3 possible scenarios for the future of martech in the Age of AI
chiefmartech
JULY 31, 2023
What’s interesting is we might see major companies from outside today’s martech space move in with the benefit of their AI prowess and cross-business/cross-consumer scale. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. The myths of martech are nothing if not resilient.)
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