Remove interactive strategy
article thumbnail

Inbound Marketing Tactics to Get Bulk of B2B Marketing Budgets in 2011

Industrial Marketing Today

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

article thumbnail

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mobile Marketing Is A Strategy Not A Tactic

Marketing Insider Group

It has been far too long since I wrote about How To Get Started In Mobile Marketing and asked Are You Ready for Mobile Marketing in 2011? . The Year over Year growth rate for tablet computers in 2011 is 200%. 5 Billion apps were downloaded from iTunes in 2010. Do you have a mobile strategy? 72% of the U.S. Image Source.

article thumbnail

Confessions Of A B2B Marketer

Marketing Insider Group

But which ones are really working to drive our strategy and our business forward? In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. So we started throwing more money at digital tactics that could show a real return on the investment.

article thumbnail

Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. The next step is building your social media strategy while leveraging the findings of your monitoring program. This strategy should include a mix of tactics that will provide support to the campaign.

article thumbnail

Gamification: How Siemens got 23,000 engineers to learn about its brand

markempa

In March of 2011, the Siemens team launched Plantville. Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. What the interaction would feel like for the end user. The team launched the game on March 24, 2011. Gamification: 6 tactics for B2B marketers.

article thumbnail

The 7 Burning B2B Social Media Questions

Marketing Insider Group

Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Which is more important: channel or content strategy? Share: Read more from Social Media B2B Marketing , Social Media 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael.