Writing on the Web

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Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% of total US book sales in 2009 to 5% of the market in the first quarter of 2010. wholesale ebook sales for January, 2010 were $31.9 Amazon sold more than 3x as many Kindle books in the first half of 2010 as in the first half of 2009. Bowker.

Neuromarketing and How Content Marketing Works

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What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.

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Social Media for Busy Business Bloggers

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The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. Over 25% of U.S. activity on the web. Not the only tool.

Start an Expert Ebook with an Outline: 11 Steps

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wholesale ebook sales for January, 2010 were $31.9 11 Steps" src="[link] width="300" height="225" title="Start an Expert Ebook with an Outline: 11 Steps" /> Are you an expert? Then you need to write and publish an expert ebook. Before your field gets flooded with too many on the same topic (if it isn’t already). Trust me on this one. Traditional publishing barriers have fallen.

7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

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The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. We think we are rational, logical, and smart human beings. billion in US alone. Clutter.

Content Marketing Matters: What’s Your Brand Personality?

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What are two key elements to creating content that get results? stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking.  That hasn’t changed.  Emotion controls the mind as it did when humans first came on the scene. “People react much more emotionally than companies dare to think.  The gecko.

Twitter: the little bird that grew up strong

Writing on the Web

Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Another few days later I got my business partner Yael K. Her main blog is at [link]. Share this on Bebo.

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Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved? What is possible? What is different now? What should your readers do now? As you compose your copy, you should write out several sentences to answer each question. This will keep you on task, and lead your readers through to action. Her blueprint for creating simple copy that works to market your products and services is clear. There’s a reason it’s organized this way. “She reads me like a book.&#.

Content Marketing with Emotions: Write with Feeling

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Are you writing with feeling? Does your blog trigger emotional reactions ? Next time you review your writing, try to identify possible feelings in the reader. Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. It doesn’t mean you get all new-agey, touchy-feely. Sadness.

10 Ways to Use Facebook as a List Building Tool

Writing on the Web

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. You can do this automatically by using one of several tools such as ping.fm or networked blogs. 

The Real Truth About Mexico

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In August 2010 Mexico surpassed France to became the 9th largest holder of US debt, which some economists have predicted may give Mexico a position of economic leverage against the United States in international trade, especially when combined with Mexico’s now large trade surplus against the United States. Violence touches the lives of many everywhere. Crime in Mexico. Digg this!

How to Write a Content Marketing Blog Post

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Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? What additional steps should smart content marketers take to get results from blogging?

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Content Marketing Tips from Computer Games

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What can we learn from online computer games about content marketing for business? A lot, apparently. If you write content designed to trigger action in readers, pay attention to this. My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He’s speaking this weekend at the local Lake Chapala Society about this.

Neuroscientists Discover “WIIFM” Center in Brain…

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Through the magic of functional Magnetic Resonance Imaging (fMRI), neuroscientists are able to look inside the brains of consumers while reading marketing messages. Copywriters and content marketers have been telling us for years how important it is to address the “ what’s in it for me &# filter in consumers’ minds. We know more about the subconscious functions than ever before.

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Neuromarketing Books for Marketing to Brains

Writing on the Web

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. Digg this!

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Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. If you’ve read my story , you know how I started using the Web ten years ago, as a complete techno-klutz.

Content Marketing that Speaks to the Old Brain

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You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. Knowing how the brain works will help you write better as well as help you with presentations to influence others. He tells the story of how he earned the equivalent of a $960/hour consulting fee from a homeless man…. Digg this!

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Basic Human Motivation: 4 Ways to Engage Readers

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As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. When you create content that appeals to either of these four basic drives, you can’t help but engage the hearts and minds of readers on a profound level. We can learn a lot from evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices.

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Content Marketing to the Female Brain

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You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? First, let’s review the right and left brain functions… The left hemisphere is the center of linear thinking such as language, logic, and mathematics. In females , this connection is much stronger.

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Online Persuasion: Seeing Through the Eyes of Your Customers

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There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. And that shift means a different mindset. I saw a great blog post the other day. There was a picture of a pair of glasses lying on a bench with this caption: Don’t you wish you could see through your customers’ glasses? What makes them click?

My Most Painful Struggle on the Web

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I don’t think I’m alone in my pain. What I find most difficult is having to juggle multiple tasks when it comes to marketing online. It’s not the tasks themselves – it’s the thinking clearly and maintaining focus that gets me down. I can blog about business blogging and content marketing. love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. Leadership development is an area of expertise for me. write Ph.D.-quality quality content for coaches and consultants. Problem? You bet? Solution? Digg this!

Blogging for Blind Users: See What They See

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I just got a phone call from Jacqueline Fernandez in New York City. She called because she wanted to know why a comment she left on my blog hadn’t yet been approved. I had been out of the office for several hours. What she said after that, blew me away. Fernandez is a blind person who’s trying to navigate the Web, read blogs and leave comments. Here is her comment left on my blogging poll post , and I’ll share it with you because she deserves to be heard. If any of you out there have a suggestion to help her, please leave a comment, or go to her site and connect with her.

