Paul Gillin

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I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

The publication date is 2010, but I didn’t find out about it until just now. The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. Thanks for my old pal John Dodge for pointing it out.

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Bidding Fond Farewell to BtoB Magazine

Paul Gillin

John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. Thanks to Facebook, such interactions are common today across hundreds of brands.

BtoB 50
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Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. By the time of the early 2010 rollout, more than 2 billion unbranded Dry Max diapers had already been sold “without issue,” Fox said. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

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IBM Expands Social Business Services

Paul Gillin

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. Dachis Group will provide a “social business adoption quickstart workshop” and Group Business Software will provide services to make Lotus Notes applications Web- and mobile-accessible.

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Finding Balance in the Always-On World

Paul Gillin

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. But quite the opposite is true.

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Attack of the Customers Press Release

Paul Gillin

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy.

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B2B Blogging Excellence

Paul Gillin

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

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