acquisition 
Customer Experience Matrix
JUNE 27, 2013
Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.
Customer Experience Matrix
DECEMBER 22, 2010
Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Given the previous Unica deal.
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Customer Experience Matrix
MARCH 8, 2011
In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). It followed $33 million in earlier funding since the company was founded in 2006.
Martech
FEBRUARY 24, 2022
More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.
Hubspot
MAY 23, 2017
When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. Google Analytics, Moz, and Constant Contact were really the only well-known tools. They are putting much of it into marketing and sales, or what they like to call it: customer acquisition.
Martech
NOVEMBER 15, 2021
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Full Circle Insights. Click here to download! Marketing Evolution.
Valasys
JANUARY 31, 2019
In order to condense very critical marketing channels to drive brand success, this acquisition made by Integrate validates its long-term ambition of expanding its B2B SaaS inventory. It is a closed-loop platform that provides tools which include data governance, workflow automation, analytics, and a high-quality media partner marketplace.
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