| | | Social Marketing Forum | |  2010 | 85 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM DECEMBER 6, 2010 Social Media Marketing Metrics Explained Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics | SOCIAL MARKETING FORUM DECEMBER 8, 2010 The Two Second Rule How long do you have to make an impression when you engage visitors online? Whether it's welcoming a visitor to your site or social presence, the answer seems "not very long at all". But, exactly how long do you have to make visitors “Think, Feel, Do”?! Conversion optimization Usability and design Clickdensity conversion Dave Chaffey eyetracking landing pages Smart Insights Digital Marketing usability web design | | | | | |
| SOCIAL MARKETING FORUM DECEMBER 6, 2010 Developing A B2B Content Promotional Strategy In 7 Steps We talk a lot about content creation, but content promotion is equally important. When you want to promote your latest eBook, white paper or any other offer, there are several things to consider. Discover a 7-step framework for developing a promotional strategy for B2B content. B2B marketing Content marketing B2B content content marketing eBook Michele Linn white paper | SOCIAL MARKETING FORUM NOVEMBER 27, 2010  Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. What can be measured and what can’t? How many people had the opportunity to see the message? | SOCIAL MARKETING FORUM NOVEMBER 23, 2010  The Single Main Reason Why People Start Following Brands Online Last week I talked about a study by Boston-based Cone that shows how scarce and precious brand loyalty on social media really is. Cone found that people on average only followed 4.6 brands on so-called “new media” and, more importantly, that it’s not easy to get a loyal “follower” or “fan”, and certainly to keep him. These findings are not shocking. Offers, discounts and promotions beat love. | SOCIAL MARKETING FORUM DECEMBER 20, 2010 PR And Social Media Survey: Mixed Findings For 2011 Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in. PR Research Social media marketing customer relationships public relations social media Vosu | | | | | | | |
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SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010  Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions
Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. Earlier this year, Brian published his latest book Engage! which aims to “help businesses build, cultivate and measure success in the new Web&#. In this interview, Brian shares his thoughts on the social evolutions, the role of content and the importance of listening and taking action to engage and interact. First, I shared a thought with Brian and wanted to know what his reaction was. The creation of a human network, a grid of relationships. MORE >> -
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010  The Possibilities of Blogging and Blog Marketing Are Underused
Fast-forward to 2010. And bloggers do talk about brands: according to Technorati’s latest State Of Blogosphere report (edition 2010, released earlier this month), 42% of respondents say they blog about brands they love or…hate. In 2006 Debbie Weil’s successful “The Corporate Blogging Book” was published. Robert Scoble and Shel Israel published “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”, and everyone was talking about “conversations” and “blogging”. But by then everybody was working on the “next big thing”. MORE >> -
SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 3, 2010 Five Anti-Tips to Succeed in Viral Marketing
Despite all the viral marketing success stories, there is still an embarrassing number of amateur mistakes made in the average viral marketing campaign. In this post you will find five anti-tips that will help you in better planning and executing a successful viral marketing campaign. Viral marketing viral marketing word-of-mouth marketing MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, JANUARY 9, 2011 The Single Most Important Social Media Asset
Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. Social media and those companies feeding off it or building it have exploded in the past two years. However, what are companies such as Facebook and Twitter really worth? Social media marketing dot com bubble Facebook LinkedIn social media assets Twitter MORE >> -
SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010 Measuring ROI on Content Marketing and Creation
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. But measuring doesn't have to be difficult. Ardath Albee and Maria Pergolino on content marketing and creation ROI. B2B marketing Content marketing content marketing content production engagement ROI MORE >>
- Employees Have No Clue if Their Company Has a Social Media Policy SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
- Listen to Your Super-Consumers and Engage the Engaged to Grow Sales SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
- Sarah Evans: Social Media Allows Us to Break Boundaries SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
- Top Ten Features of Successful Social Media and Email Marketing SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
- Relevance and Content Key in Search Engine marketing SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 19, 2010
- Five Major Marketing and Communication Changes In The Social Media Age SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 2, 2010
- Engagement Has Its Rewards In Social Media SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 8, 2010
- How Content Travels and Works in Social: Stories and People SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
- Using Customer Cases in Marketing and Sales 2.0 SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
- What You Really Must Know To Succeed in Social Media Marketing SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- Tips to Optimize Conversion of Online Forms SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Content in B2B and B2C: Borders Disappear When Stories, Emotions and People Meet SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 4, 2010
- Social Media Relationships: Moving Beyond The 140 Game SOCIAL MARKETING FORUM | TUESDAY, DECEMBER 7, 2010
- Three Customer-Centric Landing Page Tips SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- Three Easy Tips To Build Long-Term Social Media Relationships SOCIAL MARKETING FORUM | MONDAY, DECEMBER 6, 2010
- Will Social Media Kill the Cold-Call? SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
