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Building a social selling program: personalizing content at scale

Seismic

When I launched my program in late 2010, sourcing content was time consuming and we eventually reached a point where it was impossible to keep up with the demands of our financial advisors. By early 2012, new businesses were forming to help companies like ours create or source content. Content supply didn’t meet demand.

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Natalie Jackson: Spotlight on the Expert

Martech

Now, she’s a valuable contributor to MarTech and a frequent speaker at in-person and virtual events, including recently at The MarTech Conference. One of the executive editors at the media group knew of a nonprofit that was looking for a communications person. This was around 2012, and we were one of the initial Act-On clients.

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Webinar Replay: 2012 B2B Marketing Benchmark Report Reveals How Marketers Can Transform Mounting Pressure, Challenges into Revenue

markempa

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011.

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Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity

This is an update of the looking back at 100 post in July 2010. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011).

PR 100
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An Example of a Well Executed Event: Blueglass 2012

Adobe Experience Cloud Blog

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. But I am awful at names so always being able to see the name of the person next to me was super useful. Chris Brogan and Brian Clark (Copyblogger) at BlueGlass LA 2012.

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47 Incredible Instagram Statistics

Brandwatch Marketing

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). The network was bought by Facebook on 9 April 2012, for $1 billion. The most followed person is currently Selena Gomez with 136m followers as of the time of this writing. Instagram history statistics.

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Is Our Social Media Terminology About to Change?

Convince & Convert

As the resident social media expert person, I blurted out, “Of course! However, in the way someone circa 2010 started asking where she left her “phone,” abandoning “cell” as if the specifier was superfluous, someone will start calling social media “social.” What else would we call it? I chortled.