Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.
Best of 2010 – Increase Sales by Improving Customer Touchpoints
DECEMBER 30, 2010
We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ).
Best of 2010 – How-To: Setup Social Media Monitoring in HootSuite
DECEMBER 28, 2010
2010 in Review! original on social media monitoring posted September 13, 2010) A vitally important part of achieving success with social media is responding when someone does reach out to you. We’re posting the best articles of the year to help you get 2011 off to the right start! Choose the Twitter profile and click the “+ Add Stream button. How do you monitor Twitter?
How Twitter Grew From a Microblog Into a Business Tool
OCTOBER 29, 2013
The application enhanced when the company rolled out improved image and video sharing features in 2010 as part of a “New Twitter” makeover, as Kissmetrics highlights. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. In 2001, AOL and IBM began testing a protocol to let Instant Messenger and Sametime users communicate.
Pricing Based on Customer Expectations
MAY 26, 2010
Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price vs. Quality.
8 Ways to Increase Social Media Interaction
SEPTEMBER 2, 2010
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks.
17 Reasons Why No One is Following You on Twitter
DECEMBER 2, 2010
As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Do some of the topics in your bio conflict?
6 Consequences of NOT Using Social Media
OCTOBER 28, 2010
I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Lost opportunities to interact — Your customers (or potential customers) are online.
Social Media is Not a Magic Wand
JULY 9, 2010
Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Time vs. Money. Social media, or the social web, does allow just about anyone to connect and have conversations on a scale that has never before been possible. Social media is relatively cheap in terms of money investment. Patience. Engagement. Thoughts?
Best of 2010 – Understanding Facebook Page Insights
DECEMBER 20, 2010
original on Facebook page insights posted February 26, 2010). The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?
How Much Does Each New Customer Cost?
NOVEMBER 9, 2010
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per Acquisition (CPA). Cost per Acquisition (CPA) is a measure of how much is spent to get a sale (conversion).
Impact of Measuring the Wrong Metrics in Social Media
DECEMBER 17, 2010
You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy? What do you think?
Best of 2010 – Consumer Preferences Can Put You Out of Business
DECEMBER 27, 2010
2010 in Review! original on consumer preferences posted on May 6, 2010) I’ve been in Germany this week studying the European business environment at the WHU. We’re posting the best articles of the year to help you get 2011 off to the right start! In studying Germany in particular, we discussed an interesting insight. They don’t like too many choices.
Why RSS Is Still Important for Your Business
SEPTEMBER 14, 2010
In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.
6 Tips For Building a High Quality Blog Following
JANUARY 3, 2012
In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. News & Notes
Enterprises Opening Up to Social Networking
MARCH 6, 2012
Gartner noted that 50% of large organizations blocked social sites in 2010. The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. By 2014, Gartner expects that number to drop to 30%. “Even in those organizations that block all access to social media, blocks tend not to be complete,” said Andrew Walls, a Gartner analyst, in a statement. For instance, what employees post on social networking sites could constitute a risk to the enterprise.
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing
APRIL 6, 2012
Of course, Vitrue also “studied” the value of a Facebook fan back in 2010 and came back with the much-contested $3.60 a head figure. We’ve previously reported that brands get 46 percent more engagement with Facebook Timeline brand pages, according to Simply Measured’s studyof 15 early adopter brands. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and interactive content engagement skyrocketed 65 percent. You need to run out and post more photos and videos, stat! Right? think I want to believe in Vitrue’s study, though. News & Notes
Best of 2010 – Pricing Based on Customer Expectations
DECEMBER 21, 2010
2010 in Review! original on pricing posted May 26, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price too high, and you’re out of budget.
Using Technology to Write about Technology
JULY 20, 2011
found out about Kickstarter back in May of 2010 via Seth Godin. This is a guest post by Phil Simon , a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). Patient is not one of them. Background.
Predictions for 2011 & Scorecard for 2010
JANUARY 5, 2011
How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… … Scorecard Mobile and local certainly were huge in 2010. What do you think?
Storytelling for Brand Loyalty
NOVEMBER 11, 2010
Check out the Reinvention Summit , a virtual summit Nov 11-22, 2010. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. From the Heart.
History of Social Media [infographic]
NOVEMBER 24, 2010
You may think that social media is a relatively new phenomenon. But social media, in some form, has been with us for quite awhile. Here’s an overview of the history of social media, by Skloog. click on the image to see a larger version on Skloog.) How many of the different types of social media have you used or been apart of?
How P&G Designed Success with the Old Spice Guy Campaign
NOVEMBER 17, 2010
Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation. The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. Old Spice has had a tradition of scent.
Social Media for Search Engine Optimization
NOVEMBER 4, 2010
If you mention the word “SEO to most business people, their ears will perk up. Everyone is concerned about how well their website performs on search engines and are even willing to pay mucho bucks to show up on the first page (but for what keywords?). Social Media has SEO Impact. Search engines have started to incorporate social media into the results. Increase Incoming Links & Traffic.
