Remove acquisition
article thumbnail

Content Marketing Showdown: Google vs. Facebook

Contently

However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. Acquisitions of platforms like WhatsApp and Instagram are less innovative than they are attempts to monopolize the social media industry by gobbling up competitors. Its marketing reflects this.

Facebook 157
article thumbnail

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” A white paper would fit the bill nicely here. This white paper aims to change that perception of them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO. And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO. Using social media to acquire customers is like using email to acquire customers.

article thumbnail

B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

article thumbnail

The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Include a section for white papers, case studies, and videos. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. White papers. Blog posts and white papers are two of the most used formats. Implement the Latest SEO Techniques.

article thumbnail

Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Critical Publishing Multi-Channel Strategies for Audience Acquisition and Retention. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. MediaNext 2012. E-Media Summit -->.

B to B 40