- Twitter: The CB Radio Of The New Millennium SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 23, 2010
- Advanced Use Of Social Media Sharing Tools In Email SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 11, 2010
- 10 Questions to Ask Yourself Before Starting with Social Media Marketing SOCIAL MARKETING FORUM | THURSDAY, NOVEMBER 25, 2010
- How People Engage With Ads On Facebook SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 18, 2010
- Marketing & Branding in Social Gaming SOCIAL MARKETING FORUM | SUNDAY, JANUARY 30, 2011
- Generation Now: the Need for Real-Time Customer Service and Experiences SOCIAL MARKETING FORUM | SUNDAY, DECEMBER 5, 2010
- Primer: Understanding Word-of-Mouth Marketing in the Social Media Age SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Social Relationships: Why You Want Old Friends And Not Only Digital Natives SOCIAL MARKETING FORUM | TUESDAY, DECEMBER 21, 2010
- The Digital Leverage Effect of Social Media and Email Marketing Integration SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Social CRM: Customer-Centricity And The Need For Redefinitions SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 22, 2010
- Calculating the Value of the Customer Life Cycle SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- Content Sharing: the What and Why SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Markets are Still Conversations: Why Blogging is Necessary SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 30, 2010
- How Social Media are Challenging the Old Media Business Models SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Survey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 24, 2010
- Sales 2.0: Shortening Sales Cycles Means Focussing On The Social Buying Process SOCIAL MARKETING FORUM | MONDAY, DECEMBER 13, 2010
- Michael Kahn: Relevant Brands Need To Have A Presence on Twitter SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- World Social Media Day, June 30th, Antwerp Belgium SOCIAL MARKETING FORUM | MONDAY, MAY 2, 2011
- Businesses Fail Incorporating Social Media Due To Lack Of Plan and Key Players Defining It SOCIAL MARKETING FORUM | TUESDAY, DECEMBER 14, 2010
- Influence: Facts, Opportunities and Threats of Influencer Marketing SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
- Social Media Marketing Needs A Multi-Channel Approach SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 11, 2010
- Bryan Eisenberg: Leverage Social Media Effectively And Increase Conversion Rates SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 10, 2010
- Avoid Social Media Marketing Wobble Worry: Select SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 16, 2010
- Chris Brogan: All These Numbers Like Friends and Followers are Useless SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Generating Social Traffic in Three Simple Steps SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
- The Biggest Social Media Mistake: Too Much Information SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 30, 2010
- Five Tips to Improve SEO Using YouTube SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Why Should Anyone Follow Or Like You: Email And Setting Social Expectations SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 17, 2010
- Content Marketing: Marketers Finally Start Looking Inside the Box SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- Will Twitter More Than Triple Revenues In 2011? SOCIAL MARKETING FORUM | MONDAY, JANUARY 24, 2011
- Ten Lessons Social Media Marketers Can Learn from Email Marketers SOCIAL MARKETING FORUM | WEDNESDAY, NOVEMBER 24, 2010
- A Good Reason to Invest in B2B Marketing Content: Sales SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- Seven Tips for Efficient Search Engine Ads: the Human Dimension SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 8, 2010
- Social Media and Email Integration Beyond Sharing Tools SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Customer Service, Social Media and Email: Data and Tips SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Online Communities Are Like Coral: Give Them Space To Grow SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 1, 2010
- Remaining Professional with Social Media SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
- Do You Earn The Trust Of Your Subscribers, Fans And Customers? SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 11, 2010
- Social And Other Marketing Labels: Rip Them Off And Stomp On Them! SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- Prioritizing In Online Customer Service And Feedback SOCIAL MARKETING FORUM | MONDAY, DECEMBER 27, 2010
- European Social Business Network XING Acquires Amiando SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- The Balance in Communication Power Between Brand and Consumer SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 29, 2010
- Survey Reveals Mobile Email Trends: Where Is Your Subscriber? SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 10, 2010
- Prospecting the Social Customer SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 21, 2010
- When Is Social CRM Not Social CRM? SOCIAL MARKETING FORUM | WEDNESDAY, DECEMBER 15, 2010
- Online Privacy Matters: People Are Responsible And So Are Marketers SOCIAL MARKETING FORUM | TUESDAY, DECEMBER 7, 2010
- Business As Usual: What I Have Learned In The Year Of Social SOCIAL MARKETING FORUM | FRIDAY, DECEMBER 31, 2010
- Quick Guide to Indirect Sales Increases via Social Media Marketing SOCIAL MARKETING FORUM | SUNDAY, NOVEMBER 28, 2010
- Reactivating and Engaging Inactive Email Recipients in 8 Steps SOCIAL MARKETING FORUM | TUESDAY, NOVEMBER 23, 2010
- The Forgotten Art Of Social Media Marketing – Listening Then Planning SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 16, 2010
- The Purposes of Content and Conversations SOCIAL MARKETING FORUM | MONDAY, NOVEMBER 22, 2010
- Maggie Fox: Be Yourself, Deliver Value And Think Differently SOCIAL MARKETING FORUM | TUESDAY, DECEMBER 7, 2010
- Getting S.M.A.R.T on Social Media Data SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 20, 2010
- Blogs Are the Hubs of the Social Network Ecosystem SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- Marketing Dialogues: From Dating to Real Relationships SOCIAL MARKETING FORUM | SATURDAY, NOVEMBER 27, 2010
- Don’t Do Social, Be Social SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 9, 2010
- Relevant Cross-Channel Email Interactions Using Explicit and Implicit Customer Data SOCIAL MARKETING FORUM | THURSDAY, DECEMBER 2, 2010
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