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An Introduction to Lead Scoring

NuSpark

Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people. Research supports that companies that have a sound lead scoring process in place, their win rates increase as well as their … [ visit site to read more ].

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales. … [ visit site to read more ]. Related posts. No related posts.

An Introduction to Twitter Lead Generation with Lead Generation Cards

NuSpark

This study from 2010 has some useful details about Twitter’s relationship to time. How to Use Twitter’s Lead Generation Cards to Actually Generate Leads. On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company with a Twitter Ads account. If you click the link, you will subscribe to their mailing list. Research is essential.

Google Pay-Per-Click Options; Enhancing Your Campaigns

NuSpark

Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay.  Google has increased the importance of the top three positions recently with the advent of Google Instant, and the reorganization of how Google Places works.  When searching … [ visit site to read more ].

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What Is Lead Management?

NuSpark

Lead Management is the process of generating, converting, qualifying, and closing sales leads. Lost in the shuffle of all of those marketing tactics you are trying to get a handle on for your business (Twitter, Facebook, Pay-per-click, SEO, email campaigns, website design) is the concept of Lead Management. Think about your business?  Do you have a sound process for lead generation?  What happens when you get a lead?  How do you qualify that lead?  What if that lead is not … [ visit site to read more ]. Lead Nurturing Marketing Automation Marketing Strategy

Are Your White Papers Accomplishing Your Lead Generating Goals?

NuSpark

Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”. Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ].

OK already- It’s time for Marketing Automation

NuSpark

I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company found on the Internet, but getting those prospects to become sales. Marketing automation is a tool that guides prospects through their purchase cycle via quality, compelling content until they become sales-ready leads. Marketing Automation is a key component of our lead management process that we offer … [ visit site to read more ].

Getting Ready for Marketing Automation

NuSpark

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare.  As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. NuSpark Marketing ‘s team of experts contribute to the transition. By implementing marketing … [ visit site to read more ]. Related posts. No related posts.

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Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.  In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&#   As he/she … [ visit site to read more ]. Related posts. No related posts.

Your Marketing Objectives for 2011; Items To Consider

NuSpark

With 2011 among us, it’s always a good time to reflect on the past and think about the future; especially from a marketing perspective. What are your company’s short-term and long-term goals? How are you contributing? What can you do better? It’s important to realize that you take into account your resources, your working environment, your relationship with your co-workers and management, but most importantly, look within yourself and understand your own pluses and minuses, and look to make … [ visit site to read more ]. Marketing Strategy

A Personal Plea for Building Relationships

NuSpark

I thought I’d take a fresh approach to my blog this week, and discuss what I’m really about: building relationships by caring about results. Three things happened this week that lead me to write about this topic: 1.  I started researching a topic and came across what I usually find: myriads of articles and blog posts on “how-to,&# “Top 7 reasons,&# “14 ways to,&# “The ultimate guide,&# “the essential guide.&#  They all started to look alike.  We all do it, and there’s really nothing wrong … [ visit site to read more ].

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take advantage of. Proper AdWords management takes a lot of work and effort, and if you’re not willing to give that effort, or take advantage of the tools, you’re setting … [ visit site to read more ]. Related posts. Search Marketing (0).

Social Media Lead Generation for B2B; My View

NuSpark

Social Media. It exists. It’s here to stay. It’s constantly evolving. It’s for branding, it’s for customer service, and it’s for lead generation. I won’t repeat what so many articles and blog posts discuss; Go ahead and Google the following: “social media ROI,” “social media B2B,” or “social media tactics”—and have fun reading and learning. One of my goals as a lead management firm is to consider social media as a strategy and its tactics for lead generation. Most of … [ visit site to read more ].

Social Media: Developing a Plan and a Strategy

NuSpark

social media firm or consultant should be considered if your company lacks the expertise, effort, and resources to manage these channels correctly. .  . We work with a number of companies that are considering exploring social media, or ones that have made the plunge but are unsure of how to navigate the waters. So, before you commit to investing dollars and time into social media, let’s make sure social media is right for your company, and that your potential buyers are … [ visit site to read more ]. Related posts. Search Marketing (0). Marketing Automation (0). Marketing Assessment (0).

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics

NuSpark

For most companies, the challenge of measuring online and offline media can be a daunting task.  Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another? If your online media vendor is measuring your … [ visit site to read more ].

Does Your Company Focus on Lead Generation or Lead Management?

NuSpark

Where Are Your Leads Going? It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up. 10-25% of leads are sales-ready; 10-25% of leads are not; that means 50-80% of leads are wasted if … [ visit site to read more ].

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found on search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts. No related posts.

Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Click it and you’ll be able to read category tweets on your reader. b. Follow Tweeters: If you have a … [ visit site to read more ]. Related posts. No related posts.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively. Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised … [ visit site to read more ]. Related posts. No related posts.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively. Related posts.

60 Articles on B2B Marketing Analytics!

NuSpark

Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].

Live Webinar: Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27 1p ET

NuSpark

Live Webinar:  Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27. Sales people are rewarded when they receive high quality sales-ready leads from their company’s marketing efforts.  Marketing people are rewarded when they can adjust their marketing plans to optimize their lead generation efforts to reach those most likely to buy.  C-Level people are rewarded knowing that their company has an optimal process in place to not just follow-up on new … [ visit site to read more ].

Google Instant—Affects on Search Marketing

NuSpark

There’s already been a myriad of articles, analysis, and opinion on how Google Instant may affect SEO, pay-per-click, and overall search behavior. I can imagine how many bloggers spent the night playing with Google Instant and writing about the experience to be the first one to offer an opinion. thought I’d wait a few days. For those who don’t know what Google Instant is, or have an older browser, Google has implemented a new search option that’s based on a user’s … [ visit site to read more ].

Digg test

NuSpark

… [ visit site to read more ]. Related posts. No related posts.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found be search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts. No related posts.

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.].

Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a [.].

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Standard email programs are limited in identifying hot prospects. His computer receives a cookie.

E-Commerce Strategy on BlogTalkRadio

NuSpark

This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website.  Please tune in to learn best practices. Listen to BlogTalkRadio this Sunday July 11 at 6p ET.  Details here: visit site to read more ]. Related posts. No related posts.