Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

NOVEMBER 9, 2010

Share: Read more from Social Media Blog , Blogwell , Marketing Mix , Social Media 4 Comments Post a comment Andrew Corliss Nov 9 2010 I believe blogging but all acts of social media are now necessary for businesses. But using Twitter, and Facebook are also necessary for giving other information.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Facebook continues to grow. Offer monetization and virtual goods platforms, as well as social games providers clean up their act.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Marketing Budget 100

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. Census Bureau , nearly 17 percent of the U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do? You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Marketing Qualified Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 1, 2010

But which ones are really working to drive our strategy and our business forward? In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook. Since its 2010 launch, it’s been free.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. What others are floating around out there? Leave them in the comments, and I’ll expand the collection. Focus on how to be social, not on how to do social.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Marketing Insider Group

JUNE 7, 2010

And the cost of not acting must be made plain. And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. Those are being worked through, but I wanted to have the panel focus on these issues to speed it up. How do you manage the personal brands of executives?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JULY 2, 2014

For instance, when Gap decided to change its logo in 2010, the public completely rejected it via social media. Three days later, Gap switched back to the old logo and posted an explanation on its Facebook Page. But be careful if you solicit feedback from customers on social media.

Paid Search Agency 142

Paid Search Agency Branding Brand Identity Social Media 142

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

ClearVoice

MARCH 7, 2020

Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest. To excel in the digital environment of social media, educating yourself on the terminology is essential. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! But the bottom line: search is really hard.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. You would be entirely wrong. Instead, traffic here on Convince & Convert is actually UP since I went on vacation. Visits are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Marketing Insider Group

MAY 12, 2010

Now I could argue that you need a great product to solve a real customer need: you need some awareness in the marketplace to prove you are “in the game”, you need a website that acts as a viable “store front” for your business, and of course you need great service and support after the sale to keep customers satisfied.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Launch Marketing

SEPTEMBER 19, 2018

Several tweets a day, regular Facebook posts, industry-related articles for LinkedIn, images for Instagram—new content needs to appear everywhere all at once, which can overwhelm smaller-sized marketing teams. Moreover, the act of trusting consumers to create valuable content builds a bond between the consumer and the brand.

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Marketing Insider Group

JANUARY 27, 2014

And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. We’ve heard a lot of talk about how brands need to act like publishers. Corporate website visits for most large brands is declining.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. What matters to the CEO is her/his vision – no more and no less.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Contently

NOVEMBER 2, 2016

I could’ve called my local Pizza Hut or used the company’s website, but I decided to try Facebook Messenger instead. In his book, Influence, Dr. Robert Cialdini, a professor who teaches psychology and marketing at Arizona State University, concluded that we’re more motivated (to act, purchase, click, etc.)

CMO 60

CMO Facebook Paid Search Agency Ethics 60

Convince & Convert

FEBRUARY 5, 2010

Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). We’re working on tweaking the subscription center at the top a bit, too. But I need your help with the biggest change – the header. I don't think it's needed. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Marketing Insider Group

NOVEMBER 15, 2011

Additionally, when I get out from behind my real desk or my virtual one in Twitter and Facebook, I see a world of marketers struggling to keep up. The number of Fortune 500 companies blogging is flat or down a bit from 2010. Act continuously. Accenture Survey: Just 8% Heavy Users of Social. Fewer than 10% (it was more like 5%).

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Convince & Convert

MAY 11, 2010

Post it to your Facebook page. I think not. During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer). Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). Effective marketing is about generating sales. Back to the free marketing stuff. So, why is it free? Does free stuff appeal to you?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011. It’s just awkward. Also: we’re hiring! ).

Curation 166

Curation Research Sample Click Rate 166

Marketing Insider Group

MARCH 12, 2014

In 2010, 10 trillions emails were sent and 89% of them were spam. And when Facebook allowed videos to be launched from their site, the number doubled overnight. 10 years ago Google had just moved out of the garage and Facebook didn’t exist, we can only expect the same rate of change in the next 10 years.

Work Management 100

Work Management Demographics Loyalty Youtube 100

Hubspot

JULY 7, 2017

In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. thoughts, and thinking about how you can actually act upon them to create remarkable content. "Sure," you must be thinking. And in other news, the sky is blue.". Okay, we get it. That much is clear.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. Let the other person feel that the idea is his or hers. I’ll randomly select 10 winners.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112