| | | Sazbean | |  2010 | 168 articles |
| Page 1 of 2 | Previous | Next | SAZBEAN OCTOBER 18, 2010  13 Twitter Tips for Increasing Engagement A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list. | SAZBEAN DECEMBER 22, 2010  Best of 2010 – 13 Twitter Tips for Increasing Engagement 2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds. | | | | | |
| SAZBEAN DECEMBER 15, 2010  Using Social Media to Increase Brand Loyalty Every company wishes for brand loyalists like Apple attracts. Airlines use frequent flier programs to try to increase loyalty. Local restaurants and coffee shops use stamp cards (buy 10 and get one free). Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Without those programs would people still purchase from those companies? | SAZBEAN OCTOBER 7, 2010  WiseStamp Adds Dynamic Content to Your Gmail Signature While Google finally allowed Gmail users to have images in their signatures, there still isn’t a way to automatically update your signature with a link to your latest blog post, for example. Or have a random quote. Or show your latest tweet. Customize Your Signature. Similar to Gmail, WiseStamp provides basic editing functionality to customize your signature. Social Network Icons. IM Icons. | SAZBEAN JULY 15, 2010  Measurable Effects of Old Spice Viral Campaign Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Mentions & Brand Awareness. Takeoff. Interactions. from a combination of sources. Thoughts? | SAZBEAN OCTOBER 12, 2010  WordStream Helps Advertisers Generate More Qualified Traffic with New Tools Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are. | | | | | | | |
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SAZBEAN | TUESDAY, JUNE 8, 2010 Add WordStream’s Advanced Keyword Tools to Your Website for free
Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. A list of email addresses from people using the tool on your site is also available with a free WordStream account. Free Keyword Niche Finder. Free Keyword Tool. MORE >> -
SAZBEAN | TUESDAY, AUGUST 17, 2010  14 Ways to Spy On Your Competition
Competitive analysis is important to any business strategy. Knowing what your competitors are doing and how they’re pricing and marketing their products will help you figure out how to market your own products. Luckily, there are many online tools that can help you get a look (or spy) on what your competitors are doing. Google their company, brand and product names. Google any keywords associated with their company, your company and your industry. Use Twitter’s search for their company, brand and product names (also important keywords). Run Twitter Grader on their Twitter feed. MORE >> -
SAZBEAN | FRIDAY, DECEMBER 31, 2010  Best of 2010 – My Favorite WordPress Plugins
2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. We’re posting the best articles from the year to help you get 2011 off to the right start! It makes it really easy to run a blog (or website) and it keeps getting better. One of the advantages of WordPress is the ability to add your own plugins to improve the functionality of your site. Here are some of my favorite WordPress plugins… (for now). Lets you control which social networks show up (and what order). MORE >> -
SAZBEAN | FRIDAY, SEPTEMBER 24, 2010  How-to: Use Netvibes for Social Media Monitoring
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. Better yet, you can easily setup a dashboard for each subject you want to monitor, making it simple to switch between. Here’s how to setup Netvibes for your own social media monitoring… 1. button. Check out the News tab. MORE >> -
SAZBEAN | THURSDAY, SEPTEMBER 2, 2010  8 Ways to Increase Social Media Interaction
