Building Loyalty Evolves with Data, Smartphones, and Personalization
Zoominfo
SEPTEMBER 10, 2020
Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). Mobile Devices Make Loyalty Immediate (2011-present). Personalization Underscores Go-To-Market Initiatives. Source: ZoomInfo. Source: ZoomInfo.
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