Adobe Experience Cloud Blog

DECEMBER 7, 2010

Marc Benioff, in all his grandeur, hit the stage loud and proud sharing the success over the past year ranging from improvements to the service cloud to the mass adoption of Chatter to the acquisition of Jigsaw. 500 people have signed up for Jigsaw since the acquisition. 2010 product of the year from ReadWriteWeb and eWeek.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Contently

APRIL 5, 2022

Acquisitions of platforms like WhatsApp and Instagram are less innovative than they are attempts to monopolize the social media industry by gobbling up competitors. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Customer Experience Matrix

JUNE 13, 2016

billion acquisition of LinkedIn. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Microsoft surprised pretty much everyone today by announcing a $26.2

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

illumin

JUNE 15, 2018

Today we announced the closing of our Adman Media acquisition. Founded in 2010, ADman Media has developed a video Supply Side Platform (SSP) for native formats. Why we believe this acquisition will benefit our customers. Full details regarding the acquisition can be found on our website by reading our latest press release here.

Advertising Agencies 74

Advertising Agencies Demand Generation Paid Search Agency Advertisements 74

Customer Experience Matrix

NOVEMBER 16, 2011

Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. I won’t go into the same details, but the key figures for 2010 and 2011 are: This is good news, in that Marketo has managed to increase the all-important Revenue per Client figure.

Marketo 120

Marketo Eloqua Comparison Acquisitions 120

B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. A 2010 article in McKinsey Quarterly put it this way: "Long before behavioral economics had a name, marketers were using it. For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera. See my review from February 2010 for a more detailed explanation.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Brandfolder

APRIL 20, 2017

Dogged by years of association with its infamous and [often-newsworthy]([link] founder John McAfee, a 2010 acquisition by Intel, and a 2016 move in. [McAfee]([link] has long required a successful rebrand.

Acquisitions 58

Acquisitions 58

Customer Experience Matrix

SEPTEMBER 15, 2016

Adtech grew a bit faster than the other categories in 2006 to 2010 and content marketing has grown faster than the average since 2006. So marketers need to focus on a systematic approach to martech acquisition, balancing new opportunities against training and integration costs. _ *CabinetM actually tracks 30 categories.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Customer Experience Matrix

NOVEMBER 5, 2015

As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 18, 2013

There’s also some integration with other IBM marketing products, notably the Product Recommendation component inherited from IBM’s CoreMetrics acquisition. It is now part of the IBM’s Enterprise Marketing Management (EMM) group, which includes both Unica and Coremetrics, both acquired in 2010.

Enterprise Management 120

Enterprise Management Interactive Marketing Merchandising Touchpoints 120

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. I say “almost” only because Unica seems to intend to link search click-throughs to a traditional marketing database.)

Database Marketing 120

Database Marketing Paid Search Agency Paid Content Demand Generation Agencies 120

Valasys

APRIL 24, 2019

This acquisition further strengthens Trendline’s strategy, data management and analytics service offerings while uniquely positioning them to aid Fortune 500 companies in the transformation of their email marketing programs. Trendline Interactive, an email consulting firm, has acquired InboxMarketer, Canada’s largest email marketing agency.

Enterprise Management 58

Enterprise Management Paid Search Agency Advertising Agencies Marketing Management 58

Martech

JULY 7, 2022

Integration across systems has been the #1 issu e for marketers since the modern marketing tech stack started exploding in the early 2010’s, but software and solutions providers finally listened. Established entrants such as Adobe expanded with the acquisition of Workfront, while newer players like Trello and Monday gained traction.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Advertising Agencies 84

Customer Experience Matrix

JUNE 27, 2013

Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. other recent marketing system acquisitions, and wide knowledge that Aprimo was eager to sell, no one is particularly surprised by this transaction. Given the previous Unica deal.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Mereo

SEPTEMBER 1, 2022

Over 15 years, Mereo has served more than 150 clients, further demonstrating that revenue performance services are needed as companies navigate leadership transitions, mergers & acquisitions (M&As), product launches, go-to-market transformations and more. “Wow how time flies.

