Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

Buffer

FEBRUARY 15, 2023

Well, since launching back in 2010, we’ve been focused on helping people grow their following and create click-worthy content. Run experiments: Generate multiple versions of a post to A/B test and determine the most effective approach. Plus, it’s available to all Buffer users (including those on a free plan).

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

ViewPoint

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010. The concept of “relevance” is what qualifies Decision Hub as a JOE.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Hubspot

MARCH 2, 2012

Conducting A/B tests of your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. But what is A/B testing, anyway? In this blog post, we'll cover A/B tests across three marketing channels: landing pages , email , and calls-to-action.

Landing Pages 28

Landing Pages CTR Click Rate Hubspot 28

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. Response files were typically sold on a list by list basis.

Resources 120

Resources B to B Work Management Marketing Management 120

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Here’s why it should be the foundation of your 2H: 1. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Onalytica B2B

DECEMBER 11, 2017

Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Bio: Mark W.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Marketing Insider Group

OCTOBER 5, 2010

Finally, take a poll: ask marketers if they can a) recite the company’s 30-second elevator pitch on why a prospect should pick them vs the competition b) demo their product c) talk to a customer. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In 2005, 3.5 In 2005, 3.5

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

SWZD

SEPTEMBER 16, 2019

Founded in 2010 and headquartered in Santa Clara, CA, CipherCloud provides cloud security and visibility solutions that enable companies to adopt the cloud while delivering data protection, compliance and control. About CipherCloud. Background and Career. We asked Alex what led him to pursue a career in marketing. Cloud Security.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Magisto

FEBRUARY 18, 2019

The latest versions of Microsoft Office like 2010, 2013 and 2016 accept more video formats – Windows Video File (.asf), If you are using PowerPoint 2010, choose “Video from Website” instead. Video presentations are the most effective, fastest and easiest way to convey a message to an audience. Use (your) authentic videos.

Video Marketing 56

Video Marketing Youtube Press Google 56

Martech Advisor

DECEMBER 3, 2019

The phrase was, “ E very A mateur D oes G et B etter e ventually. Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. The answer is by telling stories.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. They are either memorable, instructive, or both (hopefully). Event attendees often ask me if I have them written down, and I never have, until now. I use this a lot.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Unbounce

JUNE 23, 2020

Can you think of a great piece of digital marketing you came across in the past year? Maybe it was a super empathetic email that made you say, “hot damn, this company really gets me.” ” Or it could have been a clever ad that reminded you about a product you were looking at and offered you a sweet discount.

Pricing 120

Pricing Price Traffic Budget Programs 120

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. Same thing with Marion Jones. Given the scale, is that a lot? Not enough? And I kicked the shit out of it.

Social Media 156

Social Media Media PR Webinar Metrics 156

Customer Experience Matrix

APRIL 4, 2014

To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 million entities. Data sources. Trend identification.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. This year, hes planning to do over 120 podcasts!

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. All leads are not created equal. Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Marketing Generation 120

Hubspot

MARCH 26, 2019

In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. But in the latter half of the year, the team feared the major losses in traffic they could face if they didn't hop on board -- so they implemented a strategy that enabled them to grow YouTube subscribers by 25% in just two months. Explain what your video is about.

Youtube 101

Youtube Template Viral Marketing Video Marketing 101

markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Many financial executives still view marketing as an expense, a.k.a.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. We discussed the great lead quality vs. lead quantity debate. So marketing tightens the quality standards and sends fewer but higher quality leads. There is often a timing factor involved as well. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. All that stuff?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

markempa

OCTOBER 31, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.” B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

AUGUST 11, 2010

No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Everything else we own is somewhere behind us in a big truck. I realize people move all the time, but for us it’s a big, scary deal.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 There is a difference.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134