Real-time Social Media Monitoring with Social Mention
NOVEMBER 3, 2010
Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. lack of response when there’s a problem can be more harmful than the problem. Social Media Search with Options. Down the center are results with the most recent first.
13 Twitter Tips for Increasing Engagement
OCTOBER 18, 2010
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list.
How-To: Setup Monitoring in HootSuite
SEPTEMBER 13, 2010
A vitally important part of achieving success with social media is responding when someone does reach out to you. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen. Here’s how to setup HootSuite to monitor Twitter for mentions, responses and keywords… 1. The Results.
Improve Your Tweets Using HootSuite’s Twitter Stats
JULY 19, 2010
An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you?
Review: Klout for Measuring Twitter Influence
JUNE 28, 2010
Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Their data is used by applications such as Co-Tweet , HootSuite and others. Like Twitalyzer , Klout measures various aspects of Twitter usage and network, but focuses more on how influence and messages are spread via your network. They need to make it really clear that the initial score is just that.
How Businesses Can Increase Word-of-Mouth Recommendations
JUNE 6, 2012
Conducted between January 15th and March 1st of this year, this survey looked at the current state of local consumer purchasing behavior, and compared it against results from 2010. Yesterday, Search Engine Land released the results of the third and final round of BrightLocal’s Local Consumer Review Survey. In other words, how can you turn your customers into word-of-mouth marketers for your local business? Do People Ever Recommend Your Type of Business? According to the survey results, there are simply some types of businesses that customers are more likely to recommend.
What You Need to Know for Your Search Engine Optimization in 2014
JANUARY 10, 2014
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.
Add WordStream’s Advanced Keyword Tools to Your Website for free
JUNE 8, 2010
Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. A list of email addresses from people using the tool on your site is also available with a free WordStream account. Free Keyword Niche Finder. Free Keyword Tool.
Progressive Insurance Corp. Case Study: How Not to Handle A PR Crisis
AUGUST 23, 2012
In 2010, Matt Fisher’s sister, Katie, was killed in an auto accident by a driver who, according to every witness’ report, ran a red light. On August 13, 2012, Matt Fisher posted a blog on tumblr entitled “My Sister Paid Progressive Insurance to Defend Her Killer in Court” which almost immediately went viral and began a firestorm of negative discussion about the insurance company.
Kickstarter No-No’s: How to Avoid Botching Your Kickstarter Campaign
MAY 17, 2012
In 2010, the LunaTik watch became one of the most successful Kickstarter campaigns ever ( [link] ). Imagine if bank loans worked like this: You need $10,000 to launch your graphic design company. You’re low on collateral, so you promise the bank that you’ll give them $10,000 of design work (at your usual rate) once you’re up-and-running. Sound intriguing? About Anita Brady.
The Golden Age of Social Lead Targeting Has Arrived Fully
APRIL 3, 2013
This post I wrote in 2010 about mining Twitter for leads remains one of my most shared posts) But now we’ve moved past the point of crude social lead digging to a much more elegant phase in which prospective clients can be discovered, scored and nurtured using social networks and everyday relationship building tools. In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. But, the big breakthrough in social selling occurred, in my opinion, when tools that mined social data started talking to each other.
Best of 2010 – My Favorite WordPress Plugins
DECEMBER 31, 2010
2010 in Review! original on wordpress plugins posted on August 19, 2010) I’ve been using WordPress for several years now — I’m a big fan. It makes it really easy to run a blog (or website) and it keeps getting better. We’re posting the best articles from the year to help you get 2011 off to the right start! What are your favorite WordPress plugins?
Best of 2010 – The Wrong Way to Social Network
DECEMBER 29, 2010
2010 in Review! original on social networking posted on August 2, 2010) Social networking (using the social web) is about connecting with people — asking questions, having conversations — basically the same things you would do if you were talking in-person. We’re posting the best articles from the year to help you get 2011 off to the right start! Get some feedback.
Best of 2010 – Measurable Effects of Old Spice Viral Campaign
DECEMBER 24, 2010
2010 in Review! original on viral campaign measurement posted on July 15, 2010) Old Spice has turned their “The Man Your Man Could Smell Like ad campaign into a viral sensation by having the “Old Spice guy respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below.
Detroit Bloggers Trailer [video]
NOVEMBER 2, 2010
Originally released at the Detroit #140conf on October 20, 2010. Video produced by Fafoutee Video Productions. Trailer for a one hour documentary on people who blog and love Detroit. Amidst all the negative press about Detroit, there are people who do believe in and are working towards a brighter future.
Considerations for Using Facebook for Business
NOVEMBER 23, 2010
Businesses get really excited about Facebook when they see news like: The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. People are there to post and play and read. They are not looking for products to buy.