| | | InsightIQ Blog | |  2010 | 107 articles |
| Page 1 of 2 | Previous | Next | INSIGHTIQ BLOG JANUARY 11, 2011 Analytics: 2010 in review and 2011 predictions Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011. 2010 in Review. No change here in 2010 so why is this on the list? Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica , Netezza and Coremetrics. Overkill especially given IBM's purchase of SPSS in 2009? Maybe not given the heightened focus on online, big data and analytics. These environments are also major enablers for online businesses such as Google, Facebook and Groupon. | | | | | | |
| | | | | INSIGHTIQ BLOG AUGUST 22, 2011  3 Ways to Stave Off Digital Copycats But what’s less known about Groupon is that its marketing spend was reportedly equivalent to 94% of gross profit in 2010. In December 2010, Reuters recounted the story of Todd Rideman, who personally invested $100,000 to launch WowWhatSavings , a Groupon copycat targeting the Boston area. The truth is, in the digital world, all innovators are guinea pigs under a spotlight. | | | | | | | |
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INSIGHTIQ BLOG | THURSDAY, SEPTEMBER 15, 2011  3 Steps to Building a Strong Mobile Commerce Foundation
For example, based on a survey from July-September of 2010, Neilsen reported that the iPhone and Blackberry were top preferences for mobile users, at 33% and 26% 3 , respectively. Although mobile commerce is expected to reach some $31 billion by 2016, at a compounded annual growth rate of 39% 1 , the channel remains a huge missed opportunity for most brands. Even traditionally marketing-savvy brands are struggling to leverage the space-partially because the slow internal procedures of the biggest corporations can hardly keep up with the pace at which mobile capabilities are evolving. MORE >> -
INSIGHTIQ BLOG | THURSDAY, JULY 1, 2010 "Marketing" versus "Engagement"
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INSIGHTIQ BLOG | THURSDAY, JULY 8, 2010 Social Media and the Customer Experience
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INSIGHTIQ BLOG | THURSDAY, JULY 29, 2010 Marketing Accountability
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INSIGHTIQ BLOG | TUESDAY, NOVEMBER 2, 2010 INTERNET FAIL - The Today Show's "Steals & Deals" - Blog - Quaero
- Controversial Book on Amazon Sparks Intense Consumer Debate INSIGHTIQ BLOG | THURSDAY, NOVEMBER 11, 2010
- When Your Favorite Shows Turn Gruesome: Spoilers & Time-shifting INSIGHTIQ BLOG | FRIDAY, APRIL 5, 2013
- The Massive Shift to Online Advertising Spend: Who is best poised to tap into that revenue? INSIGHTIQ BLOG | MONDAY, MARCH 14, 2011
- Prioritization INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
- Thoughts from the Cable Show: Consumers were front & center INSIGHTIQ BLOG | TUESDAY, MAY 29, 2012
- 6 Vital Holiday E-Commerce Tactics INSIGHTIQ BLOG | MONDAY, DECEMBER 12, 2011
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- Does Brand Marketing still matter? INSIGHTIQ BLOG | MONDAY, FEBRUARY 8, 2010
- Marketing Key Performance Indicators (KPI's) - Blog - Quaero INSIGHTIQ BLOG | TUESDAY, JUNE 22, 2010
- Time Magazine gets it wrong.so wrong. INSIGHTIQ BLOG | MONDAY, AUGUST 2, 2010
- Customer Analytics > Optimizing Your Collection Efforts, Part1 INSIGHTIQ BLOG | FRIDAY, AUGUST 6, 2010
- Social Media "Lite" for CEOs INSIGHTIQ BLOG | TUESDAY, AUGUST 10, 2010
