| | | Marketing Finger | |  2010 | 19 articles |
| Page 1 of 1 | Previous | Next | MARKETING FINGER JUNE 14, 2010  Lead Scoring Best Practices More and more B2B marketers are turning to lead scoring as a way of optimizing lead management. Many of us will remember when we used to process raw Excel lists, handing over hundreds of names with job titles and companies to our sales department, only to find that leads weren’t being followed up on. Here is a summary of the questions and comments, compiled: Q. What is lead scoring? | MARKETING FINGER JUNE 21, 2010  Social Media Statistics for B2B Marketers Here is a new, must-see video for B2B marketers interested in social media. It has been prepared by our friends at Earnest Agency in the UK. Of the stats presented, here some which are especially noteworthy: CIO’s could well be the biggest blocker to social media adoption. Fifty-four percent of CIO’s prohibit use of social networking sites while at work. | | | | | |
| MARKETING FINGER DECEMBER 16, 2010 Aligning B2B Sales and Marketing Efforts in Social Media Marketing and public relations departments tend to be the ones driving social media within companies. But what about Sales? How can they best contribute to carrying the brand message and communicating with prospective customers? Join us for our upcoming #B2Bchat session on Thursday, December 16 at 5:00pm Pacific, where we’ll dive in to: Aligning B2B Sales and Marketing Efforts in Social Media. What are the do’s and don’t's of posting for members of the sales team? What can marketing can do to help the sales team be more effective with social media? does it have to be defined? | MARKETING FINGER FEBRUARY 24, 2011 Is Quora Relevant for B2B Marketing? Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Will Quora kill blogging? What is the future of Quora? | MARKETING FINGER JULY 13, 2010  What Apple is Doing to Beat Microsoft and Google Apple Study: 8 easy steps to beat Microsoft (and Google). View more presentations from Ouriel Ohayon. I’d like to share this fantastic presentation by French consulting firm faberNovel , a study on how Apple has maneuvered itself successfully in the market against Microsoft and Google. | MARKETING FINGER APRIL 5, 2010  Get Ready for the iBoard I saw this image as a blog post comment yesterday and unfortunately can’t remember where I found it. If you know the copyright owner, please let me know so I can attribute it accordingly. This was just too funny to not share. | | | | | | | |
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MARKETING FINGER | SUNDAY, FEBRUARY 28, 2010  To Follow Or Not To Follow: That is the Question on Twitter
You go through the ritual once every couple of days. Unless you have auto-follow, that is. How do you decide whether or not to follow someone back on Twitter? fielded the question on Twitter and here are some of the responses I got. CWarfield: shared interests; no spam or useless “eating a ham sando&# posts. rtstrategy: re following back: educational/entertaining content & signs they are engaging. alewi854: They need a good bio and tweet regularly RT @andrewspoeth: what do you look for when considering to follow someone back? walkerjill: but not tweet TOO MUCH! Follower count. funny. MORE >> -
MARKETING FINGER | MONDAY, MAY 16, 2011  Content Marketing: How Companies are Doing It [Infographic]
The data for this Infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from MarketingProfs and Junta42! Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. Here are some of the highlights: Companies with over 1,000 employees use an average of 9 content marketing tactics. B2B marketers allocate approx. MORE >> -
MARKETING FINGER | SUNDAY, MAY 16, 2010  YouTube Turns Five
YouTube has reached a couple of milestones recently, including: more than 24 hours of video uploaded per minute. over two billion video views per day ( see the Mashable post ). YouTube also turned five years old a couple of weeks ago, and here is a video which celebrates its remarkable short history and growth. MORE >> -
MARKETING FINGER | MONDAY, APRIL 12, 2010 How Productivity is Killed
Thought-provoking insight on the contemporary workplace from Jason Fried, co-founder of 37 Signals and author of New York Times bestseller, Rework. MORE >> -
MARKETING FINGER | TUESDAY, JUNE 15, 2010  What is Google TV?
On May 20, 2010, Google announced the launch of Google TV , a service which brings the Web and TV closer together. The product managers at Google TV released a new video today explaining what Google TV is and what it may mean to you. Here are some of the main features that Google TV will offer: Tune to channels or specific shows by conducting a text search. Record and play back shows. Browse the Web. Multi-task on the same screen, i.e. browse a web page while watching a TV show. Download and use apps from the Android market. MORE >>
- Seth Godin Talks of the Lizard Brain MARKETING FINGER | WEDNESDAY, MARCH 3, 2010
- Do You Ping.fm? MARKETING FINGER | THURSDAY, AUGUST 12, 2010
- How to opt out of Facebook’s new Instant Personalization Program MARKETING FINGER | SATURDAY, MAY 15, 2010
- Social Media Statistics for B2B Marketers MARKETING FINGER | WEDNESDAY, SEPTEMBER 15, 2010
- Predicting Twitter’s Success in 2006 MARKETING FINGER | MONDAY, MARCH 29, 2010
- Measuring the Value of Digital Marketing MARKETING FINGER | MONDAY, MAY 3, 2010
- The Top 10 iPad Apps MARKETING FINGER | SATURDAY, APRIL 3, 2010
- The More You Think About ROI… MARKETING FINGER | WEDNESDAY, MARCH 10, 2010
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