Marketing Edge

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Three Resources for Reporters And Key Social Steps for PR Practitioners

Marketing Edge

Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 St. Paul Pioneer Press technology reporter Julio Ojeda-Zapata triangulates social media, news services, and a robust personal network as he researches story ideas and articles. Admittedly, the rule of thumb is a [.] PR PR strategies reporters social media for PR Twitter for PR

Press 22

An Experiment in Brand Journalism

Marketing Edge

I covered the South by Southwest Interactive Festival from a mobile perspective because that is the “hot” area for the social web. I am fascinated by location services and what I think are the conservative predictions by web analysts that half of the web connections will be on a mobile device within 3 years. The mobile device is central to social web 2.0 Web In My Pocket.

Social Media Helps Us Honor and Share War Stories

Marketing Edge

Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 18:17 No, I don’t mean social media war stories. Sometimes the social media world gets caught up in its own world of GAP logo changes and Old Spice YouTube ads to remember there are wars going on. mean real war stories and social media plays a role in sharing the realities of [.].

How Purple Can Make You Successful

Marketing Edge

Time 33:11. Some how the color purple has become associated with remarkable things. The marketing community probably owes it all to Seth Godin and his book Purple Cow written in 2003. Wait stop the car!” now that’s something special. We could go back to the dawn of time to Barney the Purple dinosaur, now that must have caught Grog’s attention, so remarkable even a… well you know the rest. However, my vote for the most remarkable purple reference would have to be the resurrection of Christ long symbolized with the color purple. Now that’s remarkable. Well does it? Wait stop the car!”

Digging Into the Groupon Model

Marketing Edge

The merger of multi-level marketing, a buying cooperative and steep discounting is a successful mix for Groupon. In less than two years Groupon has 40 million global subscribers spread across 300. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Hospitality marketing small business social media Groupon social media for restaurants

More Apps Means Mobile Consumers Win

Marketing Edge

A telling moment at the South by Southwest Interactive 2010 festival was when Mobile Roadie was one of the winners of the Microsoft BizSpark Accelerator award. AdMob, a research firm, did a study released in January 2010 that showed Android and iPhone users spend an average of 80 minutes per day using applications. That’s all mobile is, information on-demand. Mobile is a Condition.

Will A Mobile App be Your Next Website?

Marketing Edge

Mobile Roadie is the Microsoft BizSpark Accellerator winner for Business Social Media category at the 2010 South by Southwest Interactive Festival. Distimo CTIA 2010 Presentation. Time 12:04. Mobile is everywhere and that means should your company be there? hesitate to say yes because I don’t think mobile is a must be for every company. wrote about them last week.

Mobile Marketing a Condition Not a Platform Part 1 – Development

Marketing Edge

There is a battle raging for the platform upon which to develop applications and 2009 saw Apple overtake Windows Mobile operating system and Android burst on the scene with the power of Goggle behind it making 2010 an awesome year to be buying a smartphone. Mobile development is the 2010 answer to web development in the nineties. Time 19:51. This means mobile is a trend not a fad.

How to Implement The New Rules of Marketing and PR

Marketing Edge

We’ll focus on stories that I believe are hot topics for 2010, mobile applications, location based services, and the mobile web space. Time 22:50. The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. – Analysis paralysis is a function of group think.

PR Pros Does Speaking On Background Work?

Marketing Edge

I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title. Not to mention the occasional attempts to poison the well, take down an opponent on character assault or the ever popular distraction tactic. That’s a tricky one.

PR Pros Does Speaking On Background Work?

Marketing Edge

I was worried that all this social media transparency would bring down helpful PR tactics in media relations. Among those tactics, speaking on deep background so as not to be quoted or even described in some way by general title. Not to mention the occasional attempts to poison the well, take down an opponent on character assault or the ever popular distraction tactic. That’s a tricky one.

3 Reasons Why This Headline Works

Marketing Edge

I’m not a fan of Solution Headlines, like the one for this post, but I know why they work. There are all kinds of headlines. In fact, I think there are more blogs written about blog headlines than most any other topic about blogs. Sure some will say the Solutions Headline gets to the point, they are highly search friendly, and they make life simple. No it doesn’t work that way.

Mary Ann O’Brien at OBI Creative Sees the Big Midwest Picture

Marketing Edge

It’s one thing to rise within a small Midwestern company to international recognition, it’s another to return to the Midwest and create a new dynamic environment for others to thrive. Mary Ann O’Brien’s midwest roots grew with the success of Gateway computers during her marketing career with the PC giant where she became Executive Vice President for Marketing.

