| | | Sales Lead Insights | |  2010 | 31 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS JUNE 9, 2010 Managing B2B Leads for Sales Success – 30 minute webinar on June 10 at 11:00 am PST June 10, 2010 | Time: 11am PST | Length: 30 min. Drive revenue for your organization by fully leveraging your B2B marketing and sales teams. Join us for my conversation with Gord Hotchkiss (author of The BuyerSphere Project ) on the current realities of B2B demand generation. B2B Leads for Sales Success. Register here. In this special live, 30-minute webinar, we will address questions that are top of mind: How has technology, e.g. marketing automation, changed the way marketing and sales work together? What role does search marketing play in qualifying leads? What will lead gen. | SALES LEAD INSIGHTS MARCH 8, 2010 B2B Marketing Automation: Here’s My Definition How’s this for a definition of B2B marketing automation? The use of technology to generate, nurture, score and qualify leads, and drive sales, using customized, multi-touch marketing communications tailored for each contact’s profile, level of interest, behavior or place in the buying process. Unfortunately it’s a mouthful, isn’t it? What do you think? Do you have a better definition of marketing automation? Do you see other benefits that marketing automation delivers? | | | | | |
| SALES LEAD INSIGHTS MARCH 3, 2010 Are inbound leads really leads? I believe the majority are not. believe that if studies like HubSpot’s The State of Inbound Marketing 2010 , instead of categorizing all inbound inquiries or responses as “leads,&# rather talked about a lower cost per “prospect&# from inbound than from outbound marketing, the results would be a more accurate reflection of reality. I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.&#. Until then I believe they are really just “suspects.&#. | SALES LEAD INSIGHTS NOVEMBER 17, 2010 B2B marketers: Please don’t believe everything you read. One of my favorite marketing magazines, BtoB , featured an article in its November 8, 2010 edition which posed some questions to Brian Halligan, CEO of marketing software company HubSpot. One of the questions was "How can b2b marketers improve their lead-nurturing efforts?" " Brian's answer was, "B2b companies are way too obsessed with the middle of their funnels—[i.e.,] what do I do once I get a lead?—and —and not nearly interested enough in how the heck do I get more leads in the first place. " In my opinion Brain couldn't be more wrong. | SALES LEAD INSIGHTS JANUARY 29, 2010 The Top 10 Silly Marketing Mistakes B2B Marketers Make: Your Input Wanted (and Rewarded)! We will accept your submissions through February 12, 2010 at midnight EST/GMT-5. We can’t promise to make you famous, but if you share your top 10 list of silly mistakes that B2B marketers make, we’ll include you in our upcoming e-book. My good friend, fellow blogger and B2B marcom consultant Dianna Huff and I are putting together an e-book on the top 10 silly B2B marketing mistakes — and we want you to be part of it! Here’s how: Use our special survey link to tell us what you think are the top 10 B2B marketing mistakes that others make. | SALES LEAD INSIGHTS FEBRUARY 10, 2010 Increasing B2B Lead Management ROI: 4 Key Performance Indicators Although the findings are not news to me or my clients, a recent research study about increasing B2B sales lead management ROI is worth mentioning. Because it validates some of what I’ve been recommending to my clients for years. The Forrester research study and white paper about sales lead management , commissioned by Silverpop , reports that when it comes to increasing the ROI from B2B sales lead management, there are four key performance indicators (KPIs) that pay off in more qualified leads and sales. Lead scoring. Content. Nurture early-stage buyers. | | | | | | | |
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SALES LEAD INSIGHTS | FRIDAY, JANUARY 15, 2010 B2B Ads From the Past
I always find it interesting to take a look at the work done by our predecessors in B2B marketing. In post in Jackie West’s UK Industrial Marketing Blog , she mentions Richard Stone’s Insights into PR and Online Marketing blog post where he links to The Vintage Ad Browser. Simply click on one of the categories in the Vintage Ad Browser, or type something into the search window and you will get to see some of the advertising work done by those B2B marketers that came before us in what then was called “industrial advertising.&#. don’t know your company. MORE >> -
SALES LEAD INSIGHTS | MONDAY, DECEMBER 6, 2010  2010’s 50 Most Influential People in Sales Lead Management: Winners announced
