| | | The B2B Research Blog | |  2010 | 4 articles |
| Page 1 of 1 | Previous | Next | THE B2B RESEARCH BLOG SEPTEMBER 25, 2011 B2B marketing sector bounces back: 57% report rising budgets Gross income reported by the top 40 agencies in 2010 is, on average, up by 18%. To say it’s been an eventful few years economically is an understatement. First we had the credit crunch and a deep recession. Now deficit reduction measures are biting and bond markets shaking. These turbulent times make the latest instalment of the bi-annual B2B Barometer interesting reading. The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. And with good reason. | THE B2B RESEARCH BLOG JUNE 14, 2012 Green shoots? Highlights from the B2B Barometer survey This starkly contrasts with the low point of 48% reached two years ago in June 2010. . Double dip recession. Greek bond defaults. Spanish bailout. We’re clearly not quite out of the ‘Great Recession’ yet. But we B2B marketers have always been an optimistic bunch. . The latest B2B Barometer survey explored the opinions of 128 B2B marketing professionals collectively controlling budgets of £29.1 million. . It reveals that despite the economic turmoil, the majority of client-side B2B marketers see happier times ahead. Confidence is high. B2B marketing agencies are even more optimistic. | | | | | |
| THE B2B RESEARCH BLOG NOVEMBER 29, 2010 Are B2B marketers neglecting their brands? Every so often it’s healthy to reflect. To identify learnings in success and take a pat on the back; to re-classify disappointments as valuable experience; then to focus on future ambitions with renewed energy. In doing so it’s sometimes useful to have a catalyst which supports the thought process. That’s why in early 2009 Circle Research, in conjunction with ABBA and The IDM, launched The B2B Barometer. . A ‘state of the nation’ survey amongst B2B marketers which gauges economic confidence, benchmarks marketing activity and explores key trends. Through what they hear and see from you. | THE B2B RESEARCH BLOG DECEMBER 28, 2010 The French are stubborn The French are stubborn. Germans are meticulous. The British are intelligent. National stereotypes are not always fair and should be challenged. However, they’re also powerful, resistant to change and widely held. To illustrate, try the following. Type ‘why do French’ into Google and look at the auto-complete options. These include ‘…people eat snails’ and ‘…people stare’. . Try the same for British, Italian or any other nationality. An amusing exercise but one with a serious undertone. Google is smart. This implies that phrases like these represent common perceptions. | |
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