Inside HP Software Social Media

Marketing Edge

Time 21:13. Corporate America is getting comfortable with social media. Not every company, and surely not in every situation, but a year after the spike of Facebook and Twitter, and 18 months after social media contributed to the election of a President, social media is finding a spot in the processes of many Fortune 500 companies. The issue for many corporations is about process.

3 Qualities of a Community Catalyst – Part 3

Marketing Edge

Energy, Ideas, Generosity. Kansas gets a lot of tornados, one of them is Lisa Qualls. She is a good kind of tornado, the kind that gets people moving, sees the positive in most any situation, and is full of energy. Qualls helped organize the Kansas City tweet up during our SxSw road trip. Thanks. 2) Ideas – Oh sure everyone has them, but truly some are better than others. Paul food shelter.

8 Point Social Communications Checklist – Is Social Right For Your Association

Marketing Edge

In an open discussion yesterday during a panel on social media at the Midwest Society for Association Executives , the question was asked how to determine whether to be in social space. This led to a larger conversation about content, because I believe content is a prerequisite to participating in social spaces. check the video of a mechanic working on a car.). The audience was [.].

Individual Catalysts, Leadership Keys to Successful Communities – Part 2

Marketing Edge

Social networks can be organic, they can form based on the desire of two people and grow from there. It’s up to the desires of the group. The key that turns a group that grows organically to a dynamic organization is leadership. When there is leadership, meetings become events, individuals know who to turn for action, and success begets success. The Social Media Breakfast Minneapolis/St.

Communities Need Catalysts Part 1

Marketing Edge

I’ve travelled around the country meeting with plenty of people from online communities. Some are individuals I’ve met for the first time on Twitter, Facebook, Friend Feed etc. Others I’ve met for the first time in person. As a long time marketer I know getting people out of their routine to attend some event is one of the most difficult tasks of the profession.

Social Media Innovators in the Midwest – Nathan Wright

Marketing Edge

This series, Social Media Innovators in the Midwest, profiles several business communicators in the Midwest, a place where innovation that’s practical gets high marks. developed it in part because I believe that innovation is not limited to the few, or the brightest, but is born along a path of experience. The latter may well be a more difficult feat. Nathan T. Wright – Lava Row.

Your Own Live News Truck Plus Social Conversations – Here’s How

Marketing Edge

Time 19:56. What if… No ifs about it, you can. As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. News Conference.

Wichita Tweet Up Covers Consumers As Marketers Topic

Marketing Edge

I attended a Tweet up last week in Wichita, KS on our way down to South by Southwest. Wichita Tweet Up Mobile Apps and SxSw. Wichita, KS Tweet Up, March 12 from Albert Maruggi on Vimeo. Another issue the Wichita covered was about how consumers are being marketers for brands. If you became a fan everyone would benefit with a free Jack Daniels burger. Give a listen to the video.

Three Ingredients for Your Social Media Pantry

Marketing Edge

Time 10:15. Kansas City social media practitioners shared gems at our South By Southwest tweet up yesterday, thanks to local organizer Lisa Qualls of Fresh ID. As Rick Mahn and I make our way to the SxSW tech festival we are asking consumers and producers of social media about the state of the medium, and how businesses are using it (or not). The dynamic debate among this group was outstanding.

Do They Teach This is Marketing School?

Marketing Edge

It’s a classic a case of hip-notic marketing. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Brilliant! It’s a classic a case of hip-notic marketing. Be the carrier of valued (entertaining) content, then the subject of the piece is the premium product you now desire and can purchase. Brilliant!

San Diego Chargers Do Social Media Right

Marketing Edge

Social media is at its best when people come together. That was the case when I met Joel Price, the manager of interactive services for the NFL’s San Diego Chargers at the February meeting of the Social Media Breakfast San Diego. Joel, who can also be found on Twitter @joelprice , is the guest on this episode of the Marketing Edge, which we produced on video. Flickr. Twitter. Facebook.

Does Your Company Need A Social Media Policy?

Marketing Edge

Time 22:27. This podcast is part of the Marketing Edge series of conversations with speakers at the NewComm Forum , April 20-23. This comprehensive conference produced by the Society for New Communications Research is one of the best events of the year covering social media, networks, and policies. And yes in general that is quite true, we need not make this more complicated than necessary.