- IBM's acquisition of Unica will have long-term benefits for. INSIGHTIQ BLOG | MONDAY, AUGUST 16, 2010
- Control Yourself! Experimental Design for Marketing - Blog - Quaero INSIGHTIQ BLOG | FRIDAY, AUGUST 20, 2010
- Make Room for Giants: The State of the Enterprise Marketing. INSIGHTIQ BLOG | TUESDAY, AUGUST 24, 2010
- Business Impact of Data Validation - Volume or Economic Value INSIGHTIQ BLOG | MONDAY, AUGUST 30, 2010
- Agile thinking will help marketers be more flexible - Blog - Quaero INSIGHTIQ BLOG | THURSDAY, SEPTEMBER 2, 2010
- Customer Engagement: Making It Happen INSIGHTIQ BLOG | WEDNESDAY, SEPTEMBER 8, 2010
- Customer Surveys: Feedback is a Two Way Street - Blog - Quaero INSIGHTIQ BLOG | MONDAY, SEPTEMBER 13, 2010
- Metrics for e-Commerce - Blog - Quaero INSIGHTIQ BLOG | FRIDAY, SEPTEMBER 17, 2010
- Agile Marketing – Constant Evolution INSIGHTIQ BLOG | TUESDAY, SEPTEMBER 21, 2010
- The most magical place on earth - Walt Disney World - Blog - Quaero INSIGHTIQ BLOG | THURSDAY, SEPTEMBER 23, 2010
- Customer Analytics > Optimizing Collection Efforts, Part2 INSIGHTIQ BLOG | TUESDAY, SEPTEMBER 28, 2010
- Agile Marketing Development: Build Extraordinary Teams, Not Just. INSIGHTIQ BLOG | TUESDAY, OCTOBER 12, 2010
- Geo Targeting and the Mobile Web INSIGHTIQ BLOG | TUESDAY, OCTOBER 19, 2010
- Do your customers see the value of your products and services? INSIGHTIQ BLOG | TUESDAY, OCTOBER 26, 2010
- iPad Applications: So Many Opportunities - Blog - Quaero INSIGHTIQ BLOG | MONDAY, NOVEMBER 8, 2010
- Analytics: Still Looking For A Home INSIGHTIQ BLOG | MONDAY, NOVEMBER 22, 2010
- How Chick-Fil-A Became My Favorite Fast Food Restaurant INSIGHTIQ BLOG | MONDAY, NOVEMBER 29, 2010
- The Two Keys to Successful Web Presence INSIGHTIQ BLOG | FRIDAY, DECEMBER 3, 2010
- Positive Economic Signs from Cyber Monday - Blog - Quaero INSIGHTIQ BLOG | TUESDAY, DECEMBER 14, 2010
- Going Mobile - Blog - Quaero INSIGHTIQ BLOG | FRIDAY, DECEMBER 17, 2010
- Marketing for 2011: Five Critical Considerations for Success INSIGHTIQ BLOG | MONDAY, DECEMBER 27, 2010
- 5 Ways to Increase Your Productivity INSIGHTIQ BLOG | TUESDAY, JUNE 12, 2012
- Thoughts From the Cable Show: Consumers Are Front & Center INSIGHTIQ BLOG | WEDNESDAY, MAY 30, 2012
- Today Show Fail, Part II - Getting it Right INSIGHTIQ BLOG | THURSDAY, JANUARY 6, 2011
- Asset Management: the rebranding of AOL & NBC INSIGHTIQ BLOG | MONDAY, JANUARY 4, 2010
- Testing, Testing, Testing INSIGHTIQ BLOG | MONDAY, JANUARY 4, 2010
- It's All in the Delivery INSIGHTIQ BLOG | THURSDAY, JANUARY 7, 2010
- Honda Uses Facebook to Build an Online Community INSIGHTIQ BLOG | TUESDAY, JANUARY 12, 2010
- Is technology the gating factor for marketing? - Blog - Quaero INSIGHTIQ BLOG | THURSDAY, JANUARY 14, 2010
- Retention Marketing is the CPR of Attrition. Too Little Too Late? INSIGHTIQ BLOG | TUESDAY, JANUARY 19, 2010
- CRM Meets NPO, a love story INSIGHTIQ BLOG | TUESDAY, JANUARY 19, 2010
- Value of Prospect Segmentation Online INSIGHTIQ BLOG | FRIDAY, JANUARY 22, 2010
- If the lunatics do run the asylum, how do we control the message? INSIGHTIQ BLOG | MONDAY, JANUARY 25, 2010
- Real Time Search and Thoughts on the Marketing Impact INSIGHTIQ BLOG | THURSDAY, JANUARY 28, 2010
- Good Intentions, Bad Experience INSIGHTIQ BLOG | MONDAY, FEBRUARY 1, 2010
- Offer Optimization Engine INSIGHTIQ BLOG | THURSDAY, FEBRUARY 4, 2010
- We've Changed! INSIGHTIQ BLOG | TUESDAY, FEBRUARY 9, 2010
- Google Buzz Case Study - Find Your Own Aha! Moment INSIGHTIQ BLOG | MONDAY, FEBRUARY 15, 2010
