Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? All rights reserved.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. So unless you like rants based on forgotten college coursework, use the navigation or category links above to find another post. Look at Google and Facebook.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Hubspot

NOVEMBER 11, 2011

Source: Netcraft, Dec 2010) Tweet This! Source: eMarketer, January 2011) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

MLT Creative

MAY 1, 2012

billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15 15 billion in apps sales in 2011 (Gartner/2011). Enterprise Mobile apps to surpass traditional apps by 2015 (IBM/2010). $5

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Interestingly, one of Meeker’s slides suggest there is a gap between time spent on mobile and mobile ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

JUNE 21, 2012

since 2010. Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! 18) QR code scans increased 300% in 2011 compared to 2010. (Source: Gomez ) Tweet This Stat! Mobile Search. 7) 7.96% of all web traffic in the U.S. is mobile traffic. Mobile Commerce.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. billion in the first six months of this year , nearly double what it made in the same time in 2010. of display ads in 2010 to 17.7% this year, according to eMarketer research from June. billion this year, 1.3%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Microsoft's B2B campaign for Office 2010 made model use of triggered e-mail, according to Marketing Sherpa's case study. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

OCTOBER 26, 2011

billion was spent on Black Friday 2010, with 212 million shoppers visiting their favorite retailer offline and online. 2) Shoppers spent $407 million on Thanksgiving Day in 2010, a rise of 28% from the previous year. 5) Super Saturday 2010 sales totaled $7.58 5) Super Saturday 2010 sales totaled $7.58

Statistics 28

Statistics Planning Stats Open Rate 28

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. .: Check them out, pick a couple and start planning!

Conference 100

Conference Planning Work Management Marketing Management 100

Webbiquity

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). 92% of recruiters use social media to find new candidates, up from 82% in 2010. 76% of Twitter users are active tweeters, up from 47% in 2010. eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. by eMarketer. The State of the Blogosphere 2010 by Brian Solis. percent just a year earlier—a 43 percent increase. 40 percent of U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JANUARY 19, 2011

B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&# YouTube) to enhance your brand presence online.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Industrial Marketing Today

JUNE 4, 2011

Source: HubSpot , The 2011 State of Inbound Marketing). What is even more amazing is the fact that this has not changed much from 2010 to 2011 as shown by the chart below from eMarketer.

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Ranking 60

Online Marketing Institute

JANUARY 4, 2011

Facebook comments: Comments Pankaj Gupta Twitter: pankajguptag says: December 16, 2010 at 12:25 pm I have to learn about LinkedIn. Use of Google Search Operators are Case Sensitive Reply Home of cats says: October 4, 2010 at 12:19 am Thanks for sharing, I just forget about the power of facebook! Thanks, Wayne! Awesome post.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Webbiquity

FEBRUARY 7, 2012

But after rapid growth in 2009 and 2010, the study found that “There has been little or no change in the number of companies using corporate blogs (0%), Facebook (2%) and Twitter (2%) in the last year.” Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. Social Media and C-Level Executives.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 Powered by Logic In Motion.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. The comScore 2010 U.S. No wonder, in 2011, U.S. billion advertising dollars on social networking websites (According to new estimates from eMarketer.). In 2011, Facebook has 500,000,000 active users.

Social Networks 48

Social Networks Ning Digg Emarketing 48

Webbiquity

FEBRUARY 14, 2011

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. You decide. You decide.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Marketing Insider Group

JULY 21, 2015

Brand marketers will account for just 27 percent of online display ad spending by 2018, down from 31 percent in 2011. That’s 1 trillion more than 2010. eMarketer ). eMarketer ). Display ads account for a mere 0.9 percent of upstream traffic to department store sites. ( Forrester ). DoubleClick ). Mary Meeker ).

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100

Webbiquity

AUGUST 18, 2012

eMarketer ). Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100