| | | Marketing Leadership Council | |  2010 | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING LEADERSHIP COUNCIL OCTOBER 11, 2011  Moving from Data to Decisions And according to a February 2010 Economist article, the amount of digital information increases tenfold every five years. A marketer at a member company recently summed up his current situation as follows: “We’re awash in data, but short on information.” A difficult challenge to be sure, but not a unique one. Not surprisingly, this is not a coincidence. Research’s Duncan Watts). | MARKETING LEADERSHIP COUNCIL MAY 9, 2012 Why Great Ideas Fail According to our 2010 research on radical innovation , the best innovation teams are indeed, as Steinberg mentions, separated to some degree from the rest of the organization. Motorola Solutions CTO Paul Steinberg’s recent piece in Forbes – where, incidentally, MLC’s Pat Spenner posts regularly on marketing leadership – is one of the most succinct explanations I’ve ever seen of why good ideas are not enough: that, without the necessary culture and execution, great ideas aren’t worth much more than the paper they’re printed on. ’ reality.” | | | | | |
| MARKETING LEADERSHIP COUNCIL DECEMBER 7, 2011  4 B2B Spend Trends for 2012 Our survey suggests that spend on traditional marcom activities has decreased between 15% and 23%, and spend on direct marketing has dropped between 15% and 17% from 2010 to 2012. Want to get a peek at what B2B marketing leaders are spending their money on in 2012? Look no further than our 2011 Marketing Investment Benchmarks. This is a continuation of a pretty long-term trend. | MARKETING LEADERSHIP COUNCIL AUGUST 8, 2012  Keeping High-Performers Happy In 2010, the team there put together a groundbreaking report on what drives high-performer retention , and they came up with four key things business leaders can do to ensure their best employees stick around: Equip managers of high-potential employees to surface critical engagement risks. ” Why? mark your calendars! – is focused to some degree on talent. | MARKETING LEADERSHIP COUNCIL JULY 25, 2012  How Big Companies Can Stay Innovative In our 2010 research on radical innovation , we outlined five key things leaders must do to ensure a relatively high chance of producing innovative products: Pursue a fewer, bigger, longer strategy by launching protected platforms. Apologies in advance; this will be a bit long, but it’s an important topic that’s worth deep exploration. You’ve been warned! it’s basically ?? | MARKETING LEADERSHIP COUNCIL AUGUST 31, 2011  Fighting A Foul Reputation According to a Gallup tracking poll, in 2011, less than one quarter of Americans say they have “a great deal” or “a lot” of confidence in banks – good news only in that it is higher than the 18% who said the same in 2010. There seems to be a constant barrage of criticism from Washington, from the media, and, perhaps of greatest concern in today’s viral world, from consumers themselves. | | | | | | | |
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 4 Keys to Driving Breakout Innovation
Between 2010 and early 2012, he average tenure of mid-level innovators fell from 10 to 12 years in role, and their average age fell from 39 to 36. We’ve spent quite a bit of time here on Wide Angle talking about innovation; it’s our position that Marketing – by virtue of its superior understanding of the customer – should play a more important in the innovation process at most companies. Lots of our recent research has focused on the problem of generating radical innovation , and it’s a topic we’re seeing members ask more and more about every year. MORE >>
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