Savvy B2B Marketing

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8 Ways to Make Your Content More Like Personal Conversations

Savvy B2B Marketing

Dan is one of SLMA’s Top 50 most influential people since 2010. We're pleased to present this guest post by Dan McDade of PointClear. Read on to hear Dan's suggestions for creative ways to infuse your content with conversational elements. In an ideal marketing and sales world, we’d all enjoy the opportunity to talk in person with each and every prospect. Understanding.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

B2B Content Marketing: 2010 Benchmarks, Budgets and Trends represents the largest, most comprehensive survey about content marketing in the business-to-business (B2B) space to date. We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Since content marketing is such a significant – and growing – budget line item, the need to prove ROI is high.

How to Engage Hyperactive Tech Buyers: Insights from TechTarget

Savvy B2B Marketing

In my last post , I summarized key findings of the newest research from TechTarget: A Profile of TechTarget’s Hyper-active IT Researchers. Here Marilou Barsam, Senior Vice President of Client and Corporate Marketing for TechTarget, shares further insights from TechTarget’s interviews with the participants in the survey. It all comes down to nurturing and closed-loop marketing.

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

Five of the ten most-visited posts on the Webbiquity blog over the last 30 days included numbers in the title, chief among them 55 (of the) Best Social Media Tips, Tactics and Tools of 2010. 2. trillion in 2010, equivalent to 1/9 th of GDP.” Read on for his thoughts on the power of using numbers in your writing. newspapers, and heaven forbid—books! Numbers get attention.

Make the Short List by Connecting with Content

Savvy B2B Marketing

While more respondents segment based on the profile of the decision maker than in years past (57% in 2011 versus 49% in 2010), only 39% of respondents align content with the buying cycle (or sales funnel) stages. With content marketing gaining in mindshare and importance, it’s valuable to keep pace with developments in this area. Goals and measurement. Budgets and production.

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4 Secrets of Socially Shareable Content

Savvy B2B Marketing

You're down with social. You've got yourself a blog, a Twitter account, and even a Facebook page. You understand that none of this works unless you're also down with content marketing, and you work hard to create excellent content so you have something to blog/tweet/Facebook about. But, something's missing. It's enough to break your heart. What went wrong? Social is all about self-expression.

Savvy Week in Review: February 3

Savvy B2B Marketing

Best Content Marketing Guides, Tips and Tactics of 2010 by @TomPick A terrific roundup of resources for anyone investing in content marketing. With much of the country buried under feet of snow and suffering from chronic school cancellations, many of us are headed for the winter doldrums. It shouldn't come as any surprise - it is February after all. Go ahead and shirk your shoveling duties.

The Dos and Don'ts of B2B Content Reuse

Savvy B2B Marketing

One trend in B2B marketing is repurposing content. For instance, you can make your eBook into a podcast, a series of blog posts, an article, etc. Content reuse is a great idea because effective content is time-consuming to produce, and you want to extend its reach as much as possible. some people prefer tex while others prefer audio or video). again and again. That's not going to be very compellig.

Savvy Speaks: Web Copy Turnoffs

Savvy B2B Marketing

With good reason, many feel a website is the hub of a company's presence. Yet some sites do their company a disservice, especially when the copy on them makes prospects and customers cringe or click away. Here are our top pet peeves when it comes to web copy -- and suggestions for how to get visitors smiling and coming back for more! Jamie The biggest turn off for me is copy that talks at me instead of to me. This type of offense comes in two flavors which, in the worst cases, are combined into a one-two punch that leaves any chance of making a connection KO'd on the mat: 1. Big mistake.

Is Less Content Better? 5 Steps to Simplify B2B Marketing Content

Savvy B2B Marketing

Over the holidays, I was on a cleaning rampage. organized my basement and in the process, I got rid of boxes of books, and a minivan full of miscellany. It felt great! Similarly, I think it's a good idea to occasionally "clean house" with your B2B content. What needs to be updated and/or repurposed? What is no longer needed? Why is this necessary? What do you think? Got Content?

78 Questions to Ask Before Launching a Blog

Savvy B2B Marketing

So, you've decided to launch a blog for your business. Congratulations! Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come. It's not exactly the same as giving birth, but it's not that different either. Grab a cup of coffee and a notepad. Got it? SITE BUILD: Finally!

Kickass Webinar Content in 3 Steps

Savvy B2B Marketing

" Last week, I had the pleasure of co-presenting with fellow Savvy Sister, Heather, at the 2010 iConnect conference sponsored by iLinc. "Sure," you say, "I know that delivering valuable, informative, and engaging content is an excellent way to earn trust, increase credibility, and generate interest in my products and services. but, HOW DO I DO THAT?" Use visuals.