The Sales Lead Management Association just announced the results of the voting for the Most Influential People in Sales Lead Management in 2010. Here's the list of 50 Most Influential People in Sales Lead Management in 2010. am grateful to all of you who voted me to the top of the list for 2010! James W. Obermayer, CEO and executive director of the Sales Lead Management Association said, "The winning 50 men and women are creators of wealth and the voters have recognized their contributions in this increasingly important field of managing sales leads." Thank you! MORE >> -
SALES LEAD INSIGHTS | SUNDAY, JANUARY 16, 2011  Near Boston or New York City? Get up to speed on BtoB marketing automation on your way to work
January 26, 2010 - Boston/Waltham. January 26, 2010 - Boston/Waltham. To quickly get up to speed on BtoB marketing automation and the benefits it may bring your company—and to learn about some fast, easy and affordable ways to put it to work—please join us for this Executive Breakfast Briefing: What BtoB marketing Automation is all about, and why you should care. 00 am to 10:00 am. Westin Waltham Boston. Exit 27A off Interstate 95/Route 128). Learn more or register here. Can’t make it? Be notified about future events. January 27, 2011 - New York City. 00 to 10:00 am. MORE >> -
SALES LEAD INSIGHTS | SATURDAY, OCTOBER 30, 2010 Top 10 trends in B2B lead generation and how to take full advantage of them
Join me and your fellow B2B marketers at the Northern California Business Marketing Assocation's Sales Lead Roundtable on Wednesday, November 3rd in Palo Alto, CA at 8:30 am. I'm honored to be the guest speaker. My presentation is about The top 10 trends in B2B lead generation, and how to take full advantage of them. Date: Wednesday, November 3, 2020. Time: 8:30 to 10:30 am. Location: Scott's Seafood of Palo Alto. Use this link for more information or to register: [link]. P.P.S. I'll also be speaking that same afternoon in San Francisco at the. MORE >> -
SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010 What B2B marketing automation is all about, and why you should care: An Executive Breakfast Briefing near Boston on June 29, 2010
Interested in learning more about B2B marketing automation and how it may benefit your company? Then do not miss this complimentary, 90-minute breakfast briefing designed specifically for senior corporate, sales and marketing executives at a mid-size to large companies, or at a fast-growing, venture-funded small companies; executives who are looking for ways to cost-effectively and efficiently boost sales. What B2B marketing automation is all about, and why you should care. Presented by AcquireB2B, a division of Mac McIntosh, Inc. Date: June 29th. Time: 8:30 am to 10:00 am. increase their ROI. MORE >>
- Responsible for B2B marketing or lead generation? Be my guest at B2B University in Boston on May 18th SALES LEAD INSIGHTS | FRIDAY, APRIL 16, 2010
- Webinar Leads Demystified: Free webinar on April 28, 2010 at 2:00 pm EDT SALES LEAD INSIGHTS | TUESDAY, APRIL 13, 2010
- B2B Marketing University 2010 Kicks Off March 3rd in Washington DC SALES LEAD INSIGHTS | MONDAY, FEBRUARY 8, 2010
- Sales and Marketing Integration: An Interview with Elizabeth Vanneste, CMO of Miller Heiman SALES LEAD INSIGHTS | MONDAY, JUNE 21, 2010
- B2B e-newsletters: Three bits of advice SALES LEAD INSIGHTS | TUESDAY, FEBRUARY 23, 2010
- Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo SALES LEAD INSIGHTS | THURSDAY, MAY 12, 2011
- Get up to speed on B2B marketing automation in an hour for free SALES LEAD INSIGHTS | MONDAY, DECEMBER 6, 2010
- B2B Marketing University: See you in Palo Alto on April 7th… SALES LEAD INSIGHTS | WEDNESDAY, MARCH 24, 2010
- B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010 SALES LEAD INSIGHTS | TUESDAY, JANUARY 5, 2010
- Be my guest at B2B Marketing University in Dallas on June 23, 2010 SALES LEAD INSIGHTS | THURSDAY, JUNE 10, 2010
- B2B Marketing University: 3/3 in DC and 4/7 in Palo Alto SALES LEAD INSIGHTS | MONDAY, MARCH 1, 2010
- Mac McIntosh Announces our New Division for Implementing Lead Generation: AcquireB2B SALES LEAD INSIGHTS | SATURDAY, JUNE 19, 2010
- Business Marketing Association Renames its Marketing Awards Competition the B2s SALES LEAD INSIGHTS | THURSDAY, FEBRUARY 25, 2010
- Planning B2B Lead Generation for 2010? Attend this Webcast on January 27th SALES LEAD INSIGHTS | MONDAY, DECEMBER 21, 2009
- The top 50 in sales lead management: Who do you pick to be on the list? SALES LEAD INSIGHTS | MONDAY, NOVEMBER 29, 2010
- Revamping Your Website? Questions to Ask and The Answers You Need SALES LEAD INSIGHTS | TUESDAY, APRIL 27, 2010
- The B2B Lead Generation Benchmark Study Report: Useful data and advice SALES LEAD INSIGHTS | THURSDAY, AUGUST 27, 2009
- B2B product marketing professionals: This might interest you SALES LEAD INSIGHTS | WEDNESDAY, NOVEMBER 17, 2010
- Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today SALES LEAD INSIGHTS | FRIDAY, FEBRUARY 12, 2010
- Advanced B2B Sales Lead Management Strategies: A Webinar for CMOs on What is Really Working Today SALES LEAD INSIGHTS | FRIDAY, FEBRUARY 12, 2010
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