2010 - B2B Marketing Zone

PWB MARKETING BLOG AUGUST 24, 2011 Five Awesome B2B Social Media Statistics Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: MarketingSherpa, October 2010. Source: White Horse, March 2010. Source: BtoB Magazine, July 2010. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. We set out to find the top five B2B social media statistics. MORE >>	PWB MARKETING BLOG SEPTEMBER 7, 2011 Three Stats Prove B2B Social Media Set To Explode [Charts] According to a 2010 survey by White Horse , 86% of B2B companies are investing in some form of social media. 2010 eMarketer survey found budgets allocated to B2B social media marketing is nearly on par with B2C, except in the lagging B2B products category. Social media has reached prime time. Did you know more searches are done on YouTube than Yahoo? MORE >>	RECENT POSTS SEPTEMBER 7, 2011 \| PWB MARKETING BLOG Three Stats Prove B2B Social Media Set To Explode [Charts] AUGUST 26, 2011 \| PWB MARKETING BLOG Key to Creating B2B Social Content That Engage Audiences AUGUST 24, 2011 \| PWB MARKETING BLOG Five Awesome B2B Social Media Statistics AUGUST 17, 2011 \| PWB MARKETING BLOG Can Your Customers Find Your B2B Industrial Company Online? DECEMBER 13, 2010 \| PWB MARKETING BLOG Power(less) Point
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PWB MARKETING BLOG AUGUST 26, 2011 Key to Creating B2B Social Content That Engage Audiences Research says the number one way B2B companies distribute their content is via social media channels (Source: B2B Content Marketing 2010: Small Business Report. Probably the number one thing that keeps social media managers up at night is thinking about how to create content that engages audiences and gets people to interact. How do you get Facebook fans and Twitter followers excited and look forward to what you have to say? How do you get people to share your content, leave comments on your business blog, and get busy executives to interact with you? Marketers are now publishers. MORE >>	PWB MARKETING BLOG AUGUST 17, 2011 Can Your Customers Find Your B2B Industrial Company Online? Source: White Horse, March 2010. Source: Hubspot, State of Inbound Marketing Lead Generation Report, 2010. Source: MarketingSherpa, October 2010. Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? It better; if not, you have an SEO problem. But don’t stop there. Check the rest of the search results. MORE >>	PWB MARKETING BLOG DECEMBER 13, 2010 Power(less) Point I sat through not one, but TWO genuinely awful presentations from good companies with solid products this week. This was a good reminder of a blog topic – effective use of PowerPoint. As a former college speech instructor, I would remind you that PowerPoint is a tool, it isn’t your presentation. good presentation tells a story, has a structure, and is SUPPORTED by a presentation tool like PowerPoint. Bad structure = bad presentation. The world’s best PowerPoint can’t make up for a poorly constructed presentation structure. Maximum. People like pictures. Be Brief. MORE >>
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