PR Meets Marketing

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PRMM Interview – Bob Etheridge Grows Conference via LinkedIn

PR Meets Marketing

I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference

Summary of Virtual Event Case Studies 2009-2010

PR Meets Marketing

I recently completed a webinar with MPI on “Dispelling the 5 Myths of Going Virtual.&#   One of the questions asked was if I could provide a list of relevant case

Five Ways to Get Hung Up On

PR Meets Marketing

by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information. To date, I have not received any info and each time, the person tries to engage me in a long phone conversation. Remember the first don’t? Sorry – my time, my money.

PRMM Interview Part 2: Dannette Veale of Cisco on Mobility

PR Meets Marketing

Last week, I spoke with Dannette Veale of Cisco regarding how Cisco is leverainge virtual and new technologies for their events and conferences. This week, Dannette shares her predictions for

Content Strategy for Marketing

Web Content (New Riders Dec 2010), which is a. Content. Strategy for. Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. right content in the right place at the right time. Content as an afterthought or. even as a one-time campaign no longer works. Today, marketing is digital, so. content is critical. Content to.

2011 Virtual Event Predictions

PR Meets Marketing

A few weeks ago, Dennis Shiao of It’s All Virtual queried me on my top predictions for virtual events in 2011. And then this same question appeared on Focus, a

PRMM Interview – Scott Kellner of 6Connex on Virtual Events

PR Meets Marketing

Every Friday, I try to interview an industry expert to provide insight on their industry. This week on PRMM Interview, I interview Scott Kellner, CMO of 6Connex, regarding what the

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PRMM Interview – Mike Westcott of INXPO on Virtual Business

PR Meets Marketing

 As I believe virtual events will (if not already) become a more integral part of a company’s communications strategy, I will reach out to vendors and practitioners in the industry to

PRMM Interview – Ken Molay of Webinar Success

PR Meets Marketing

Webinars has become an important toll for marketers. asked Ken Molay, president and founder of Webinar Success, to share his thoughts on the evolution of webinars, how marketers can

Guest Post – Go Virtual for your Next Press Event

PR Meets Marketing

It will be exciting to see the new and innovative formats that marketers, publishers, event managers and business owners develop in 2010 and beyond.   I asked my former colleague, Dennis Shiao, to share his insights on how virtual events can augment PR and marketing. Briefly, Briefly, Dennis is an evangelist, strategist and practitioner of virtual events. Invite Customers and Prospects.

Crisis Communication – San Bruno Fire

PR Meets Marketing

via flickr by achesonblog. At approximately 6:15 pm, we now know a huge gas explosion occured in San Bruno.  First, First, please take a moment to send positive thoughts to the residents and families of the homeowners. Like the BP oil spill, the confusion around such an explosion is understandable. What perplexed me was an on-air phone interview with a PG&E spokesperson.

Social Media Strategy 101: Which Persona Helps Tell Your Story?

PR Meets Marketing

You’ve decided that you want to engage in social media. You have the resources, you have executive support, and you have a larger marketing strategy. Time to open the Twitter account, create the Facebook Page and post YouTube videos, right? Wrong. Social media is about engaging your audience. The next step in your social media strategy is knowing what story to tell to draw your audience in.

Email and Event Marketing on Facebook Doesn’t Work

PR Meets Marketing

Outside of some close friends, one of the little known secrets about me is that I used to salsa dance. Not only did I enjoy dancing, I also competed in group and couples competitions. Like all enthusiasts, I subscribed to all the salsa lists to learn about upcoming events, lessons with outside instructors and more. At least I thought I did. Three Things to Consider Before Hitting Send on Facebook.

SPINdustry – Discrediting PR in 30 Minutes

PR Meets Marketing

By Ikama via Flckr. I was watching TV over the weekend with my husband and happened to be on the E! Channel. We We started watching this show called SPINdustry, which has the “inside&# look of public relations. I don’t know about you, but I thought this show did more to harm to PR than enlighten what the industry is about. Is this show TRULY representative of your industry?  .

Social Media Strategy 101: Setting Expectations

PR Meets Marketing

  In a recent report by Jeremiah Owyang of The Altimeter Group, The 8 Success Criteria for Facebook Marketing , the group highlighted the need to set community expectations as a key component for success in Facebook marketing. think this is not just for Facebook but something to consider as part of your social media strategy. Furthermore, this extends beyond your external audience but also should be shared with employees and supported by your executives. Incorporate a page that provides at least a bio and photo of contributors. Are there other factors I missed? Social Media Marketing 101.

Meet Up at Upcoming Conferences

PR Meets Marketing

WITI’s Women and Technology Summit , September 12-14, 2010 – San jose Doubletree Hotel – I will be attending on the 13th and 14th. SocialTech 2010 , October 26, 2010, San Jose Doubletree Hotel – This conference looks like it will be a powerhouse of speakers discussing how to leverage social media for B2B. Look forward to seeing you in San Jose.

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence: When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. We hope to use this data to provide better and more relevant content to you over time. What do you think?

