It's All About Revenue

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The Power of Instagram in Email Marketing

It's All About Revenue

Since October 2010, Instagram has seen massive growth in its user base. In the first two months after release, Instagram hit 1 million users. Two years later Facebook bought Instagram for $1 billion. The world didn’t understand how a tiny company that helps share photos could be worth so much. How could Facebook justify paying that much for a tiny competitor? Email Marketing

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5 Simple Marketing Automation Tips to Improve Conversion

It's All About Revenue

If the last time a record interacted with you was in 2010 than it is probably safe to remove it. No matter what marketing technology we use to better communicate with customers and prospects, we are constantly thinking about improving the experience for us and the prospects, optimizing the results, and even just making things a little easier. VP of Marketing. Director of Operations.

New 2015 Marketing Budget Benchmarks

It's All About Revenue

The findings also indicate that marketers are more likely to be increasing overall budgets for the year ahead than at any time since the launch of our first Marketing Budgets Report in 2010, during the height of the economic crisis. Is understanding how to target your customer effectively keeping you awake at night? Benchmarks Modern Marketing in Action

Ok CMOs the Time Has Come To Do This, Finally

It's All About Revenue

This is not 2005 or even 2010 anymore. Know the old expression "resistance is futile?" " I don't know exactly where it came from or who said it first but I do know that in the case of CMOs —and frankly ALL marketers, resistance to this is indeed, futile. The "this" I am referring to is. And I could not agree with Simon more. It Starts at the Top.

Does Social Media Deliver More Traffic Than Email?

It's All About Revenue

The data, which is based on five quarters of activity among 392 clients, shows that referrals from our customers’ top five social media sites are on a tear between Q4 of 2010 and 2011, jumping from an average of 2,133 visits per month to 9,191. The average number of opened emails per month grew from 98,001 in Q4 of 2010 to 123,982 in Q4 of 2011 – a 27% increase.

The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

Mobile accounted for 4% of Internet traffic in 2010. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? A former securities analyst, Meeker is a venture capitalist at Kleiner Perkins Caufield & Byers. Today, Meeker provided an update to her presentation. It’s full of riches and I suggest you take a look.

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What is the ROI on Delight?

It's All About Revenue : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. by Mindy Barenblat | Tweet this Delighting customers gets a lot of lip service as a “good idea,” but it can be hard to get buy-in. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.

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Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In June of 2010, the nielsenwire published statistics on how much time people spend using social networks and blogs on a monthly basis. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. So, how does this relate to documentation?

Are We There Yet? – The Road to Marketing Optimization

It's All About Revenue

Part of the Eloqua community since 2005 (and 2010 Markie Winner), Rob has developed a deep knowledge of marketing technologies, as well as strategies and best practices that have proven successful time and time again. As another summer approaches, vacation season is in our sights and we’re ready for the fun and adventure that comes with it. For most, flying is the preferred means of transport. It’s understandable. Shorter travel time means more time to have fun at your destination and you don’t have to spend a day recovering from the trip. I’m not that guy.

10 Fast Facts About Facebook

It's All About Revenue

Between 2009 and 20120 revenue grew 154% and grew 88% between 2010 and 2011. In 2009 it was 98% and 2010 it was 95%.) by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory. Oh, and you can read the filing yourself here. Everyday We’re Facebookin’. We knew Facebook had a lot of users. The Costs.

Why Your Emails Have 5 Seconds to Load on Mobile [CHART]

It's All About Revenue

Around one-third of email accessed in 2010 was done using a mobile device, according to comScore. by Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device? And as you can imagine, that number is going up. Don’t have a panic attack.

4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

It's All About Revenue

A little backstory into its humble beginnings: The Eloqua AppCloud launched back in June 2010, with about two-dozen apps. by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go. Score! It’s all about what you do with what you know!