Sales Cycle 36

Sales Cycle Paid Search Agency Lead Scoring Lead Ranking 36

Valasys

MAY 31, 2019

Post the acquisition by Abode, Marketo’s cloud-based analytics, personalization, content capabilities, account-based marketing (ABM) & revenue-based technology have improved tremendously & Marketo is now a leader in managing, optimizing & orchestrating cross-channel campaigns for B2B & B2C marketers across the globe. .

Marketo 56

Marketo Marketing Automation Services Lead Ranking Marketing Management 56

Brightedge

MAY 16, 2021

Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein. He groups the products into the following sections: Competitive Intelligence, Predictive Pricing, Ads Strategy, E-commerce, Content Marketing, Lead and Customer Acquisition, Customer Relationships, Segmentation, and Customer Journey.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

chiefmartech

NOVEMBER 11, 2017

This is exactly what happened with the marketing technology landscape from 2010 to 2017. 61% of the martech companies I found in 2010 were acquired over the past 7 years — many serving as key components in today’s major “marketing clouds.” But, as in nature, the population of small fish keeps rejuvenating.

Software 80

Software Paid Search Agency Companies Startups 80

Conversica

SEPTEMBER 8, 2020

Peter later facilitated taking the company private through an acquisition by PE firm, Insight Venture Partners. Mark joined Apptio as employee #20 back in 2010 when it was in its early venture-backed growth. Before Jobvite, Peter helped E2Open (a cloud-based, on-demand software company for supply chains) go public. billion.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

ViewPoint

MARCH 13, 2014

Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Ruth Stevens , who is an expert in customer acquisition and retention.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Content Marketing Institute

DECEMBER 12, 2017

As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. Apple will buy Disney in a few years, says @JoePulizzi.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Convince & Convert

SEPTEMBER 27, 2013

When Jeff Vinik bought the team in 2010 , he needed to make some major changes. At this home game in 2010, there were more Detroit Red Wings jerseys represented than Lightning. “Nielsen, through acquisition, has picked up companies that are monitoring social media,” Jeff says. million viewers.

Brand Identity 127

Brand Identity Branding Social Media Skype 127

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . The 2020 buyer journey is an online journey.

Top of Funnel 138

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 138

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. (I link] links for 2010-09-07 | Glenn Friesen [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

Resources 120

Resources B to B Work Management Marketing Management 120

markempa

SEPTEMBER 1, 2011

2:55 – Find out the length of the sales cycle for most webinar attendees; it happens to be aligned with how 935 marketers responded to Marketing Sherpa’s 2010 Benchmark Survey. Review these timestamps. That 21 percent increase in leads from the PPC ad escalated to a 272 percent increase in overall conversion.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Clickthrough 120

Marketing Insider Group

OCTOBER 21, 2015

Content marketing has emerged as the most vibrant and talked-about marketing sector of the past five years, building momentum at a faster growth rate each year from 2010 through 2014,” PQ Media’s chief content officer Patrick Quinn told MarketingMag. There will be more acquisitions. last year.”. So what does this mean? CrunchBase.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. At the higher tiers of the email industry, some massive mergers and acquisitions have rocked the industry. There will be more mergers and acquisitions.

CAN-SPAM 56

CAN-SPAM Advertising Agencies Acquisitions Paid Search Agency 56

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? Sure, you can use social media for both customer acquisition and customer retention, but which is your PRIMARY goal? There is little on the proactive (acquisition) side where planning and strategy are concerned.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Customer Experience Matrix

APRIL 5, 2011

The process is this: users first define “scenarios”, which are customer processes such as acquisition, retention or complaints, and "states", which are customer types such as new, high value, or disgruntled. It was formally launched in late 2010 and has four current customers.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Hinge Marketing

FEBRUARY 6, 2018

McDonaldYork started theirs in 2010. At Client Savvy, for instance, Ryan’s team determined that their top business challenges were client acquisition and client retention. According to Ryan, “Their new hires are vetted by MYWay. And it’s in their proposals, as well as in the field.”. There’s no reason you can’t do the same today.

Marketing Proposals 54

Marketing Proposals Differentiation Acquisitions Conference 54

Porch Group Media

DECEMBER 30, 2019

Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.” Interested in learning about V12’s solutions for customer acquisition in the travel industry? Booking.com 2019).

Stats 72

Stats Trends Statistics Consulting 72