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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Loyalty is one of the four building blocks that creates a core go-to-market framework for businesses. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. More swipes equaled more deals for customers — and brought in more data for businesses. Loyalty marketing has evolved over the years.

Loyalty 226
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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. She’s created a high-growth business that benefits the environment while addressing poverty and injustice.

Barriers 239
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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media?

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Blame a few fuzzy data in a 2011 study. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. totaled $58.6

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

To review, Blogwell is an event sponsored by the Social Media Business Council , a &# community for social business leaders at large companies.&# Social Media Business Council‘s CEO, Andy Sernovitz presented on ethics in social media and the comments from many folks after his session showed that he really delivered his message.

Web 2.0 100
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Activate Acquires Green Leads

Smashmouth Marketing

Enough business. I bumped into Mike while walking through the Sales Force Automation conference in Boston, I turned a corner and almost walked into him – I hadn’t seen him for years but we reconnected and ended up doing business together at his company, CIC. 2011 Acquired Target 250 in London to enter the EMEA market.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. For small businesses, social media is likely lead generation-focused. The problem?