Is Quora Relevant for B2B Marketing?
FEBRUARY 24, 2011
Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Will Quora kill blogging? Q. What is the future of Quora?
Content Marketing: How Companies are Doing It [Infographic]
MAY 16, 2011
The data for this Infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from MarketingProfs and Junta42! Here are some of the highlights: Companies with over 1,000 employees use an average of 9 content marketing tactics. 54% of marketers use Facebook to distribute content. B2B marketers allocate approx.
Social Media Statistics for B2B Marketers
JUNE 21, 2010
Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work.
Get Ready for the iBoard
APRIL 5, 2010
I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share.
What Apple is Doing to Beat Microsoft and Google
JULY 13, 2010
Apple Study: 8 easy steps to beat Microsoft (and Google). View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google.
Lead Scoring Best Practices
JUNE 14, 2010
More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Here is a summary of the questions and comments, compiled: Q. What is lead scoring?
The Top 10 iPad Apps
APRIL 3, 2010
At Bat 2010 for iPad. It was just over two months ago that Apple CEO Steve Jobs unveiled the Apple iPad , the company’s new flagship product. As with the iPhone and iPod Touch, apps are going to be central to the iPad. Nearly all of Apple’s iPhone apps will run on the iPad, but there is also an emerging market for apps designed specifically for the iPad. OmniGraffle. N.O.V.A.
YouTube Turns Five
MAY 16, 2010
YouTube has reached a couple of milestones recently, including: more than 24 hours of video uploaded per minute. over two billion video views per day ( see the Mashable post ). YouTube also turned five years old a couple of weeks ago, and here is a video which celebrates its remarkable short history and growth.
How to opt out of Facebook’s new Instant Personalization Program
MAY 15, 2010
Over the past couple of weeks, a storm of angst has been gathering over Facebook’s new Instant Personalization Program. The program has been criticized by privacy advocates as many Facebook users are unaware that it now shares your personal information with partner websites, by default. Click on the Edit Setting button. That should do it.
Measuring the Value of Digital Marketing
MAY 3, 2010
How do B2B marketers tackle the question of marketing campaign value? Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. And this is especially true for B2B with their typically complex, drawn out sales cycles. Search (PPC and SEO).
Predicting Twitter’s Success in 2006
MARCH 29, 2010
Twitter Feasibilty Study Excerpt (2006) from 747 Media on Vimeo. When did you first hear of Twitter? Four years ago, could people have predicted the evolution of this micro-blogging site at its onset? Apparently, yes. The 20-somethings that were interviewed as part of a study by 747 Media were able to assess the power of Twitter quite accurately, even though they had never used it.
The More You Think About ROI…
MARCH 10, 2010
What is the Return on Investment (ROI) of an ad campaign? How do you go about measuring it? Which attribution models work best for your sales process? These are some of the things I was working on this afternoon which led me to ponder the following relationship. As you start to think of the ROI question, it sounds very straight forward. Return on Investment = (Gain – Investment) / Investment.
Seth Godin Talks of the Lizard Brain
MARCH 3, 2010
Seth Godin: Quieting the Lizard Brain from 99% on Vimeo. Why do humans abandon projects just before they’re finished? In this talk, recorded at the 99% Conference , Seth Godin explains how our fearful “lizard brain often gets in the way of success. Here’s a shout out to @w_chris_davies who first pointed out this talk to me.
To Follow Or Not To Follow: That is the Question on Twitter
FEBRUARY 28, 2010
You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? fielded the question on Twitter and here are some of the responses I got. CWarfield: shared interests; no spam or useless “eating a ham sando posts. walkerjill: but not tweet TOO MUCH! Looking at these, I consider: 1. Tweet volume.
Aligning B2B Sales and Marketing Efforts in Social Media
DECEMBER 16, 2010
Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. Q. What are the do’s and don’t's of posting for members of the sales team? Q. What can marketing can do to help the sales team be more effective with social media? Q.
How Productivity is Killed
APRIL 12, 2010
Thought-provoking insight on the contemporary workplace from Jason Fried, co-founder of 37 Signals and author of New York Times bestseller, Rework.
Top-10 B2B Marketing Topics of 2010
Everything Technology Marketing
DECEMBER 1, 2010
With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. Thank you all for participating in this blog - I learned a lot from our discussions this year. See you in 2011
Eloqua Experience 2010
OCTOBER 20, 2010
This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. Overall.
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches from corporate PR departments and firms over the past two years.
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Well, unlike social media, email is virtually universal.
The Best B2B Marketing Ideas of 2010
DECEMBER 20, 2010
MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. They all are very entertaining, too.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. s, 50?s,
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.
Best of 2010 – Understanding Facebook Page Insights
DECEMBER 20, 2010
original on Facebook page insights posted February 26, 2010). The Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? In the upper right corner, you’ll see a number with some stars – post quality. Liked this post?
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Best of 2010 – Increase Sales by Improving Customer Touchpoints
DECEMBER 30, 2010
We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them? image by Patrick Hoesly ).
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. What types of information are worth sharing, beyond blog posts?
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy!
The Best B2B Marketing Ideas of 2010
DECEMBER 15, 2010
Click to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Remarkable content Leadership
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. What new features should you get familiar with?