In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. For this new content-driven strategy to function properly, a Marketing Automation system is essential, as it automates many of the labor-intensive tasks associated with deploying multi-channel campaigns and other outbound marketing tasks. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Tweet This! Share this on LinkedIn. Digg this! MORE >>

October 25th, 2010 by Roy Russo This coming weekend (Oct 30th), we will be releasing LoopFuse OneView v3.28. Search for any term to view conversations; your company name, or your competitors’ gallery of screenshots: Tags: Demand Generation , Inbound Marketing , Marketing Automation , Search Engine Marketing , social monitoring This entry was posted on Monday, October 25th, 2010 at 2:00 pm and is filed under Inbound Marketing , Marketing Automation , OneView , Social Media. Report Email Abuse © 2010. Looking forward: LoopFuse OneView v3.28 LoopFuse ,Inc. MORE >>

The Future of Marketing Automation June 16th, 2010 by Marcus Tewksbury Over the last couple of years, particularly in the marketing space, nothing has been hotter than the marketing automation space.  One Response to “The Future of Marketing Automation&# Steve Woods says: June 17, 2010 at 2:44 pm Thanks for the kind words. Report Email Abuse © 2010. The promise of doing more with less, speeding response times, and focusing sales efforts on the most likely prospects have held wide appeal during these lean times. Largely this really is no longer the case.  MORE >>

In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out.  I couldn’t agree more, but not for the reasons they spread. LoopFuse simplifies Marketing Automation. At the core of the issue, there needs to be a distinction between product and process.  Designing automated marketing processes can be difficult.  To start, selling to the early adopters was not a good idea.  MORE >>

Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One Response to “Marketing Automation for the CEO&# Joe Zuccaro says: August 12, 2010 at 12:35 pm CEOs can be critical to influencing the adoption of Marketing Automation. Report Email Abuse © 2010. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product. LoopFuse ,Inc. MORE >>