Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.
Best of 2010 – Understanding Facebook Page Insights
DECEMBER 20, 2010
original on Facebook page insights posted February 26, 2010). The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?
How Twitter Grew From a Microblog Into a Business Tool
OCTOBER 29, 2013
The application enhanced when the company rolled out improved image and video sharing features in 2010 as part of a “New Twitter” makeover, as Kissmetrics highlights. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday. In 2001, AOL and IBM began testing a protocol to let Instant Messenger and Sametime users communicate.
Best of 2010 – Increase Sales by Improving Customer Touchpoints
DECEMBER 30, 2010
We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ).
Content Strategy for Marketing
Web Content (New Riders Dec 2010), which is a. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. content is critical. Content to.
8 Ways to Increase Social Media Interaction
SEPTEMBER 2, 2010
If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. You may feel like you’re putting a lot of effort into creating great content and no one is responding. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks.
The Most Effective Time to Tweet
OCTOBER 11, 2010
I crunched some numbers on my Twitter account to see what the most effective time is to tweet (at least for me). I took a look at the number of clicks on tweets by what time of day and what day of the week for a 2 month time period (August and September) and then averaged them to remove discrepancies due to the number of tweets. Number of Clicks per Day – by Time of Day. How do you know?
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
DECEMBER 23, 2010
2010 in Review! original on social media monitoring posted September 24, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Enter a topic you want to track and click the “Dashboard it!
Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Keywords. Adwords. Content strategy. If you ask a business owner about concerns they have with their website, keywords and SEO are almost always on the list (unfortunately often taking a backseat to usability and proper marketing – but that’s a topic for another post). Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report.
Predictions for 2011 & Scorecard for 2010
JANUARY 5, 2011
How well did I predict what was going to happen in 2010? First, let’s look back at my predictions for 2010 : Mobile & Local explosion Blurring of lines when it comes to content Video continuing to be viewed more & more online And how did I do with these predictions?… … Scorecard Mobile and local certainly were huge in 2010. What do you think?
How P&G Designed Success with the Old Spice Guy Campaign
NOVEMBER 17, 2010
Proctor & Gamble (P&G) came to the Ross School of Business at the University of Michigan about their recently successful Old Spice guy campaign. These thoughts were gleaned from that presentation. The success of the Old Spice Guy campaign was no fluke. P&G carefully crafted the campaign to reach a specific market segment with an engaging message. Old Spice has had a tradition of scent.
Real-time Social Media Monitoring with Social Mention
NOVEMBER 3, 2010
Keeping up on what’s being said about a company or brand can be difficult with so many different channels. It’s even more challenging when people expect real-time responses via social media to problems and issues. lack of response when there’s a problem can be more harmful than the problem. Social Media Search with Options. Down the center are results with the most recent first.
17 Reasons Why No One is Following You on Twitter
DECEMBER 2, 2010
As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. think these types of mistakes are made by many first-time Twitter users, especially when they try to use Twitter for the same marketing and advertising they do in other channels. Do some of the topics in your bio conflict?
6 Consequences of NOT Using Social Media
OCTOBER 28, 2010
I’ve heard from a lot of business owners who are interested in using social media, but when it comes down to actually doing it, they complain about the time and/or money involved. Yet these same people will make time for other things they deem crucial — networking, advertising, etc. Lost opportunities to interact — Your customers (or potential customers) are online.
Social Media is Your Permanent Record
SEPTEMBER 22, 2010
Sometimes brands forget what they stand for and post things they may regret later. This can happen to corporate, professional or personal brands. Whatever you post on social media becomes part of the public permanent record, even if you delete the post. So, take a minute to think before you post. Available even if Deleted. Every body makes mistakes. Mixing Personal and Professional.
Sazcast Episode 31 – Detroit’s Entrepreneurial growth via the social web with Adrian Pittman
JUNE 30, 2010
Detroit’s Entrepreneurial growth via the social web with Adrian Pittman, Director of Development & Partner with Module. Show notes. Here are the links we discussed in the podcast: Module. Future Midwest. Adrian’s Twitter. Ignite Detroit. TedXDetroit. BrandCamp University. 140Conf Detroit. Subscribe to the Sazcast podcast: Subscribe in iTunes. Subscribe to the feed.
Social Media is Not a Magic Wand
JULY 9, 2010
Social media isn’t some wonderful magic tool that will suddenly increase your sales and make you popular. It takes a lot of work and time. Time vs. Money. Social media, or the social web, does allow just about anyone to connect and have conversations on a scale that has never before been possible. Social media is relatively cheap in terms of money investment. Patience. Engagement. Thoughts?
Storytelling for Brand Loyalty
NOVEMBER 11, 2010
Check out the Reinvention Summit , a virtual summit Nov 11-22, 2010. Think about the really successful brands. Apple. Coca-Cola. Harley Davidson. These brands are more than a set of products or a marketing campaign. They connect with customers on an emotional level because they’ve been weaving a compelling story. People want to be apart of those stories. From the Heart.
Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
JUNE 17, 2010
Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. What you should be doing online to make yourself more findable by recruiters and how recruiters are using social media to find talent.
How-to: Use Netvibes for Social Media Monitoring
SEPTEMBER 24, 2010
Keeping track of everything that’s going on can be a challenge — especially with social media which moves at the speed of light. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Plus, it’s super easy to set up and also offers customization options if the default isn’t quite what you want. button. Check out the News tab.
How Much Does Each New Customer Cost?
NOVEMBER 9, 2010
How much does each new customer cost your business? Businesses love to dump money into Google AdWords campaigns, but then they ignore what the results are telling them. A lot of companies are spending more on a acquiring a new customer than that customer is giving them in return. Cost per Acquisition (CPA). Cost per Acquisition (CPA) is a measure of how much is spent to get a sale (conversion).
