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Should My CEO be on Social Media?

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In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. Since 2010 Weber Shandwick has been publishing research, content and stats on the evolution of the Social CEO. There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. Sources.

Twitter for B2B Marketing

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This chat session took place November 12, 2010. Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Learn more here ). Therefore, opportunities like these #B2Bchat sessions are valuable. The Q&A stream can get cluttered and key nuggets can be missed. People.

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

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Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers. CASE: A community for alpha moms. tags: social media ).

Win Tickets

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Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Enter Our Draw for Free Tickets to The Art of Marketing Conference. Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Good luck!

Groundswell Blook Report, Chapter Five: Listening to the Groundswell

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Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scientists. Groundswell is broken down into three parts. Part two (chapters 4-9) focus on tapping the groundswell. The authors provide advice and a strategic framework on how to do this. Chapter 5: Listening to the groundswell. Market research vs. groundswell insights. tags: relations public ).

Mi6 Tip #4

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Time on Site between Dec 1, 2010 and Mar 22, 2011. Getting Value From Website Traffic Data. In B2B marketing measuring web traffic is important to measure but tools like Google Analytics provide the marketer with a firehose of data. The key is to decide what data is important to track and analyse. Each business is unique so defining what is important to track is up to the marketer. Tweet.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

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Mi6 briefing – sep 2010 v2. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. Vendor – CIO First Contact: Smarter Approaches for Vendors Seeking to Connect with CIOs (CIO Executive Council/Turner DeVaughn Network, 2010) [complimentary executive summary]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Presentation.

What was Linkedin Thinking?

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Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada. Things were going great! My question is why? Real different.

Groundswell Blook Report, Chapter 1: Why The Groundswell and Why Now?

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Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. The authors ask and answer the questions why the groundswell and why now? FriendFeed Room: Chapter One references links and case studies from the book. Join the room and start a conversation. Feature Video: Rodney Rumford of FaceReviews , Interviews Charlene Li and Josh Bernoff (note: works in Firefox but not Internet Explorer). Strength is created in numbers.

March Mi6 Chart Toppers

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Mobile Users Access Twitter via Mobile Devices Jan 2010 vs Jan 2011 (Source: comScore via @eMarketer). Visitors Count for Top Social Networks for 2010 (Source: comScore via @eMarketer). March 2011. Every weekday we share charts from various research reports, articles and posts that are relevant and useful (we hope!) to marketing professionals. They are tweeted via Chris Herbert’s Twitter stream and posted in our chartstream on Posterous. Each month we share with you the most popular charts based on # of views in this Top 10 blog post. Let’s Get Started! Top 10 Charts. Tweet.

Win a ticket to see some of the greatest minds in management

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Mi6 is teaming up with the team from the Art of Productions to promote their upcoming event: The Art of Management being held on November 15th, in Toronto, Canada. The Art of Management – Canada’s Management and Innovation Conference. The Lineup. How You Can Win a Ticket. I’m going to be having a Twitter draw and will be giving away 4 free tickets to this event (valued at $399 each).

Mi6 Briefing #1: Inside the Mind of the B2B Tech Buyer

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Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. This Mi6 Briefing took place on May 20th and was presented for Cisco Canada by yours truly to Cisco Solution Providers. Presentation. Inside the Mind of The B2B Tech Buyer. View more presentations from Chris Herbert, B2B Specialist.

Facebook: Do Marketers “Get it”?

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You can start with the top 10 brands on Facebook (as of Nov 2010). The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. Our readers are comprised of entrepreneurs, business owners, marketing, sales and business development professionals. We will pick a chart twice a week and add our thoughts and insights.

Groundswell Blook Report, Chapter Two: Jujitsu and the Technologies of the Groundswell

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Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Marketing and Sales Professionals. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 2. Jujitsu and the technologies of the groundswell. Concentrating on the trend, not the technologies. Jujitsu: turn the groundswell to your advantage. Description of all social technologies with data on usage around the world. FriendFeed Room: Chapter Two reference links and case studies from the book. Join the room and start a conversation. What to do?:

Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya

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What’s new in B2B marketing for 2010? Producers: Chris Herbert, B2B Specialist & Founder of Mi6 and Donna Papacosta. Industries: Cross industry with emphasis on hi-tech. Audience: Senior Leaders, Marketing/Sales managers and professionals. Welcome to our second episode of “The B2B Specialists&# podcast series. series dedicated to having and sharing interesting conversations with professionals in our field. Here’s the link to listen to the podcast with Paul Dunay, Donna and myself. In this Podcast Episode. see below for more details about Paul). Show Notes.

Mi6 Chart Toppers for July

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Worldwide Tablet Sales 2010 to 2012 (Source: @eMarketer). 9. Most Popular Charts Based on Views for July 2011. Here at Mi6 we are passionate and obsessed with educating ourselves particularly when it comes to marketing, social media/networks and technology. We like to share what we learn by providing members of our social network with our favourite posts and charts daily through Twitter. In addition we have what we call round up posts where we package what we share into our weekly top posts (from other thought leaders) and monthly top charts. Click on the links below to view them: 1.

What Social Network Hit the $2B in Revenue Mark in 5 Years?

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If I were to tell you that I knew of a company that in four years went from $44M in revenue to over $1B would you take notice? Would you wonder how that achievement compared to other companies that hit the $1B mark at such a rapid clip? Would you think to yourself that this company, and the others that hit the $1B mark so fast, were viable businesses with market traction and a pretty bright future?

What’s Going On With Canada?

