communications software provider Slack. Salesforce Acquires Slack.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

markempa

MAY 18, 2007

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

B2B Digital Marketer

MARCH 30, 2023

Awarded a full-ride scholarship, Jay spent four years at the University of Arizona, where he co-founded the college radio station and oversaw all campus events as President of the activities board. Realizing that giving prison tours was less fun than landfill tours, he actively sought an exit and found one, in 1993.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59