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Unfortunately there isn’t a magic wand that can make you instantly Internet popular, but here are some tips for improving your interaction and getting on the right path. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks. Chat it Up! MORE >>
- How-To: Setup Monitoring in HootSuite SAZBEAN | MONDAY, SEPTEMBER 13, 2010
- Measuring Social Media Marketing Success SAZBEAN | FRIDAY, SEPTEMBER 10, 2010
- Best of 2010 – Understanding Facebook Page Insights SAZBEAN | MONDAY, DECEMBER 20, 2010
- Enterprises Opening Up to Social Networking SAZBEAN | TUESDAY, MARCH 6, 2012
- The Most Effective Time to Tweet SAZBEAN | MONDAY, OCTOBER 11, 2010
- Just the Right Amount of SEO SAZBEAN | WEDNESDAY, AUGUST 18, 2010
- Best of 2010 – Increase Sales by Improving Customer Touchpoints SAZBEAN | THURSDAY, DECEMBER 30, 2010
- 17 Reasons Why No One is Following You on Twitter SAZBEAN | THURSDAY, DECEMBER 2, 2010
- 5 Tips for Protecting Your Privacy on Facebook SAZBEAN | WEDNESDAY, OCTOBER 6, 2010
- Best of 2010 – Pricing Based on Customer Expectations SAZBEAN | TUESDAY, DECEMBER 21, 2010
- Twitter Measurement Tools SAZBEAN | FRIDAY, SEPTEMBER 17, 2010
- Is Social Media a Waste of Time? SAZBEAN | THURSDAY, AUGUST 26, 2010
- Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite SAZBEAN | TUESDAY, DECEMBER 28, 2010
- Best of 2010 – How-to: Use Netvibes for Social Media Monitoring SAZBEAN | THURSDAY, DECEMBER 23, 2010
- Best of 2010 – The Wrong Way to Social Network SAZBEAN | WEDNESDAY, DECEMBER 29, 2010
- Best of 2010 – Measurable Effects of Old Spice Viral Campaign SAZBEAN | FRIDAY, DECEMBER 24, 2010
- 10 Traits of Highly Effective Blogs SAZBEAN | FRIDAY, NOVEMBER 12, 2010
- The Importance of Blog Images to Social Sharing SAZBEAN | TUESDAY, DECEMBER 14, 2010
- 9 Reasons Why You Need to Have a Business Blog SAZBEAN | TUESDAY, JUNE 29, 2010
- Tips for Finding the Right People on Twitter SAZBEAN | FRIDAY, DECEMBER 3, 2010
- 14 Basic Blog Measurements SAZBEAN | MONDAY, OCTOBER 25, 2010
- Social Media Must Align with Customer Service for Success SAZBEAN | TUESDAY, AUGUST 24, 2010
- Metrics vs. KPIs SAZBEAN | TUESDAY, AUGUST 3, 2010
- Stand Out with a Custom Facebook Page SAZBEAN | MONDAY, NOVEMBER 29, 2010
- Driving Sales Away with A Splash Page SAZBEAN | TUESDAY, SEPTEMBER 28, 2010
- Please vote for my SXSW Panel SAZBEAN | WEDNESDAY, AUGUST 11, 2010
- The Wrong Way to Social Network SAZBEAN | MONDAY, AUGUST 2, 2010
- How P&G Designed Success with the Old Spice Guy Campaign SAZBEAN | WEDNESDAY, NOVEMBER 17, 2010
- Building Relationships by Commenting SAZBEAN | FRIDAY, OCTOBER 22, 2010
- Social Media in an Hour a Day SAZBEAN | WEDNESDAY, SEPTEMBER 8, 2010
- Social Media ROI – What’s the Value of a Conversation? SAZBEAN | TUESDAY, JUNE 1, 2010
- Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing SAZBEAN | FRIDAY, APRIL 6, 2012
- Identifying 6 of the Most Important People in Your Social Network SAZBEAN | THURSDAY, DECEMBER 9, 2010
- Robust Websites Possible with WordPress SAZBEAN | MONDAY, NOVEMBER 22, 2010
- Review: Shoeboxed.com – Get Organized SAZBEAN | FRIDAY, NOVEMBER 19, 2010
- Google Basic Keyword Research Tools for Your Site SAZBEAN | TUESDAY, JULY 20, 2010
- The Do’s & Don’ts of Using Social Media for Business SAZBEAN | FRIDAY, JULY 2, 2010
- Storytelling for Brand Loyalty SAZBEAN | THURSDAY, NOVEMBER 11, 2010
- An Important Driver of Business Success – Follow-through SAZBEAN | MONDAY, NOVEMBER 15, 2010
- Stop Negative Public Relations Before It Happens SAZBEAN | WEDNESDAY, NOVEMBER 10, 2010
- Build a Social Network and Do Amazing Things SAZBEAN | FRIDAY, OCTOBER 29, 2010
- 6 Consequences of NOT Using Social Media SAZBEAN | THURSDAY, OCTOBER 28, 2010
- Tapping Into Your Social Media Community SAZBEAN | FRIDAY, SEPTEMBER 3, 2010
- My Favorite WordPress Plugins SAZBEAN | THURSDAY, AUGUST 19, 2010
