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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Activate, a wholly-owned subsidiary of Next Fifteen Communications Group (LON:NFC), announced that it has acquired the company. 2010 Expanded our pipeline generation offering with MQLs/HQLs (marketing qualified/highly qualified leads). 2022 Acquired by Activate.

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Tech layoffs? Great companies are actively hiring marketing technology talent

chiefmartech

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” Great companies are actively hiring marketing technology talent appeared first on Chief Marketing Technologist. But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

A bit more here: not only does Metadata activate information from platforms like 6sense and run ads on social networks like LinkedIn, but we also have utilized The Trade Desk to power display capabilities. Dear Forrester, It’s not 2010. And more usually means a mix of the platforms Forrester compared. Dear Forrester: what gives?

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What Happened to Brand Ambassadors?

Zoominfo

Even better, the email had a 35% discount code for her first purchase, which she had to make in order to activate her ambassador status. Figure 1: The number of new hires with the job title “Brand Ambassador” shows steady growth between 2010 and 2017. Two weeks later, a congratulations email showed up in her inbox. Source: ZoomInfo.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? These will probably combine the content-sharing and activity-tracking capabilities that different vendors now deliver separately.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Some people carry this shift even further and argue the CDP should really be defined as an activation system that reads profiles from somewhere else.