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Author: Chris Herbert. Audience: R&D tax auditors, Hitech Entrepreneurs, Technology Associations, Government Officials, Policy Makers, and the Media. Adam McDowell’s article “ The innovation gap: Government subsidies come with a price in paperwork &# in the National Post was eye opening for me. But, there is more to this then meets the eye. But what exactly is happening? What Gives?

The Mi6 Chart Toppers, October 2010

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In October 2010, 37 charts were shared which were viewed over 9,889 times. The Mi6 chart toppers, oct 2010. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information. To Get Your Own Copy of Presentation.

The Mi6 Chart Toppers, November 2010

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In November 2010, 32 charts were shared which were viewed 9,840 times. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. Article/Post: 2010 Toolbox.com/PJA Social Media Index: Wave VI, IT Audience Results. In 2010 there were 26 million bloggers and 112 million blog readers in the United States alone. Author: Chris Herbert. Brand recall?

The Mi6 Chart Toppers, August 2010

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In August 2010, 29 charts were shared which were viewed 6,775 times. The mi6 chart toppers, aug 2010. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. The top 10 charts below were the most viewed charts in August accounting for 3,032 views.

The Mi6 Chart Toppers, September 2010

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In September 2010, 28 charts were shared which were viewed over 33,00 times. The mi6 chart toppers, sep 2010. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. You can view the entire charts library on Chris’ Posterous site.

Top 6 Blog Posts for November 2010

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Here are the top 6 Mi6 blog posts for the month of November based on number of unique visits and time on site. Here was our first contest. #5: Should You Bulk Follow on Twitter? #6: What was Linkedin Thinking? About the Author. Chris Herbert is the founder of Mi6. He is the founder of ProductCamp Toronto and the new Hi-tech “unassociation” Silicon Halton. He tweets under the handle @B2Bspecialist.

The Mi6 Chart Toppers, July 2010

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In July 2010, 35 charts were shared which were viewed 5,827 times. Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. No 10: 196 Views. No 9: 199 Views.

The Mi6 Chart Toppers, June 2010

MI6 Marketing Agency

In June 2010, 35 charts were shared which were viewed 6,758 times. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. These charts have been sourced and shared with the intent of helping inform and educate marketers with useful and actionable information.

The Mi6 Chart Toppers, May 2010

MI6 Marketing Agency

In May 2010, 49 charts were shared which were viewed 11,432 times. Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Each month Chris Herbert, founder and CMO of Mi6 shares charts from various sources with his network. The Mi6 Chart Toppers List is a top 10 list of the most popular charts based on # of views during a specific month. 10: 300 views.

The Mi6 Tweekly: Week of December 20, 2010

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Chart: Worldwide Tablet Sales 2010 to 2012 (Source: @eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Infographic: Location Based Social Networks Comparison (Source:@markfidelman via @rajupp). RT @danaholt: New blog post: Diigo as alternative to Delicious #delicious #diigo. RT @cisco_channels: #PartnerUpdate newscast! Tuesday. Infographic: Web 2.0 Friday.

The Mi6 Tweekly: Week of December 6, 2010

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rebounds significantly in 2010 (Source: various via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. No Tweets. Tuesday. Chart: @eMarketer online ad spending in U.S. forecast (Source: various). Featured Post: Nearly 1 in 2 Canadians now on social networking sites. Chart: Online advertising in U.S. Wednesday. Chart: How U.S. Chart: Why U.S. Thursday.

The Mi6 Tweekly: Week of October 11, 2010

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Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). Chart: 16% of US consumers intended to buy a smartphone in first half of 2010 (Source: ChangeWave via/@eMarketer). Social Technographics Profile, Sep 2010 update (Source: @forrester). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Canadian Thanksgiving.

The Mi6 Tweekly: Week of December 13, 2010

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debrawilliamson this post I wrote in Nov 09 gives a reach world example of Twitter reach (real hard to do 2day tho: Top 10 charts for November 2010 with observations and recommendations from yours truly cc: @toolboxdotcom @eMarketer. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: US Tablet and iPad Sales 2010-2012 (Source: @eMarekter). Tuesday. Wednesday.

The Mi6 Tweekly: Week of November 29, 2010

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November 30, 2010 Infographic: The History of the Internet t Al Gore invent the Internet? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Types of social media engagement by companies worldwide (Source: Fedex/Ketchum via/@eMarketer). Chart: Top 5 Social Media Goals for US Companies (Source: SmartBrief via@eMarketer). Tuesday. What will 2011 look like? Friday.

The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010

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TOP n: Top 25 Most Influential Hitech Execs of 2010. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Week of November 15. Monday. taom Best Buy has integrated ecommerce into Facebook page. taom H&M has 4.5M fans on Facebook ecommerce is next. Chart, Media Consumption by IT Professionals (Source: @toolboxdotcom). Use a smartphone or tablet at work? Tuesday. Wednesday.

The Mi6 Tweekly: Week of October 4, 2010

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Chart: %age of TVs connected to the internet in US as of June 2010 (Source: Retrevo via/@eMarketer). Chart: Internet Connected TV global shipments 2010 & 2014 (source: DisplaySearch via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Marketing technology market map (Source: @draab). Good advice on using Linkedin. Tuesday. Wednesday.

The Mi6 Tweekly: Week of September 20, 2010

MI6 Marketing Agency

Chart:Primary Social Media Objectives of US marketers, July 2010 (Source: DMA/Colloquy via/@eMarketer). Working on event and website production for CompuCom’s Infrastructure Transformation 2010: cc: @AlignYourIT. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Infographic: Top 25 Most Social Industries (Source: @NetProspex via/@martinwalsh). Tuesday.