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Reinventing Marketing at GE

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Additional resources related to General Electric’s marketing transformation: Unleashing the power of marketing , by Beth Comstock, Ranjay Gulati, and Stephen Liguori, Harvard Business Review, October 2010. GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. “Our framework centered on giving marketing a revenue-generating role in its own right.&#.

Marketing Automation Catching On Fire

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Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ?

The Rise of the Content Marketer « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. And scary?

Why Sales and Marketing Don't Get Along « The Effective Marketer

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In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? What information is required before leads are passed to sales? United States License.

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what's your marketing approach?

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. Like Be the first to like this post.

Aberdeen Shows How to Do Email Marketing Right

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. In their research they also classify companies according to their results in email marketing usage.

Email Design Review Gallery « The Effective Marketer

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This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. I’ve had excellent results with plain, ordinary text emails.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning!

Getting the most out of conferences and events « The Effective.

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. You will suddenly realize not all sessions are really good.

A Brief History of Marketing

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Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. It provides you an interesting look back through time showing some key moments in marketing history and, of course, it ends with the advent of marketing automation. Although interesting, I am not sure the infographic format is the best way to visualize this information. What do you think?

What Makes a Great Creative Brief? « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format. Big companies and small companies have different needs, and so their briefs are also formatted differently. Like Be the first to like this post.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else. Market Segmentation And here is worth pausing for a moment.

WordPress Plugins for Marketers

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog. Let us know! United States License.

Making the Most of Your Webinars

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. United States License.

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The Fun Theory: How to Change Behavior

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants.

Webinar Presentations That Suck « The Effective Marketer

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One Response to Webinar Presentations That Suck MLM Webinars says: December 20, 2010 at 4:34 am These five key rules are really helpful to guide us when we preparing our webinar. How do you avoid the same mistakes you see people committing all the time when delivering web presentations? Here are five key rules to guide you when preparing your webinar: 1. Practice. United States License.

The Challenges in Adoption of Marketing Technology « The Effective.

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Like Be the first to like this post.

B2B Marketing Summit Shows Old Problems Persist

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketing Summit Shows Old Problems Persist So it seems MarketingSherpa’s B2B Summit 2010 is over and from what I read in their wrap up post , the same old problems plaguing marketers for the last 5 years are still here today. United States License.

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Presenting Effective Charts « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Stop doing charts in Excel. At least don’t use the default options that give you 3D bar charts with dull colors and gray background. The fix? Yeah, you’ve seen them too, right? What is the summary?

Marketing Automation Monday is Here!

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This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here! How do you setup your scoring system for inbound leads?

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B2B Marketers Hold Off on Killing Traditional Media

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This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management. Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Like Be the first to like this post.

Marketing By Objectives « The Effective Marketer

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That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. Right on, my friend! As we have all heard before, marketers are now more than in any other time being measured and challenged to produce measurable results. United States License.

The Ghost Blogging Debate Done Right

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This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Like Be the first to like this post.

Making Website Reviews Easy

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This entry was posted on Tuesday, October 5th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Online Marketing , Web Design. On top of that, now you have videos you want to showcase and the home page was not designed with that in mind. In sum, the website needs a complete makeover. Sounds familiar? Below are a few useful tools out there for this problem.

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How Success is Misunderstood

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This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Number of leads generated? United States License.

The Opposite of Advertising « The Effective Marketer

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This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! After being picked up by local media and sports commentators, fans raved about the new jersey. Make the Logo Disappear.

How to Fail at Social Media

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This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. The solution, it seems, is far more complicated.

Web Prototyping With PowerPoint « The Effective Marketer

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Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. How can we improve this process?

Flip the Funnel Book Review « The Effective Marketer

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This entry was posted on Wednesday, October 13th, 2010 at 9:06 am and is filed under Book Review , Communication , Content Marketing , Marketing Management , Social Media. What’s the verdict?   Buy the book. OK, now the explanations and caveats. My biggest disappointed was that the author used mostly well known examples to illustrate his points. Does this sound like your company?

Mapping the Social Media Landscape

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National Geographic’s “World Wide Friends&# illustration : National Geographic Magazine World Wide Friends Illustration Overdrive Interactive “Social Media Map&# : Overdrive Interactive Social Media Map Flowtown’s 2010 Social Networking Map: Flowtown's The 2010 Social Networking Map Information Architect’s Web Trend Map 3.0: Please share!

Marketing Content That Sells

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This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.

Best Companies Don't Need Marketing

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This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. They offer them because the market for talent is fierce.

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What Trigonometry Has to Do With Marketing?

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This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? Wow, how those classes were horribly long, the minutes passed by slowly and I kept looking at my watch. And then something happened.

Explaining Social Media

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This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. Enjoy!

What Type of Marketer Are You?

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This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You? They read about marketing, they talk about marketing outside work, they go to events and try to educate themselves.

Taming Your Brand Mascot « The Effective Marketer

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This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. That’s what makes them memorable. The first Aflac duck debuted in 2000.

B2B Email Design – Gallery 2 « The Effective Marketer

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This entry was posted on Wednesday, March 17th, 2010 at 12:15 pm and is filed under Email Marketing. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. Click on the images for larger version.

The Danger of Email Marketing Benchmarks « The Effective Marketer

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This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. work for a B2B software company and we do regular email blasts. Our open rates average 30%. Is this good?

Marketing Charts and Trends « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

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Marketing By Objectives

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How Success is Misunderstood

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The Science of Email Marketing « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here. billion emails sent. United States License.

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Choosing an Email Marketing Software « The Effective Marketer

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This entry was posted on Monday, January 11th, 2010 at 12:29 pm and is filed under Email Marketing. Responses to Choosing an Email Marketing Software Choose the Right Company for Your Email Marketing Efforts | MediaVision Blog says: January 15, 2010 at 1:11 pm [.] If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. Slides can be seen below.

46.97 μs: 557.0 ns, 27.65 μs, 107.0 ns 227.0 ms: 528.1 μs, 4.561 ms, 221.4 ms