Savvy Speaks: Holiday Gift Ideas for B2B Marketers

Savvy B2B Marketing

Doing some last-minute shopping for the B2B marketer in your life? Or, maybe you've been a good little B2B marketer yourself and are looking for a little something-something to put in your own stocking? Either way, the Savvy Sisters have some gift suggestions that will make any B2B marketer smile a happy holidays smile. Thanks again for a great year. It's been an absolute pleasure "talking shop" with you each week. We're signing off to enjoy the holidays with our families, but look forward to seeing you on the other side in 2011. All the best! Heather. Michele. Jamie. Stephanie. Not convinced?

Savvy Toolkit - When It Comes to Content our Appetite is Insatiable

Savvy B2B Marketing

No doubt the portablility of content that can be consumed on your phone, tablet PC, etc is making us more efficient at consumption but based on the recent infographic from our friends at BaseOne's Beyond blog consumption is up in pretty much every media catagory from 2010 to 2011. The even print gets a boost from 37 to 48%.

A Question for B2B Marketers: Are You Focusing on What Needs to Be Fixed First?

Savvy B2B Marketing

Last weekend I reading The Happiness Project by Gretchen Rubin Although I'm not yet finished with the book, it has lots of good gems in it. This one passage keeps coming back to me, though: "A workaholic friend of mine bought a fancy new tennis racquet because he wants to play more tennis, but he still hasn't used it. It can be tough to know what to focus on. Where should I put my energy?

Savvy Speaks: Did You Hear the One About the.?

Savvy B2B Marketing

The videos -- and the related social-media campaign -- resulted in an award from BtoB Magazine in 2010. Tim Washer recently posted an article in Chief Content Officer Magazine about humanizing B2B content. That got us thinking. Is it OK to use humor in B2B marketing communications? And if so, are there any rules or does that just take the fun out of it? Jamie. Do it, but only if you can do it right. while back, I published a post titled WTF, B2B? Lighten Up Already! In it, I wrote about seven high profile brands and how they used humor in their B2B campaigns. They can relate to it.

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Do You Have Any Idea Who You're Talking To?

Savvy B2B Marketing

It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. Yet my unscientific polls show that a fair number of B2B marketers haven't undertaken the exercise of developing buyer personas. So here are words of wisdom from those who have done the dirty work. But Do You?

The Devil in the Details - how too much can trip your sales message up

Savvy B2B Marketing

There is a current ad on TV that is driving my son and me absolutely crazy. don't remember what the ad is for (and that's a problem but we'll talk about that later) I just know what happens. Or at least I try to figure out what happens. But it doesn't make sense. The scene opens up with a car that been in an accident on a clearly isolated mountainous road. Did the car swerve to avoid the deer?

Save Time & Stress – Blog Editorial Calendar Template

Savvy B2B Marketing

Blogging is hard work. You must consistently create and publish great content. Today's post is about saving yourself time and stress by implementing a simple editorial calendar. Sure, it's going to require a little work up front, but - trust me - you'll thank me once you're up and running. The Editorial Calendar - what is it? How do I create one? Sweet. Painful. Tragic. Unnecessary. Panic sets in.

9 Reasons Why White Papers Still Matter

Savvy B2B Marketing

Paul Dunay of Avaya recently wrote a provocative post that fired up lots of folks. In Is The White Paper Dead for B2B Marketing? Paul summed up a conversation he had with the Bloom Group, which is telling its clients to stop producing white papers. Paul goes on to propose microsites and eBooks as alternatives to white papers. Eccolo Media 2009 B2B Technology Collateral Survey Report 3.

Five Lessons for B2B Marketers from Old Spice

Savvy B2B Marketing

We're pleased to present this guest post by Erika Kerekes of Business.com. Read on for her suggestions about how B2B marketers can make the most of social media campaigns. Unless you had a media-free summer, you probably heard about Old Spice’s extremely successful social media video campaign. My answer: YES. Now you know something about me.) The real answer: Depends on who the customers are.

Savvy Speaks: What Makes a GREAT Case Study?

Savvy B2B Marketing

Ah, the case study. short, sweet and to-the-point story with a happily ever after ending that is sure to have clients clamoring for your solution. As great as these tools are, there are of course a wide range of styles, approaches and – ahem – quality when it comes to the B2B marketing case study. This week the Savvy Sisters decided to get together and share our tips for what makes a case study great. Kate Make it automatic Sometimes big wins go by so fast you don’t get a chance to get it in writing before the next opportunity comes along. Be conversational.

