Smashmouth Marketing

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Hit the ground running in 2010. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. old-school mix. So reflect on 2009.

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Activate Acquires Green Leads

Smashmouth Marketing

2010 Expanded our pipeline generation offering with MQLs/HQLs (marketing qualified/highly qualified leads). Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married. 2009 Closed our first billion-dollar company (at higher than industry price). 2018 Add IDLs (intent data leads).

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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

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Appointment Setting Vendors Can Reduce Carbon Footprint

Smashmouth Marketing

tons CO2 Green Leads (Employees & Space) : 142 tons CO2 It is estimated that Green Leads and our clients will purchase estimated carbon offsets to cover between 500-600 tons of CO2 footprint in 2010. tons CO2 Face to Face by Flight : 0.29 So take those first introductory appointments by phone.

Vendors 100
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5 Outbound Calling Best Practices

Smashmouth Marketing

AA-ISP Meeting Thursday Jan 21, 2010 4:00-6:30 Papa Razzi in Burlington. Just the tip of the iceberg here. What outbound calling tips can you offer? If they are tip-worthy, I'll add them to the growing list of lead gen tips.

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. Questions this raises: Should that first meeting have been face-to-face? I think not.

Lead Gen 100
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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.