Writing on the Web

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Who’s an Expert, and Why Experts Write Ebooks

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Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009. Bowker.

Neuromarketing and How Content Marketing Works

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What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

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Social Media for Busy Business Bloggers

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The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. Over 25% of U.S. activity on the web. Not the only tool.

Start an Expert Ebook with an Outline: 11 Steps

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wholesale ebook sales for January, 2010 were $31.9 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Traditional publishing barriers have fallen.

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

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The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. We think we are rational, logical, and smart human beings. billion in US alone. Clutter.

Content Marketing with Emotions: Write with Feeling

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Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. It doesn’t mean you get all new-agey, touchy-feely. Sadness.

Writing Web Content: 5 Simple Steps for Results

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Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. There’s a reason it’s organized this way. “She reads me like a book.&#.

Twitter: the little bird that grew up strong

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Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Another few days later I got my business partner Yael K. Her main blog is at [link]. Share this on Bebo.

Neuroscientists Discover “WIIFM” Center in Brain…

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Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. We know more about the subconscious functions than ever before.

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Neuromarketing Books for Marketing to Brains

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If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Digg this!

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10 Ways to Use Facebook as a List Building Tool

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( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can do this automatically by using one of several tools such as ping.fm or networked blogs. 

7 Mistakes Speakers Make with Presentations

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We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. Try 3-4 things instead. No way. 1-2-3. Not 7.

Content Marketing to the Female Brain

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You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? First, let’s review the right and left brain functions… The left hemisphere is the center of linear thinking such as language, logic, and mathematics. In females , this connection is much stronger.

Content Marketing to the Male Brain

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What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes. Here’s what else grabs the attention of male brains….

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. If you’ve read my story , you know how I started using the Web ten years ago, as a complete techno-klutz.

3 Great Twitter Apps for Content Marketers

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Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Here is an inside look at what you need to know about three of the top Twitter Apps for business: CoTweet, HootSuite and Twaitter. CoTweet. There are two versions of the application available, including Standard and Enterprise. HootSuite. Twaitter. Blog this on Blogger.

Basic Human Motivation: 4 Ways to Engage Readers

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As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. We can learn a lot from evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices.

Business Blogging: Blast Past the Blunders

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Don’t miss the early bird discount – you must sign up by Friday, Nov. 5,  2010 to save $100.). Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. Once you master a skill, you can get it done quickly. And, if you’re successful at it, you want to do it again and again. How do I know?

The Real Reason Behind Blog Procrastination

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Wednesdays, November 10 – December 15, 2010. Hi, my name is Suzanne Bird-Harris. I’m a WordPress consultant and online business coach. Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. think we can all identify with that.

Happy Holidays from Patsi & Rob

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It wasn’t easy getting the Hubby to put on his Mariachi costume and all, but I finally convinced him with a can of Mexican jumping beans… If you haven’t subscribed to JibJab , maybe this is a fun time to do so? All the best for 2011! Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Email this via Gmail.

Top Ten Musings for Holiday Cheer

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Remember those days when we printed out things and kept files? What a waste of paper and ink. Now everything’s findable on the Internet. I’m cleaning out files and found some old lists… Here is a Top Ten list I kept that gives me chuckles. share them with you to cheer you up as we enter a Holiday week in many countries throughout the world. Feliz Navidad! Blog this on Blogger.

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

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Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. Get Found, Get Known, Get Clients" width="110" height="110" />. How do you check your online marketing to see where it’s working, where it needs improvement? Here’s my quick and easy end-of-year check up for your business. How easy is it for someone to find you doing a search?

Content Marketing Challenge: What to Write?

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A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Novel?

Content Marketing Tasks: Practice Makes Progress

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If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason. Your brain learns a lot each time you try something, even if you fail. If you stop trying, you’ll walk away with nothing. Please share.

Content Marketing Tips to Get More “Juice”

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Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts. Submit it to article directories with different a title. Blog this on Blogger.

Emotional Marketing Makes Memories

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If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Make an emotional impact. Stories are key.

How’s Your LinkedIn Profile?

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( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. This is excellent advice you need to know and act on. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn. Why is this LinkedIn profile so important? See [link].

How to Write a Content Marketing Blog Post

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Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? What additional steps should smart content marketers take to get results from blogging?

Customer Media Congress: Patsi’s in Dutch…

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There aren’t many conferences that I’d fly 5700 miles to get to, but the 5th International Customer Media Congress looks as if it’s going to be another smash hit. I’ve been invited to speak, by uber-publishing-content-marketing icon, Sak van den Boom. Somewhow in my family it meant you were in real trouble when you were “in dutch…&#. Blog this on Blogger.

Content Marketing Tips: The Brain Runs the Show

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If you’re going to create content that grabs readers’ attention, sparks emotional engagement, and gets them to take action, you need to know what makes people tick. Although traditionally the heart is referred to as “the ticker,&# it’s the brain that runs the show. Your brain: Occupies 2-3% of your body space. Is a small organ of 1,500 cubic centimeters. Weighs 6 kilograms.

The Ladder of Emotional Values: Pleasure Reigns

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What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. They make decisions based on feelings.

The Senior Brain: How to Market to Oldies but Goodies…

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Something’s wrong with the way marketers are trying to reach people over 65. know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. Wake up, folks.

Smart Time-Saving Tips on Blogging…

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What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. This is good for days when I’m brain dead and likely to forget something important. So I’ve decided to republish them below, larger.

Engaging Content: Get Emotional, Really Emotional

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How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. To prove it, she demonstrated her own audio version, fully clothed, sitting in a crowded restaurant. The diners at Katz’ Deli were shocked and amused, as were millions of movie goers.

Content Marketing with Blogs: New edition

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Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. The formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Tweet This!

Content Marketing that Speaks to the Old Brain

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You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Digg this!

10 Ways to Make Content More Engaging

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The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? &# Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. In my opinion and experience, marketing that engages is emotional.

Neuromarketing: This is your brain on advertising…

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Neuromarketing is a concept based on fact plus a lot of assumptions — and it can easily evoke a little fear as well. It is true that the human brain responds to images and words, which is why advertising works. It hasn’t been that long since brain science has revealed what many of us suspected: most of our decisions aren’t made in our thinking brains. Could it be? Digg this!

Engaging Content: Start with Why

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How do you write engaging content ? How do you unlock the minds of your readers? What makes your blog writing effective? How do you create quality content that pulls in interested readers? How can you reach, attract, and make an impact? For that matter, how can anything you write or say actually work to market your business and bring in potential customers? What do you and your company believe?

Content Marketers Answer the $64,000 Question…

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What does it mean to write content that “engages&# readers? What the heck is engaging content ? According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Give your audience something that they can’t find anywhere else. Be entertaining, educational or both. Tell the audience a story. Digg this!