A Platform for Syndicating B2B Content to Partners

Savvy B2B Marketing

I've written before about white-paper syndication options for B2B marketers. Here Patrick van Boom – Director of Worldwide Sales and Marketing with TIE KINETIX – and I discuss a syndication option that enables B2B marketers to easily distribute content to their partners. 1. What prompted you to develop a syndication platform geared for the B2B supply chain? Or we can do it for them.

How to Write Sticky Web Copy for your Home Page

Savvy B2B Marketing

So you’re creating a B2B website. What’s the most important thing to keep in mind? That’s right – the first impression you make on your visitors when they reach your home page. Of course design is the very first thing your potential customer will take in, so make sure it’s clean, professional, and standard to your industry. Be concrete, descriptive, and specific.

Savvy Toolkit: Be the First to Get Results from B2B Research

Savvy B2B Marketing

Last year's results were groundbreaking and published in the 2010 B2B Content Marketing Benchmarks, Budgets and Trends. If you are a B2B marketer, we'd love your help - and it won't take more than 10 minutes. Please take this short survey from the Content Marketing Institute and MarketingProfs to let us know how you are using content in B2B marketing. By completing this survey , you'll get the results first. We can't wait to see what the survey reveals this year. Thanks so much for your time

Proud Mary, Kodak and Your Brand - A Cautionary Tale

Savvy B2B Marketing

You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go. As a marketing manager, you should fight like hell to see that the former happens and fight like hell to see that the latter does not. (At least, not on your watch.). Proud Mary. It turns out that Fogerty had some issues around that. Kodak. Their U.S.

Inspired by Sesame Street: 10 Ways B2B Marketers Can Improve Their Websites

Savvy B2B Marketing

The other week, I was reading this great post by Mark Schaefer called Stop boring me with your blogs. One of his (several useful) suggestions is to "Do some reading outside of your field. Look for differing styles and subjects you can incorporate into your themes." This site is about as far as you can get from B2B, but it has such great applications for content marketers. Handy, huh?

Four Ways to Get More Bang for Your Buck from Your Webinar

Savvy B2B Marketing

It's one thing to talk about how to execute great B2B marketing, but it is another thing to see it in action. If you are looking for a great example, I have one for you. recently attended the webinar "B2B Blogging Basics, Best Practices. and Blunders" from MLT Creative featuring Mark Schaefer. Billy Mitchell and the team at MLT Creative did a fantastic job with the event. Brilliant idea!

B2B Marketers: Are Your Glasses Half Empty or Half Full?

Savvy B2B Marketing

Lots of marketers seem overwhelmed by everything that now falls under their purview. Organizations are adopting marketing automation and inbound marketing software at dizzying rates. Participation in online communities and in an array of social media channels is flourishing. Mobile marketing has been added to the mix. Companies are augmenting trade shows with virtual events and webinars. Tweet.

How Tech Buyers Consume Content: New Findings from TechTarget

Savvy B2B Marketing

In October, TechTarget released A Profile of TechTarget’s Hyper-active IT Researchers , a report providing insight into the media consumption habits of the media publisher’s most active users. These users are the folks conducting research about technology products and services they might purchase. TechTarget followed up with select interviews of a subset of the respondents.

How to Create Remarkable B2B Content

Savvy B2B Marketing

With so much content online, it's getting harder to attract attention. Ideally you want to provide content that your readers find so valuable they talk about it and pass it along. If you're able to produce something entertaining, like this humorous video from Kadient or this witty interactive quiz from Marketo, great. But if not, don't worry. Here are some ideas to get your started.

Getting Back to the Roots of Buyer Personas: Interview with Tony Zambito of Goal Centric

Savvy B2B Marketing

Tony Zambito is the founder, president and CEO of Goal Centric , a strategy consulting organization with a focus in buyer insight and buyer persona development. Tony and his partner, Angela Quail, originated the development of buyer personas in 2002 based on their work with Alan Cooper, who is largely credited with the origins of user personas for the design of digital products. " A.

A 7-Step Plan for Getting Started with Content Marketing

Savvy B2B Marketing

A few years ago, my husband and I were preparing for our daughter's arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home. Not only were we prepping the nursery, but we also started thinking about everything from childproofing the house to saving for her college education. It was positively overwhelming! Where do you start?

One Tech Marketer’s Approach to Lead Nurturing: Interview with Pete Marino of D-Link Networks

Savvy B2B Marketing

In October 2010, TechTarget hosted the Online ROI Summit focused on helping tech marketers understand how to identify, nurture, and convert prospects. As part of the session on The Role of Nurturing in the Lead Gen Campaign , Pete Marino – Senior Marketing Manager with D-Link Systems – presented his company’s approach to lead nurturing. We do that to build trust.