Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. And they work to attract readers, which is what the new system of influence rewards. Klout scores. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. And they work to attract readers, which is what the new system of influence rewards. Klout scores are part of an individual’s twitter profile and used by more than 450 applications and services.  . MORE >>

We’ll focus on stories that I believe are hot topics for 2010, mobile applications, location based services, and the mobile web space. Time 22:50. The second printing of best selling author David Meerman Scott’s New Rules of Marketing and PR demonstrates A) these rules work and B) it’s OK to learn as we go. In this conversation with David, we discover that another one of the rules is ideas are fluid and when even two people focus on a topic, preconceived notions can change, and concepts can germinate into the next great case study. 1) Who Cares? 2) Do You Care ? MORE >>

Time 23:17 I don’t believe social media is not about cookie cutter programs. If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 23:17 I don’t believe social media is not about cookie cutter programs. If you want that, stick to direct mail and don’t worry your head about Twitter that or Foursquare this. MORE >>

Preface: Linchpin is a new book by Seth Godin the premise is that you must make yourself indispensable to your employer, clients in order to truly have job security. “A linchpin is the. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Preface: Linchpin is a new book by Seth Godin the premise is that you must make yourself indispensable to your employer, clients in order to truly have job security. “A linchpin is the essential element, the person who holds part of the operation together. quoted from [.]. MORE >>

Time 19:56. What if… No ifs about it, you can. As a corporate communications person, PR executive or marketer, you should be chomping at the bit to have your own live news truck. Just think, off to the scene of some speech by a senior executive, a product demo, major event that your company is sponsoring and you whip out a camera, throw up your antenna and upload a live feed. It’s here and we did it on the #SxSw road trip. Disclosure: Verizon Wireless was a client for this project and provided the devices, WIFI, and network. This was very, very cool. Below is a screen shot. MORE >>