2010, 2012, Eloqua, Lead Scoring and Marketo

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management. Today, at least a dozen vendors are offering predictive models for B2B lead scoring, sales intelligence, and customer success management.

Lead Ranking

Lead Ranking B2B Sales Work Management Marketing Management

Terminus co-founder explains why ABM is a B2B strategy, not a tool

ClickZ

MARCH 13, 2020

With ABM, the goal isn’t to obtain more leads, but to be smarter about targeting the right prospects and nurturing those prospects throughout the sales funnel. During his tenure there, Pardot was acquired by ExactTarget in 2012 and, subsequently, ExactTarget was acquired by Salesforce in 2013. Vajre wrote the book on ABM.

Account Based Marketing

Account Based Marketing ABM Top of Funnel Enterprise Management

B2B Marketing Zone

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Terminus co-founder explains why ABM is a B2B strategy, not a tool

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