5 Must-Read B2B Marketing & Social Media Books

It's All About Revenue

To that end, we’ve taken the reviews of our five favorite marketing books of 2010, packaged ‘em up in to a shiny e-book, included links to Twitter lists comprised of every company and person mentioned in each title (so you can go on “following” long after you are done reading), and made the file shareable on our SlideShare channel. by Joe Chernov | Tweet this. Great advice. Share email.

Proof Event Marketing Isn’t Going Anywhere

It's All About Revenue

In the first half of 2010 less than $5.2 by Jesse Noyes | Tweet this The recession brought doom and gloom prophecies of marketing budgets slashed. One of the first things to go, many thought, was events. Surely, cheaper digital tactics would lead to a big decline in pricier event marketing, right? Of nearly $12.5 billion, more than $5.7 billion was spent on trade shows – that’s 45.7%.

What Were the Biggest B2B Marketing Disruptions of 2011?

It's All About Revenue

Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. by Jesse Noyes | Tweet this We’re already a through the first month of 2012. What better time to take a moment to ask, “What were the biggest B2B marketing disruptions of last year?” ” It was a crazy year, full of ups and down, and big changes. But we wanted to narrow down the field. Google.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. We stumble across an article, catch the tail end of a conversation, receive a kind word from someone special, notice a tweet in passing … and something about it sticks. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it.

A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social

It's All About Revenue

Meanwhile, 500,000 Google Android devices are being activated every day, there are more than 100 million iPhones out there, and upwards of 25 million iPads – which didn’t even exist until 2010 – have been shipped. by Joe Payne | Tweet this If I had to name the most disruptive force on business this year, I’d tell you the advent of cloud computing. Yeah, I know, cloud computing started long before 2011. The birth of the SaaS industry changed the way we approach business. It ushered in an era where organizations are not tethered to geographical boundaries. Consider the stats.

Do “Green” Companies Grow Faster? [CHART]

It's All About Revenue

As a proxy for reputation we took the top 100 “green” companies as ranked by a comprehensive 2011 Newsweek study and compared their cumulative growth from 2005 – 2010 against the cumulative growth of the S&P 500 for the same period. by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities.

How to Beat the S&P 500

It's All About Revenue

Of that number, a subset of companies that are implementing Revenue Performance Management practices outpaced the S&P 500 by 78% in 2010. by Jim Williams | Tweet this You probably read the same headlines as me. Customer Confidence Rocked.” Businesses Posting Big Losses.” Markets Sluggish.”. The results were…well, see for yourself. It’s based on publicly available data. Value. Reach.

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10 Fast Facts About Groupon

It's All About Revenue

The company saw more than 2,000% increase in revenue between fiscal 2009 and 2010. million in 2010 and $102.7 In May of 2010, Groupon bought the European company CityDeal, which immediately added 1.9 million in online marketing in 2010. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. 70 million.

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What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

It's All About Revenue

As you can see, there is a spike of activity in both 2009 and 2010 right around the end of the year. We see a massive dip in Q1 2010, with a recovery in Q3 of the same year. by Joel Rothman | Tweet this Thanksgiving has come and gone, which means that Christmas and Hanukkah are just around the corner. But, what does the year end mean for business? Not a chance! Special bonus chart!

“Revenue” Turns One

It's All About Revenue

Between the third quarter of 2010 and the first quarter of 2011 we’ve seen: A 120% increase in retweets on Twitter, A 75% rise in comments, And a nearly 119% spike in “Likes” on Facebook. by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. I think that may equal 10 in Internet years. Woohoo! Share email.

10 Fast Facts About Pandora

It's All About Revenue

Pandora’s revenue for the 2010 fiscal year was $55.2 As of October 31 2010, the company had accumulated $83.9 of revenue in fiscal 2010 and 7.4% In 2010 the company amassed three billion thumbs. by Jesse Noyes | Tweet this. Will the future be streamed? That’s the underlying question behind Pandora Media ‘s prospectus. The popular music-streaming company just filed its intention to go public with the Securities & Exchange Commission. Once again, the nerd in me was compelled to study the over 100-page filing for ten fascinating facts about the company.