- Review: Klout for Measuring Twitter Influence SAZBEAN | MONDAY, JUNE 28, 2010
- Help Mothers & Girls – Laptops for Ladies SAZBEAN | FRIDAY, NOVEMBER 26, 2010
- How Much Does Each New Customer Cost? SAZBEAN | TUESDAY, NOVEMBER 9, 2010
- Generating Quality Leads Online SAZBEAN | TUESDAY, OCTOBER 5, 2010
- What is a Twitter Hashtag? SAZBEAN | TUESDAY, SEPTEMBER 21, 2010
- Measuring the Ford Explorer Reveal in Real-Time SAZBEAN | TUESDAY, JULY 27, 2010
- How Google Indexes & Presents Your Website [Infographic] SAZBEAN | TUESDAY, JULY 6, 2010
- Add a Little Fun into your Social Media Marketing SAZBEAN | WEDNESDAY, JUNE 16, 2010
- Getting Started with Social Media for Your Business SAZBEAN | MONDAY, JUNE 14, 2010
- Should You Use Foursquare for Your Business? SAZBEAN | MONDAY, JUNE 7, 2010
- 10 Traits of Highly Effective Blogs SAZBEAN | TUESDAY, NOVEMBER 16, 2010
- Indicators of Increasing Brand Loyalty in Social Media SAZBEAN | THURSDAY, DECEMBER 16, 2010
- Developing a Social Media Content Strategy SAZBEAN | WEDNESDAY, DECEMBER 8, 2010
- The Importance of Consistent Brand Identity SAZBEAN | TUESDAY, DECEMBER 7, 2010
- Understanding the Value of Your Customers SAZBEAN | MONDAY, NOVEMBER 8, 2010
- Real-time Social Media Monitoring with Social Mention SAZBEAN | WEDNESDAY, NOVEMBER 3, 2010
- Why Regularly Updated Content is so Important SAZBEAN | THURSDAY, SEPTEMBER 30, 2010
- Choosing the Right KPIs for Your Business SAZBEAN | MONDAY, AUGUST 16, 2010
- Is Real-Time Data Too Much Information? SAZBEAN | FRIDAY, JULY 30, 2010
- What if Your Site is Invisible to Google? SAZBEAN | THURSDAY, JULY 22, 2010
- Social Media is Not a Magic Wand SAZBEAN | FRIDAY, JULY 9, 2010
- 18 Things Online Measurement Can Tell You SAZBEAN | THURSDAY, JULY 8, 2010
- Using Google Analytics to Measure Social Media Success SAZBEAN | WEDNESDAY, JUNE 23, 2010
- History of Social Media [infographic] SAZBEAN | WEDNESDAY, NOVEMBER 24, 2010
- 6 Tips For Building a High Quality Blog Following SAZBEAN | TUESDAY, JANUARY 3, 2012
- Girls in Tech Detroit SAZBEAN | MONDAY, NOVEMBER 1, 2010
- What Does Your Website’s Design Say About Your Company? SAZBEAN | FRIDAY, OCTOBER 1, 2010
- Why RSS Is Still Important for Your Business SAZBEAN | TUESDAY, SEPTEMBER 14, 2010
- Does Your Social Media Personality Fit Your Brand? SAZBEAN | THURSDAY, SEPTEMBER 9, 2010
- Woot.com Inspires Repeat Purchases with Irreverent Humor SAZBEAN | WEDNESDAY, SEPTEMBER 1, 2010
- Review: SocialSeek for Social Media Monitoring SAZBEAN | MONDAY, AUGUST 30, 2010
- Be Ready to Respond if You Ask for Feedback SAZBEAN | TUESDAY, AUGUST 10, 2010
- No Content = No Keywords SAZBEAN | FRIDAY, JULY 23, 2010
- Improve Your Tweets Using HootSuite’s Twitter Stats SAZBEAN | MONDAY, JULY 19, 2010
- Sazcast Episode 30 – Launching & Building a community using the social web with Dave Peckens & Matt Eder from MichiganDads.com SAZBEAN | FRIDAY, JUNE 25, 2010
- Social Media ROI SAZBEAN | FRIDAY, JUNE 18, 2010
- Michigan Emerging Conference – Opportunities for Business in Michigan SAZBEAN | THURSDAY, NOVEMBER 18, 2010
- Predictions for 2011 & Scorecard for 2010 SAZBEAN | WEDNESDAY, JANUARY 5, 2011
- Want a Sale? Make the Next Step Obvious SAZBEAN | WEDNESDAY, JUNE 9, 2010
- Impact of Measuring the Wrong Metrics in Social Media SAZBEAN | FRIDAY, DECEMBER 17, 2010
- Increase Sales by Improving Customer Touchpoints SAZBEAN | TUESDAY, NOVEMBER 30, 2010
- Social Media for Search Engine Optimization SAZBEAN | THURSDAY, NOVEMBER 4, 2010
- Networking on Steroids SAZBEAN | WEDNESDAY, OCTOBER 27, 2010
- Connecting Communities at #140conf #detroit SAZBEAN | THURSDAY, OCTOBER 21, 2010
- 4 Simple Ways to Generate Blog Topics SAZBEAN | WEDNESDAY, OCTOBER 20, 2010
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