a-b landing-page 
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.
Marketing Insider Group
AUGUST 12, 2010
We discussed the great lead quality vs. lead quantity debate. And when quality is required, you need to be able to deliver leads that convert. The debate often goes like this: Sales wants more leads. Sales says they want better leads. However, you must continue to nurture those leads that are not yet ready to buy.
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accelerate agency
APRIL 23, 2020
You’re essentially testing ‘option A’ against ‘option B.’ For example, you might look to test one version of a landing page against another. You’d create the two pages, and then expose them to equal-sized audiences. What we’re talking about is AB Testing. What is AB Testing?
Adobe Experience Cloud Blog
MAY 30, 2010
1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. When it comes to landing pages, test, test, test. Testing is key to creating relevant and optimized landing pages.
Webbiquity
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s
Convince & Convert
SEPTEMBER 14, 2010
If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. To paraphrase Tina Turner , we don’t need another acronym.
Convince & Convert
APRIL 1, 2010
So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto.
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