Buffer

FEBRUARY 15, 2023

Well, since launching back in 2010, we’ve been focused on helping people grow their following and create click-worthy content. Umber, a content writer here at Buffer shared her very real concerns about AI. Run experiments: Generate multiple versions of a post to A/B test and determine the most effective approach.

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Is Twitter's Sun Setting or Rising for B-to-B Marketers? Billy Mitchell examines how Twitter is being utilized by B2B professionals as a channel for sharing B-to-B marketing and communications ideas.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. Location: Tennessee, USA. Bio: Mark W.

P2P 164

P2P Social Media Ad brokers Word of Mouth 164

Martech Advisor

DECEMBER 3, 2019

Content is published at an unprecedented rate now, and attention is the most precious resource, while it gets harder and harder to trust brands. The phrase was, “ E very A mateur D oes G et B etter e ventually. Marketers have been using marketing storytelling to stand out from the vast sea of content.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. The ad asks us to visit timberwolves.com/manifesto. But then it gets even worse.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

SWZD

SEPTEMBER 16, 2019

Founded in 2010 and headquartered in Santa Clara, CA, CipherCloud provides cloud security and visibility solutions that enable companies to adopt the cloud while delivering data protection, compliance and control. CipherCloud’s security platform integrates data protection, content control, monitoring, cloud discovery and risk analysis.

Marketing AI 54

Marketing AI Ideal Customer Profiles Eloqua Marketing Automation Services 54

Hubspot

MARCH 26, 2019

Alternatively, perhaps you simply want to ask viewers to subscribe, turn on notifications, or share your content with their networks. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. How to Create Compelling YouTube Descriptions. Explain what your video is about. Include a CTA.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now. I use this a lot.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convert

JULY 28, 2021

SEO is one of the youngest areas of marketing and one of the most exciting to watch. The reason why I consider it so interesting is the technological progress that’s driving it. What started as a digital catalog that needed to be manually maintained is now getting a life of its own. Exact-Match Keywords Are Going Obsolete.

SEO 145

SEO SERP Trends Keywords 145

Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. Easy – you listen!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues. In other words put a copyright, all rights reserved on your content or the bottom of your blog. All that stuff?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. kenny madden Aug 13 2010 Michael, Great post. There is often a timing factor involved as well.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

Convince & Convert

JUNE 3, 2010

For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. We’ll be okay eventually with Mel Gibson. Same thing with Marion Jones. Given the scale, is that a lot? Not enough? He also apologized to the manager, Jim Leyland.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? Maybe you found this blog from Twitter? Your Twitter goals may vary. 53% of Twitter users never tweet ). Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency Advertising Agencies 125

Litmus

OCTOBER 26, 2018

Allowing subscribers to click in an email and activate additional content within that email reduces friction by not forcing them to visit a website or app. Marketers are right to be excited. However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Interactive Email Opportunities.

Microsite 82

Microsite Landing Pages Eye-Tracking Click Rate 82

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 11, 2010

No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Need to upgrade quality of locally grown corn. Everything else we own is somewhere behind us in a big truck. Arizona has been very, very, very good to us.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

JULY 29, 2009

But like many b-to-b marketers, I’m not sure how it has impacted my business. Leave a Comment Previous post: How To Gain Media-Exposure To Build Your Business Next post: Content Creation Made Easy FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond.

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

The ROI Guy

SEPTEMBER 17, 2010

To meet prospect driven purchases, as a marketer, are you providing more of the right content at the right time, presented to fuel buyers when they are researching and progressing through the buying lifecycle? As a result, buyers now suffer from Information Overload. These three issues are having a measurable impact on marketing.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Conduct A/B testing to determine the most effective version of the landing page. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Contently

MARCH 20, 2017

In a recent article on The Content Strategist that examined AI hype , Sameer Patel, CEO of the smart automation software company Kahuna, said: “There’s just a lot taking old technology [and] plastering AI on it.” ” However, not everyone is impressed. He isn’t the only one feeling skeptical.

Marketing AI 83

Marketing AI Marketing Attribution Lead Ranking Enterprise Management 83

Convince & Convert

JUNE 22, 2010

Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Social Media?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Litmus

SEPTEMBER 6, 2019

Bulleted lists can be incredibly useful for content hierarchy. They allow subscribers to quickly and easily read key points in your email and can set important information apart from the rest of your content. . turns out to be trickier than you might think. Not all email clients render bulleted lists the same way.

Tagging 60

Tagging Class Verticals Order 60