10 Fast Facts About HomeAway

It's All About Revenue

million in 2010 and $52 million in first three months of 2011. in 2010 and 76.7% In 2010, 91.1% between the end of 2008 and the end of 2010. The company’s listings renewal rate was around 76% in 2010 and the first quarter of the year. Now the company is looking to find a home of its own on the public market. Enjoy! Revenue Rising. million and $10.2 It raised $404.3

What is Dreamforce? #DF11

It's All About Revenue

At Dreamforce 2010, 40% of attendees were Directors or higher. by Jesse Noyes | Tweet this Today marks the kickoff Dreamforce 2011 so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer. But what does that mean? What Dreamforce Is. Dreamforce By the Numbers.

Measuring by Anecdote with SlideShare

It's All About Revenue

That happened in December 2010, when Greg Thorne of JMP Securities published “ Better Revenue: The Emergence of Revenue Performance Management ” in his company’s quarterly newsletter. by Joe Chernov | Tweet this. Every executive has a favorite zinger, and Eloqua CEO Joe Payne is no different. “We We don’t measure by anecdote,” is one of his winning aphorisms. And from the perspective of aspiration, he’s right. Everything is ultimately measurable, and we are a “measure everything” company. But sometimes data isn’t enough to fully measure a phenomenon. Digital applause. Did he call you?

Leave The Flip-Flops: A SXSW Survival Kit

It's All About Revenue

Let me take you back to SXSW 2010. by Jesse Noyes | Tweet this. You see it every year at South By Southwest, and it breaks your heart. Teeming masses flooding the streets of Austin whose early smiles shift to a zombie-like bewilderment by their third day in town. Yes, SXSW is a blast with all the music, movies and technology. With that mental image in mind, we present the SXSW Survival Kit.

The Revenue Performance Management Bandwagon

It's All About Revenue

On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born. by Brian Kardon | Tweet this. Following is a post from our internal blog. We thought the world might like to read it as well. All part of our commitment to transparency. Rosanoff: “Mr. Edison, please tell me what laboratory rules you want me to observe.&#. Thomas Edison: “There ain’t no rules around here. We’re trying to accomplish somep’n! Imitation is easy. The real work is in creating something new. created the cloud computing category. Reddit.

10 Fast Facts About Zynga

It's All About Revenue

From 2008 to 2010, Zynga’s adjusted EBITDA increased from $4.5 million in 2010 to $112.3 For instance, in 2010 Facebook changed the policies for how application developers could use its communication channels. Zynga has also paid Pincus approximately $900,000 over 2009 and 2010 to rent office space he owns and approximately $125,000 over the same period in connection to an aircraft he owns that was used for business travel. by Jesse Noyes | Tweet this It’s that time again…Time for us to bring you another edition of 10 Fast Facts plucked from a company’s S-1 filing.

10 Fast Facts About Zillow

It's All About Revenue

That number grew by another 66% during the same period of 2010 to nearly 12.7 Between 2008 and 2010, annual revenues grew from $10.6 Marketplace revenues represented 43% of all revenues for 2010 at $13.2 by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. Zillow hopes to raise around $50 million. Zesty Stuff. Unique Growth. million. million.

Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. 36) I hope you had a successful and productive 2010. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? (98) See you in 2011

Best of 2010 – 13 Twitter Tips for Increasing Engagement


2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. We’re posting the best articles from the year to help you get 2011 off to the right start! They set up their Twitter account, tweet a few times and wonder why no one responds.

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Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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Eloqua Experience 2010


This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10. Overall.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010. Those are a few of the favorites we found in 2010. like Marketo’s new lead scoring e-book or Eloqua’s Grande series) here we want to focus on B2B marketing key #2—Entertain. We say this because we find almost all B2B marketing deadly dull. Thanks.

Best Email Marketing Tips, Tactics and Metrics of 2010


3 items that should be in your 2010 email budget by BtoB Magazine. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Avoid mistakes that will cost you readers? Karen J.