Kerri Diffin - 23 Qualified B2B Leads in less than 9 Weeks.
NOVEMBER 1, 2010
I wish my Customers were like my Farmville™ crops!
AUGUST 11, 2010
Learning from Blackberry's Social Media Marketing Mistakes
JUNE 10, 2010
Social Media, and lead generation, is all about the humor
JANUARY 28, 2011
It was a fun 29 minute discussion (not counting Q&A) about social media and the lessons that Cisco - the 2010 B2B Twitterer of the Year - has learned. Article by Darryl Praill. Marketing Strategist and Founder of DarrylPraill.com. Follow him on Twitter @ohpinion8ted. View the original article here. hosted a webinar yesterday for our partner OnPath. Thanks! Consistency is critical.
What does a Qualified Sales Lead Actually Look Like?
NOVEMBER 24, 2010
Sales people often complain that they don't get enough qualifed leads from their marketing department. Most marketing departments send a high volume of leads but not enough qualified leads. But what does a qualified sales lead actually look like? Below are 5 examples of qualified sales leads we sent to our customers. qualified lead is intelligent. Technology Lead A - Complex Product 2.
Free Webinar: Social CRM - What is it? Should I care?
NOVEMBER 16, 2010
Thursday November 18 at 2:00pm EST. Join us for an engaging 29 minutes as we candidly discuss the merits of Social CRM. Register here. Panelists will answer these questions. Social CRM, what is it and how does it differ from traditional CRM? Why would I want to track social media conversations as part of my CRM package? Is there any quantifiable value in Social CRM? What's the future of Social CRM?
Three Good Reasons for Marketing Automation (and Three Bad Ones)
JULY 14, 2010
15 Sales Lessons from the Cookie
APRIL 27, 2011
On September 29, 2010 Jennifer Montoni , owner of Tickle Your Tummy Nut Free Cookie Company , stepped into the Dragons Den (a popular Canadian CBC reality show about entrepreneurs who pitch their ideas for potential investment from successful business tycoons). similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. Dress for Success. Smile.
Why Looking in the Mirror Make an Ass Out of U and Me
DECEMBER 28, 2010
December 9th, 2010. December 9th, 2010 Written By: Jay Baer , Author of Convince & Convert Blog. Follow him on Twitter @jaybaer. Believing your customers are just like you – or homogenous in any way – is a psychological bear trap that is difficult for even the savviest marketer or executive to escape. It’s human nature. However, research from Forrester, Inc.
Is Marketing a Numbers Game?
DECEMBER 20, 2010
By Ardath Albee Marketing Interactions December 17, 2010. I get very frustrated when I hear salespeople talk about numbers in relation to sales. Like if you need $X in revenues, then you need to generate X number of leads because you'll only close X% of them. That kind of thinking gives permission to lose deals because a rep is only expected to close a certain percentage. Close 6 of them.
B2B Lead Nurturing and Social Media
DECEMBER 3, 2010
By Ardath Albee Marketing Interactions December 01, 2010. I'm hearing a lot of questions and conversations about Social Media as something that's a stand alone from lead nurturing and demand gen. In a LinkedIn discussion, I posted this response a few months ago to try and lay out a more integrated way of looking at the role I see social media playing within an integrated marketing strategy.
Why are some leaders more talented than others?
NOVEMBER 29, 2010
Psychology Today - Published on November 2, 2010. By Ray B. Williams. Ray Williams is President of Ray Williams Associates, Inc. , and Co-Founder of Success IQ University. Ray writes a blog for the National Post/Financial Post and Salon.com and has written two books on leadership. He has been a CEO, HR Executive, Management Consultant, and Executive Coach and Trainer for the past 30 years.
I am not 140 Characters: A collection of Tweets never Twitted about on Twitter
DECEMBER 14, 2010
Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn and Twitter @Bluecontra1. At some point in time this year, a colleague asked me if I was on Twitter. When I said ‘No’, they looked at me like I told them I spoke Cat. Needless to say, I justified my answer with what I thought were concrete arguments. “It’s an utter waste of time.
The Naked Truth – Salesforce.com Customers Bare All
DECEMBER 6, 2010
Only 29 Minutes Watch the On-Demand Video: [link]. If you’re thinking of, or in the midst of, deploying Salesforce.com then you need to watch this event. Two customers speak candidly about the challenges, the politics, the shortcomings, and the unknowns that made the deployment a challenge. Nobody told them this was going to happen. Sure the technology rocks.
Social CRM - How some companies are using it.
NOVEMBER 19, 2010
Yesterday we hosted an event titled: Social CRM: What is it? Should I care? Watch the recording here. Our panelists had a candid discussion about the merits of Social CRM. One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Lauren Carlson , a CRM Market Analyst at Software Advice , recently wrote an article titled: Social CRM, FTW!:
Marketing Sales Leads: Quality Vs. Quantity
NOVEMBER 15, 2010
Article by Michael Brenner. Author of B2BMarketingInsider and Director of Online and Social Media Marketing for SAP. Michael's B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Last night I had the pleasure of dining with one of our media partners. So marketing sends more.
Welcome to the Kingdom of “…Ish” in the Province of ‘Non-Commitment’
OCTOBER 18, 2010
Article by Cale Helmer (Business Development Trainer - OnPath). Connect with him on LinkedIn. It dawned on me the other day that even though we supposedly hear/speak over 100,000 words a day on average, most of what we hear never truly sticks. More importantly, a good percentage of that communicative ebb and flow is simply white noise ; lacking substance, interest or conviction. ” Awesome.
Sales vs. Marketing - Watch The Exchange of Blows
DECEMBER 16, 2010
Duration : 29 Minutes Watch the On-Demand Video: [link]. It's the classic match between Sales vs Marketing - Outbound vs Inbound. Who generates the most value? Who gets the biggest bang for the buck? Watch an exchange of blows that promises to entertain and educate. Blue Trunks (Representing Sales / Outbound): Terry Ledden, President of Sales AboutFace Sandler Training. Orange Trunks (Representing Marketing / Inbound): Peter Caputa, Marketing Manager of HubSpot. BONUS: Included in the video are links to complimentary whitepapers. Duration : 29 Minutes Watch the On-Demand Video: [link
How Are You Selling Your Mousetrap?
OCTOBER 28, 2010
Lessons from the Greatest Salesman in the World
OCTOBER 12, 2010
Close the Gap to Close More Sales
JULY 28, 2011
This August 6, 2010 file photo shows Tyson Gay of the US (left) winning the men's 100m ahead of Jamaica's Usain Bolt at the IAAF Diamond League DN Galan, at the Stockholm Olympic Stadium in Stockholm, Sweden. - AP. Today I had a chance to review an article from Software Advice written by By Sharon Drew Morgen, Owner, Morgen Facilitations, Inc. Read the full article here. Said Sharon.
So You Think You Can Sell
OCTOBER 7, 2010
The 12 Deadly Sins of Questioning: Are You Guilty of These?
AUGUST 24, 2010
Are Your Follow-Up's Accomplishments, Or Just Activities?
JULY 30, 2010
OnPath Develops Centralized Child Care Waiting List System
JUNE 16, 2010
How to Rivet the Attention of Any Prospect or Customer
JUNE 2, 2010
Location Location Location - New App for Salesforce.com
JUNE 1, 2010
Penny Wise, Pound Foolish: B2B Lessons from the Titanic
MAY 20, 2010