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Digital Marketing Disruption: Why the Status Quo is Dangerous

Webbiquity

Keep up with digital changes and be prepared to act. One of the more notable examples of this is Blockbuster, which was at its peak in the early 2000s, but then had to file for bankruptcy in 2010 due to not adapting to the changing retail landscape. Burying your head in the sand isn’t an option.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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Website Accessibility: Is Your Website ADA Compliant?

Marketing Insider Group

The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. In 2010, the ADA turned its attention to the internet with the release of standards for accessible design. What Is ADA Compliance?

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The B2B marketing ironies of our time

Biznology

Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Readers argued that nothing justifies opt-out email behavior — which is ironic because opt-out is in fact the guideline operational under the CAN-SPAM Act. Budgets continue to shift to digital channels. But hold on. Ironic, isn’t it?

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Natalie Jackson: Spotlight on the Expert

Martech

What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. This was around 2012, and we were one of the initial Act-On clients. This interview has been edited for clarity and length.

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Content Marketing Showdown: Google vs. Facebook

Contently

Thus Google can act as a paternal online figure and direct users to pay-to-play products. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. Few would argue it has shaped society any less than its neighbor, however. Innovation. Consistency.

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Why edge cases matter in marketing strategy

Martech

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. Steve Jobs got in on the act, and his condescending response became an internet meme. Two different systems collide. There’s a change in regulations or technology. A device is stressed, such as being low on memory. The system immediately crashed.