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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. Image Credit : Wikipedia. And once the truth about Fyre Festival started circulating throughout social media, all of the festival’s acts cancelled.

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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    There is a difference between getting someone to be engaged and getting someone to act.    How? . 

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Social also acts in the same way – the more your engage the more people engage back. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Been Caught Stealing Let’s start with content creation and copyright issues. Read the fine print.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition.

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

Hubspot

Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic. Here''s are a few big milestones so far: December 2010 : " Google and Bing Confirm that Facebook and Twitter Influence SEO.".

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

On the web today, things change fast. New applications launch every day and existing applications continue to evolve and add new features. As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.