If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch. In June 2010, Earnest produced an outstanding video about social media use in b2b marketing (highlighted in this post ). 78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far). Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning. Magazine. MORE >>

Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. simple tool like Google Alerts would pick up most stray citations. No more. rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium. Social Mention. UberVU. Trackur. MORE >>

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. Since many (most?) Digg this! MORE >>

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. As the goal of Social Media is Simpler Than You Think was to demystify social media marketing, this post will attempt to de-myth-ify it. Social media is so easy we can hire an intern to do it. Argh, no! Um, no. MORE >>

It started 2010 with roughly 350 million users and is now on its way to 600  million. Since Facebook changes it interface the way Lady Gaga changes dresses , Debra Murphy attempts to sort things out here, detailing eight changes made in the latter half of 2010 including the ability to remove the creator admin for business pages(critical in the case of employee turnover), ability to view insights per post, and the end of boxes. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook. MORE >>