Impact of Measuring the Wrong Metrics in Social Media
DECEMBER 17, 2010
You’ve got your social media strategy and tactics in place. You’re measuring everything you can: tweets, retweets, followers, friends, shares, visits, bounce rate, etc. But what do all these numbers tell you about how successful your strategy and tactics are? What if you’re measuring the wrong things? What’s the impact to your social media strategy? What do you think?
Best of 2010 – Consumer Preferences Can Put You Out of Business
DECEMBER 27, 2010
2010 in Review! original on consumer preferences posted on May 6, 2010) I’ve been in Germany this week studying the European business environment at the WHU. We’re posting the best articles of the year to help you get 2011 off to the right start! In studying Germany in particular, we discussed an interesting insight. They don’t like too many choices.
Why RSS Is Still Important for Your Business
SEPTEMBER 14, 2010
In case you missed it, there’s been some talk lately about whether or not RSS is dead. You may be wondering exactly what RSS is — RSS stands for Really Simply Syndication (sometimes just called a feed) and it’s a method for one website to send out it’s content in a way that other websites and programs can easily read. Search Engines. Social Networks. Monitoring. Yup, RSS feeds.
6 Tips For Building a High Quality Blog Following
JANUARY 3, 2012
In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. News & Notes
Enterprises Opening Up to Social Networking
MARCH 6, 2012
Gartner noted that 50% of large organizations blocked social sites in 2010. The number of large companies that block employees from accessing social media sites from the workplace is dropping, according to a report released Monday from industry analyst firm Gartner. By 2014, Gartner expects that number to drop to 30%. “Even in those organizations that block all access to social media, blocks tend not to be complete,” said Andrew Walls, a Gartner analyst, in a statement. For instance, what employees post on social networking sites could constitute a risk to the enterprise.
What You Need to Know for Your Search Engine Optimization in 2014
JANUARY 10, 2014
English: Google Logo officially released on May 2010 (Photo credit: Wikipedia) Google is constantly tweaking their search algorithms — mostly to provide the most accurate results to users and to protect against gaming their system. In order to continue to rank well for important search terms, websites need to monitor Google’s changes and respond as necessary.
Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing
APRIL 6, 2012
Of course, Vitrue also “studied” the value of a Facebook fan back in 2010 and came back with the much-contested $3.60 a head figure. We’ve previously reported that brands get 46 percent more engagement with Facebook Timeline brand pages, according to Simply Measured’s studyof 15 early adopter brands. Actually, fan engagement increased 14 percent; content engagement was up 46 percent; and interactive content engagement skyrocketed 65 percent. You need to run out and post more photos and videos, stat! Right? think I want to believe in Vitrue’s study, though. News & Notes
Best of 2010 – Pricing Based on Customer Expectations
DECEMBER 21, 2010
2010 in Review! original on pricing posted May 26, 2010). We’re posting the best articles from the year to help you get 2011 off to the right start! Pricing, when done properly, is one of the most difficult tasks any business faces. Yet it is usually only given a perfunctory once-over. Customers have a range in mind that they’re willing to pay, but if you ask them, cheaper is always better. Ask a customer what they paid for something after the fact, and they’ll probably have a hard time remembering exactly. Price too high, and you’re out of budget.
13 Twitter Tips for Increasing Engagement
OCTOBER 18, 2010
A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. They set up their Twitter account, tweet a few times and wonder why no one responds. While tweets are public unless you protect them, they probably won’t be seen by anyone unless they’re following you, they do a search for something you mention or you’re on a list.
Using Technology to Write about Technology
JULY 20, 2011
found out about Kickstarter back in May of 2010 via Seth Godin. This is a guest post by Phil Simon , a technology expert, speaker and consultant, who has used social media and networking to fund and publish a successful book. He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). Patient is not one of them. Background.
14 Basic Blog Measurements
OCTOBER 25, 2010
Once you’ve started blogging, you want to know how you’re doing, especially if you haven’t had much interaction (yet). Starting to blog can be frustrating since there’s not much feedback right away. Like other marketing efforts, blogging will be more successful if you measure results to see what’s working (and what’s not). The longer, the better. Do you blog?
Improve Your Tweets Using HootSuite’s Twitter Stats
JULY 19, 2010
An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. Using Twitter to have conversations and provide useful information to your intended audience can be a valuable part of your online strategy. But how do you know what your audience likes or dislikes? Daily Clicks. Clicks By Region & Top Referrers. How about you?
Kickstarter No-No’s: How to Avoid Botching Your Kickstarter Campaign
MAY 17, 2012
In 2010, the LunaTik watch became one of the most successful Kickstarter campaigns ever ( [link] ). Imagine if bank loans worked like this: You need $10,000 to launch your graphic design company. You’re low on collateral, so you promise the bank that you’ll give them $10,000 of design work (at your usual rate) once you’re up-and-running. Sound intriguing? About Anita Brady.
The Importance of Blog Images to Social Sharing
DECEMBER 14, 2010
Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Posts with images are much more likely to stand out in the news feed where people are likely to read your content. The simple act like adding images into your blog posts can really make a difference! image by Duncan Harris ).
Sazcast Episode 27 – eCommerce & Social Media with Joe Minock from Adrenaline Commerce
JUNE 3, 2010
Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). eCommerce and social media with guest Joe Minock from Adrenaline Commerce. Ways eCommerce sites can use social media to engage their customers & amplify their brand. Examples of success in using social media to promote an online store. Show notes. Zappos.