- Offer Optimization Framework INSIGHTIQ BLOG | MONDAY, FEBRUARY 15, 2010
- Fewer metrics, greater result INSIGHTIQ BLOG | THURSDAY, FEBRUARY 18, 2010
- Customer Service and Marketing INSIGHTIQ BLOG | MONDAY, FEBRUARY 22, 2010
- Prestige for Sale INSIGHTIQ BLOG | WEDNESDAY, FEBRUARY 24, 2010
- Shopping vs. Buying Complexity - Draw a Map and Destroy All. INSIGHTIQ BLOG | THURSDAY, FEBRUARY 25, 2010
- Time for Marketing to Learn from Software Development INSIGHTIQ BLOG | MONDAY, MARCH 1, 2010
- Building Your Own Online Community INSIGHTIQ BLOG | THURSDAY, MARCH 4, 2010
- Web Analytics is More Than Just a Reporting Tool INSIGHTIQ BLOG | MONDAY, MARCH 8, 2010
- Let's Get Engaged! INSIGHTIQ BLOG | THURSDAY, MARCH 11, 2010
- Mobile - meet Social Media INSIGHTIQ BLOG | MONDAY, MARCH 15, 2010
- Customer Experience in the Online World INSIGHTIQ BLOG | WEDNESDAY, MARCH 17, 2010
- Healthcare Goes Digital INSIGHTIQ BLOG | FRIDAY, MARCH 19, 2010
- Gaining Momentum with Moments of Truth INSIGHTIQ BLOG | WEDNESDAY, MARCH 24, 2010
- Let the Internet Do the Work INSIGHTIQ BLOG | MONDAY, MARCH 29, 2010
- Does Marketing Measurement Really Matter? INSIGHTIQ BLOG | THURSDAY, APRIL 1, 2010
- Challenges with Mobile Marketing – Part 1 INSIGHTIQ BLOG | MONDAY, APRIL 12, 2010
- Forrester's Marketing Forum 2010 - are you planning to attend. INSIGHTIQ BLOG | WEDNESDAY, APRIL 14, 2010
- Large Analytic Data Environments: What are your options? INSIGHTIQ BLOG | THURSDAY, APRIL 15, 2010
- Data, Data, Everywhere Nor Any Drop of Insight INSIGHTIQ BLOG | FRIDAY, APRIL 23, 2010
- Challenges with Mobile Marketing – Part 2 INSIGHTIQ BLOG | TUESDAY, APRIL 27, 2010
- The Customer Ecosystem - Part Deux INSIGHTIQ BLOG | MONDAY, MAY 3, 2010
- Ahead of the Curve or Pulling Up the Rear? INSIGHTIQ BLOG | THURSDAY, MAY 6, 2010
- Avoiding Analysis Paralysis INSIGHTIQ BLOG | MONDAY, MAY 10, 2010
- Customer Intelligence Comes of Age: Reporting from the Forrester. INSIGHTIQ BLOG | WEDNESDAY, MAY 12, 2010
- Marketing and Innovation: A Tale of Two Companies INSIGHTIQ BLOG | THURSDAY, MAY 13, 2010
- A seismic shift from marketing efficiency to marketing effectiveness INSIGHTIQ BLOG | MONDAY, MAY 17, 2010
- Getting the Most Out of Your Business Metrics INSIGHTIQ BLOG | THURSDAY, MAY 20, 2010
- The Top Five Affinium Campaign Features: Optimize Marketing. INSIGHTIQ BLOG | MONDAY, MAY 24, 2010
- A Time To Think About Marketing Campaign Quality INSIGHTIQ BLOG | THURSDAY, MAY 27, 2010
- Evaluating Marketing Performance: The Importance of 'No' INSIGHTIQ BLOG | TUESDAY, JUNE 1, 2010
- What is Killing Newspapers? Online Media Business Model and. INSIGHTIQ BLOG | THURSDAY, JUNE 3, 2010
- Marketing Operations 2.0 INSIGHTIQ BLOG | THURSDAY, JUNE 10, 2010
- Customer Analytic Visualization INSIGHTIQ BLOG | MONDAY, JUNE 14, 2010
- High Performance Computing in Marketing: Why Should I Care? INSIGHTIQ BLOG | THURSDAY, JUNE 17, 2010
- Quaero's InsightIQ Blog: American Business Award Finalist for 2010 INSIGHTIQ BLOG | TUESDAY, JUNE 22, 2010
- Shooting at Lighthouses - A Lesson for Marketers INSIGHTIQ BLOG | MONDAY, JUNE 28, 2010
- Keeping Cable Consumers Happy: Increasingly Difficult - and. INSIGHTIQ BLOG | MONDAY, JULY 12, 2010
- Measuring Marketing Efficiency INSIGHTIQ BLOG | FRIDAY, JULY 16, 2010
- The Red Thread for Effective Marketing Execution - Blog - Quaero INSIGHTIQ BLOG | MONDAY, JULY 19, 2010
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