Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. (I link] links for 2010-09-07 | Glenn Friesen [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). It followed $33 million in earlier funding since the company was founded in 2006.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Convince & Convert

JUNE 7, 2010

The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless. This is the overarching theme of Zappos CEO Tony Hsieh’s new book Delivering Happiness, a Path to Passion, Profits, and Purpose. He was very passionate about happiness and creating a culture to support the vision.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: As we enter the last quarter of 2010, looking back over the past year, has there been anything in the B2B space that has surprised you? Then you’ll need to build lead management processes that allow you to track the behavior of those contacts so that sales can respond at the right time with the right message.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Convince & Convert

SEPTEMBER 21, 2010

And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO. And, as I tried to communicate in the post, social media acquisition campaigns aren’t really social media at all, IMHO. Using social media to acquire customers is like using email to acquire customers.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. They are putting much of it into marketing and sales, or what they like to call it: customer acquisition. Every year I'd ask them, "How much revenue is from recurring contracts now?"

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Valasys

JANUARY 31, 2019

In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory. Account-Based Targeting. Data Integrity Services.

Account Based Marketing 61

Account Based Marketing Acquisitions ABM Marketing Automation Services 61

Online Marketing Institute

MARCH 13, 2011

“Until we can demonstrate that automation actually gives a reduced cost of customer acquisition,&# Ramos says, businesses may be reluctant to spend money on such services. “How do you leverage otherwise anonymous traffic? But Longo says that Demandbase does a better job of integrating relevant data. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. It is possible to integrate your CRM system with contact form submissions (or sales transactions) and associate the keyword with the transaction. but often leads generated via PPC have a higher Cost Per Acquisition (CPA) than leads provided through RFQ hubs.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Adobe Experience Cloud Blog

MAY 22, 2015

Considering that most of these ideas bloomed at an early stage start-up, they faced three key challenges: 1) Consistent customer acquisition. Launched in 2010, Yesware owes its revenue margin to its successful referral program. One such SaaS product is Sellsy, a sales and CRM tool. 2) Retention. 3) Customer growth.

Enterprise Management 48

Enterprise Management Marketing Management Planning Business 48

Hubspot

JULY 13, 2010

Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. This will help reduce lead and customer acquisition costs. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. I love the distinction between customer acquisition and customer retention. According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! CRM Systems. Mergers and Acquisitions. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Auditing Services.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 8, 2010

More from Convince and Convert Why Social CRM Needs to Be Less About the Social and More About the Customers Content Lessons Learned From 25 Popular Blog Posts Is Starbucks the Most Dangerous Competitor to Facebook? And that’s why your social media strategy must be tools-agnostic. Will you do that for me please?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Martech

FEBRUARY 24, 2022

The CallTrackingMetrics call tracking platform combines conversation intelligence with contact center functionality to drive more informed marketing decisions and facilitate smarter customer acquisition and communication across sales, marketing and customer service teams. London-based Infinity was founded in 2010 and has 135 employees.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

NOVEMBER 5, 2019

Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Google Ads offer frequency reports to show when the cost per acquisition (CPA) begins to increase. With the top CRM products , you can automate almost every stage of your sales funnel. Monthly newsletters.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. This product is unbundled from salesforce’s CRM. Acquisition of this platform will cost salesforce $212 million and is expected to be complete at the end of January.

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

ClickZ

SEPTEMBER 2, 2020

Data in your CRM. was founded in 2010 and has been growing ever since. This approach has worked out very well for them as they have seen a return on their ad spend increase by 59%, and the cost per acquisition reduced to 24%. CRM: Salesforce, ActiveCampaign, and Microsoft Dynamics. Data from your social media profiles.

Lead Ranking 86

Lead Ranking Marketing Analytics Tools Optimization Sales Qualified Leads 86

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights.

Marketing Attribution 108

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 108

Customer Experience Matrix

AUGUST 7, 2013

At first I was struck by the coincidence, and then realized what had happened: Nix was up because he had been talking to the folks in Israel, and he replied because he wanted to discuss his acquisition, not my report. Insert image of deflating self-importance]. There’s really nothing wrong with that. There’s really nothing wrong with that.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Convince & Convert

APRIL 12, 2012

You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. Doubled in a year. ” Johnny don’t want to talk to a live person either. For us it’s a total win- win.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Keep going! Marketing automation is still in its infancy.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The ROI Guy

DECEMBER 14, 2005

Projects in this category include acquisitions, direct marketing to capture competitors customers, win-back programs, new channel programs, new products in new market segment capture programs, new geography go-to-market programs, new demographics capture programs or new e-commerce sites. Latest Research. Let the Good Times Roll?

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Convince & Convert

AUGUST 3, 2010

I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] Philippe Colling Bonne analyse du potentiel grandissant de FB: 3 Ways #Facebook is Killing Your Website [link] [link] Caroline Halliwell R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] jaybaer Through acquisition maybe?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

I still think we live (as you would agree) in a Google-centric universe – at least in 2010. link] Philippe Colling Bonne analyse du potentiel grandissant de FB: 3 Ways #Facebook is Killing Your Website [link] [link] Caroline Halliwell R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] jaybaer Through acquisition maybe?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. BTW, what ever happened with the FriendFeed acquisition?) I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Buzz Marketing for Technology

JULY 7, 2010

A: Too often we get hung up on the latest “hot thing” in marketing: the jingle, the tag line, telemarketing, direct mail, CRM, brand management, websites, SEO, Social media, etc. Why do B2B marketers spend more on acquisition than retention? The host expects this single event to increase total 2010 sales by 5-12%. Tweet This!

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

EveryoneSocial

FEBRUARY 26, 2018

Buyers–regardless if we’re talking about a consumer trying to figure out which brand of socks to buy or a professional worker researching CRM systems–trust peers, employees and experts overall. HR is another interesting application of employee advocacy centered on talent acquisition. On social media, of course.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Single Grain

SEPTEMBER 8, 2023

This is particularly true when you aim to measure metrics beyond mere traffic, such as lead quality, customer acquisition costs, and customer lifetime value : If you’re new to GA4 or working with limited resources, using UTM parameters is a quick hack to glean insights into your content’s performance.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98