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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

ViewPoint

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ It’s generally not been the case that companies have a flash of insight and say, ‘Hey, we ought to do something different.’ And so that could be one explanation.”.

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Attack of the Customers Press Release

Paul Gillin

Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Learn more at AttackOfTheCustomers.com.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas 10. be authentic.

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Best practices for social media shilling

Biznology

Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20. Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Fake Reviews: Amazon’s Rotten Core.

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What Can We Learn from 7 Awesome Corporate Blogs?

Online Marketing Institute

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. Some focus on their products and general company news, but one in particular stands out: the shared blog of their CEO and COO. The Takeaway Transparency builds trust.

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Brand Logos: The Good, the Bad, and the Ugly

Hubspot

When it comes to your business' branding strategy , establishing your company's logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it's one of the most prominent branding elements that people will think of when someone mentions your company. Gap's Logo Redesign Disaster.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies. Several readers asked how B2B companies could take advantage of the tips we shared, and I know that some organizations are still wondering if it even makes sense to try to reach a business audience on Facebook Facebook.