7 Mistakes Speakers Make with Presentations

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We’ve often heard the brain can only hold seven things in mind. The brain research behind this is valid, and in everyday life we experience it with 7-digit phone numbers. This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. Try 3-4 things instead. No way. 1-2-3. Not 7.

Content Marketing to the Male Brain

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What can we learn from brain science about how to market to men? 79% of men are alienated and barely able to recognize themselves in the ads portraying their gender (Business Week, 2006). The Old Spice site has some great TV clips that do a good job of appealing to men’s views of themselves, using humor and exaggerations of stereotypes. Here’s what else grabs the attention of male brains….

Online Persuasion: Creating Desire

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How can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Many online content marketers misunderstand what it means to “appeal to emotions.&#   How exactly do you bypass the conscious thinking brain and instantly connect with readers’ emotional centers, out of their conscious awareness? It’s easier than you might think. Analyze it

Phony Testimonials and Dumb Social Proof

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How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. He’s got a solid reputation as an expert in his field, but up until now, he’s been working for someone else. Authenticity. Liking.

4 Time-Saving Tips for Social Media Marketing

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What’s the least you should be doing to extend the reach of your online content marketing through social media sites? This is a good question because many of my readers are busy professionals running a business who don’t have a lot of time. The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. … and time is money. Even when you’re connecting and having a good time, you can spend time that isn’t productive. …Sometimes it’s hard to know if it’s time well spent or just a good time.

3 Great Twitter Apps for Content Marketers

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Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Here is an inside look at what you need to know about three of the top Twitter Apps for business: CoTweet, HootSuite and Twaitter. CoTweet. There are two versions of the application available, including Standard and Enterprise. HootSuite. Twaitter. Blog this on Blogger.

Content Marketing Challenge: What to Write?

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A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. They spend a nice sum on a good-looking website designed only to find that it’s delivered with “ lorem ipsom &# text as a place holder for content. Novel?

The Ladder of Emotional Values: Pleasure Reigns

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What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? Maslow’s famous hierarchy of needs tells us we are motivated to satisfy our basic needs first (food, shelter, clothing), before we seek to obtain satisfaction for social, intellectual and spiritual needs. They make decisions based on feelings.

The Senior Brain: How to Market to Oldies but Goodies…

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Something’s wrong with the way marketers are trying to reach people over 65. know this from personal experience. I am learning new stuff about the brain all the time, and since I have one myself, older brains are particularly interesting to me. If marketers don’t get wise to the way seniors perceive their marketing messages they are are in for a rude awakening. Wake up, folks.

Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Next Thursday, June 24, 2010 at 4 p.m. You must register, (remember, it’s free to attend) so that we can send you the recording afterward: Creating Great Wordpress Sales Pages ,  training with Suzanne Bird-Harris, June 24, 2010 at 4 p.m. Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action.

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

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Grrrrr… I’m going nuts. This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. admit lately it’s been taking me more than hour to post. Some days longer. You can solve your blogging blues with all the tips in this program.

Blog Marketing: How Readers Find Your Business

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What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Here’s a drawing I made that shows how readers find your blog and become clients. Share this on Bebo. Buzz up!

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library. These tips also apply to blog writing. Content marketing ideas come from many sources, and sometimes you have to go against conventional wisdom and standard trends. Digg this!

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. It changed my life and opened doors and filled a few piggy banks. But my lover wasn’t really “the blog.&# It was being able to speak with a world-wide audience. It was like magic.

Content Marketing Results: Landing Pages Rule

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How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Sooner or later, you need to ask your readers to actually do something.

Online Reputation? 4 Tips

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Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time.

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. Sometimes you don’t think you’re connecting with your readers. Get dramatic.

Print Consumer Magazines Score Big in Europe

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Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. They specialize in both Dutch and English language publications for large companies, like Shell Oil and Heineken Beer, among others. Here’s the way they describe themselves: MediaPartners Group inspires with text and images. We build relationships, stimulate sales and promote loyalty.

Brain Scans Reveal 3 Elements of “Buying Brain”

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As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender. So the results acquired for companies with big budgets are showing us how to create messages that have a powerful impact on the brains of all consumers. Whether or not there is emotional ENGAGEMENT. We are no different.

How to Edit Your Blog Writing: Wot U Can Do

Writing on the Web

Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications. Wot r u 2 do? When it comes to publishing content that will never disappear on the Web, you owe it to yourself and your business to make your Web writing the best it can be. just bought an “old&# book on Amazon: Line by Line: How to Edit Your Own Writing , by Claire Kehrwald Cook.

Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

If  you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. ET. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform. The class is on the phone and on the Internet, your choice. Can’t make the call? I’ll send you the audio file, plus any notes, but you’ll need to register: Name. Email. This easy to install wizard will save you time, money and energy.