#mptech Guy Kawasaki Keynote and 6 Twitter Tips

PR Meets Marketing

Everyone knows that I love startups. love working up logic models and key metrics on a whiteboard. love brainstorming on product. even love sitting on the floor with a stickered laptop at SXSW. All of which is precisely the work I've been enjoying at First Round Capital. Don't worry if you don't get this.just take my word that it's very cool, and gets your attention. Of course.

Geolocation Services for B2B

PR Meets Marketing

With the introduction of Facebook Places , geolocation-based services are about to hit the mainstream. Rather than focus on the news or consumer uses, I want to look at the potential of such services for business-to-business customer marketing. MarketingSherpa recently wrote about an iPhone app developed by Morrison & Foerster LLP (subscription required shortly). Almost anytime, anywhere.

Rebuilding a Personal Brand is Hard Work

PR Meets Marketing

At the beginning of last year, my personal brand was just beginning to take off. I had written a couple of posts here and here that generated a lot of attention. I was even asked to be a guest on the Media Bullseye podcast and to write a byline for Dan Schwabel’s Personal Branding Magazine. Write on my blog : The writing on my blog has been quite irregular over the past year and a half.

Did Mashable Break Twitter Button Embargo?

PR Meets Marketing

I just noticed a couple of tweets mentioning that Twitter will be announcing a Twitter button, most likely tomorrow. What I found interesting is not the news, but the image that accompanied the articles. The images clearly state (the above is one of several in the article): Twitter Confidential – subject to NDA. What do you think?

Networking Newbie Uses Unique Approach to Pursue Dream Job

PR Meets Marketing

In mid-July, I received an email from Mia Salituro requesting an email interview which is posted here. After reviewing Mia’s background, I was intrigued by her Networking Newbie blog and aspiration to find a position with Ogilvy & Mather (Note: My first PR job was with O&M Taiwan as a translator!).  asked Mia to share her thoughts and the reaction to her unique approach to date.

Social Marketing Strategy 101: Are you ready?

PR Meets Marketing

Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. This series of posts will look at putting a social marketing strategy together. What are your objectives?

New Breed of Analysts

PR Meets Marketing

The landscape has drastically changed for analyst relations over the past few years. When I first started PR, there were just a handful of analyst firms with a few independent firms. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But all is not gloom and doom. Embrace of Social Media.

How much does a fleece jacket cost?

PR Meets Marketing

I was shopping at the GAP the other day looking for a cardigan or sweater. noticed a wall of fleece zipper jackets on sale. Perfect. In typical GAP fashion, there were several different colors available – grey, baby blue, pink, etc. checked the price of the grey one – $15. Nice – just what I’m looking plus inexpensive. looked at the clerk quizzically.

Are You a Crazy Marketer

PR Meets Marketing

I was speaking to a friend the other day and we both joked about “Crazy Marketers.” After being in-house for four years now, I now understand why marketers may seem crazy to agencies. Here is a quick 5 step quiz to determine if you’re a crazy marketer or work with one: Scatterbrained: Your attention is split among 100 different projects, all equally important in terms of priority.

Upcoming Webinars with #MPI

PR Meets Marketing

I have the pleasure of presenting two webinars for the MPI: Dispelling the Myths about “Going Virtual&#  on November 17 and Making Virtual Profitable: Steal These Business Ideason December 9, 2010. Free to MPI

Recent Twitter Update and Implications for Marketing

PR Meets Marketing

September 1, 2010, Twitter sent an email to users regarding two new updates to its service. found the update about moving to t.co URL wrapping intriguing, especially this sentence:

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Focus Expert Roundtable December 15: Virtual Events

PR Meets Marketing

I will be moderating a Focus.com teleconference on Virtual Events on today, December 15th at 11AM PT/  2PM ET with Jeff Hurt, Donna Sanford, and Shannon Ryan, where we will discuss

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Help Amy and Andrew Win a Nissan Leaf

PR Meets Marketing

My husband and I are huge electric car enthusiasts, but not as much as our friends Amy and Andrew. I was curious when they asked me to vote for their

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PRMM Interview Part 1: Dannette Veale of Cisco on Innovative Virtual Events

PR Meets Marketing

Following previous interviews with key virtual event vendors, I interviewed Dannette Veale, Virtual & Social Technology Strategist, Global Sales Experience (GSX) of Cisco, to get an end-user perspective about virtual

Story of Santa John, the Unmerry Macy’s and Lefty O’Doul’s Saves Santa

PR Meets Marketing

This past weekend, a story unfolded in the San Francisco area about a Santa Claus, known as Santa John, who was fired from his 20-year job at Macy’s. The issue

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The End of Objective News

PR Meets Marketing

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Dispelling the 5 Myths of Going Virtual

PR Meets Marketing

I recently presented a webinar on “Dispelling the 5 Myths of Going Virtual.&# My presentation slides are included below and an archived version of the webinar will be available on the

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Free Using Social Media eBook

PR Meets Marketing

I’m posting an updated version of a Social Media eBook I published a couple of years ago. The eBook is meant as a quick guide for getting started, addressing the

Social Media 101: Content Marketing

PR Meets Marketing

Most social media campaigns begin with a bang – you’re excited, have a lot of passion and are regularly posting, tweeting and engaging your audience. If social media marketing isn’t