The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?
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APRIL 25, 2023
“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. First, let’s see how A/B testing tools are incorporating AI technology. No definition = no ceiling on what’s fair game! Even 10 years in the future.
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