The Keys to Pursuing Your Passion – It Can Happen

Marketing Edge

Time 37:29. Make no excuses, only make decisions. That’s the quote I’ve come up with as a result of talking to our Marketing Edge Podcast guest Laura Fitton. Fitton is known to many by Pistachio , the name of her consulting firm and what she uses on Twitter. This podcast will cover two areas, the first is about how social media is providing a channel for entrepreneurial innovation. Go Jets. Timing.

When Web Ads Hurt Brands

Marketing Edge

Don’t you hate it when rollover ads on websites become an “in your face&# mosquito that’s hard to shake? It’s the kind of thing that can reflect poorly on the advertiser, Hitting on a single topic in marketing, social media and business communications. Quick and to the point. advertising brand perception rollover ads web ads

Ipad an Icon of Mobile Power Computing – And What it Means to Marketers

Marketing Edge

Time 24:50 We interview St. Paul Pioneer Press technology writer Julio Ojeda Zapata, author of Ipad Means Business, to be released the week of December 13. This is a two part series, with this. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 24:50 We interview St. Paul Pioneer Press technology writer Julio Ojeda Zapata, author of Ipad Means Business, to be released the week of December 13. marketing mobile technology ipad ipad applications ipad apps ipad business applications mobile computing

Tourism and Social Media – A Natural Fit (Crawshaw pt2)

Marketing Edge

Time 28:27 This is the second part of a two part conversation with Bob Crawshaw on the topic of social media and tourism. Bob engages social media for the Australian War Memorial a museum and. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 28:27 This is the second part of a two part conversation with Bob Crawshaw on the topic of social media and tourism. Bob engages social media for the Australian War Memorial a museum and interactive center in Canberra Australia. Given the long travel for most tourists to get Down Under, social [.]

Mobile Black Friday Shopping Part 2

Marketing Edge

Yesterday I posted a piece on how mobile will be tested heavily this heaviest shopping day of the year. It will be tested by both consumers and retailers. Little did in know when I woke up this. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Top Shopping Apps & Mobile Shopping

Marketing Edge

There ought to be a study… American retailers are embracing the mobile nature of consumers, the question is will this trend also lead to mobile commerce? If it does, can one make the case. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. There ought to be a study… American retailers are embracing the mobile nature of consumers, the question is will this trend also lead to mobile commerce? If it does, can one make the case that mobile commerce will reduce store traffic.

Twitter CRM Embraced by MyTweeple.com

Marketing Edge

Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships. The ability to focus on. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:41 Twitter is, if not the default database for many marketers PR, and communications professionals, a very important repository of individuals and relationships.

Restaurants are Social by Nature

Marketing Edge

Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” In the case of restaurants, they all care that diners tweet their breakfast, lunch, and dinner to their hearts content.

Boxers or Briefs? Manpacks Has The Answer

Marketing Edge

Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks. You can even get packs of the boxers, briefs, or. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 31:38 You thought the TV remote was the greatest invention for men, check this out. You can order men’s underwear online from Manpacks. You can even get packs of the boxers, briefs, or boxer-briefs for the uncommitted delivered on a regular basis.

Geo Services Sparks Creative Carolina Panthers Purrsuit

Marketing Edge

Time 23:17 I don’t believe social media is not about cookie cutter programs. If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:17 I don’t believe social media is not about cookie cutter programs. If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare this.

The Money & Ethics Hits the Fan at Blog World

Marketing Edge

Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

5 Ways to Help Your Business With Yelp

Marketing Edge

Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. The powerful tool allows you to discover all types of – restaurants, hotels, retail stores and. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. The powerful tool allows you to discover all types of – restaurants, hotels, retail stores and many other business and community categories.

Social Media Plateau or Pinnacle?

Marketing Edge

Is social media at a resting place being evaluated by companies perhaps to be adopted by more or has it seen its best days? Marketing Sherpa survey makes be pose this question. After all that. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.

Restaurant Opportunity Cost Hidden in Social Media

Marketing Edge

Time 23:58 This podcast is loud, but we were in a successful restaurant. In this case it was dinner with Christopher and Mary Lower of Sterling Cross Communications. usually talk social media. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:58 This podcast is loud, but we were in a successful restaurant. In this case it was dinner with Christopher and Mary Lower of Sterling Cross Communications. usually talk social media and PR with this couple and on this occasion we decided to record it. The setting was a Tuesday [.].

You Need to Answer, Who Are YOU in 2010

Marketing Edge

In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. Bloom highlights how companies including Red Bull have created so much content that they license it to others, they have also become the destination for that content like what can best be described as Red Bull TV. It’s about your universe. The same is true for public relations. Not cool.